Latest News from the IPC
Apr 13, 2018
Idaho Potato Commission's First Co-Branded Advertising Campaign Supports Charity Partner, RODS
Unique Commercial Set to Air During High-Profile Athletic Events
EAGLE, Idaho, April 13, 2018 – The Idaho Potato Commission’s (IPC) first national co-branded television commercial, which originally debuted at the IRONMAN World Championship in Kona, HI, is set to air again this spring. Ten 30-second television spots celebrating the IPC’s 5-year partnership with Racing for Orphans with Down Syndrome (RODS) will air during the iconic Boston Marathon on April 16 and the AMGEN Tour of California in May.
Mar 30, 2018
Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck
EAGLE, ID, April 1, 2018 - The Idaho Potato Commission (IPC) said goodbye to their famous titanic tuber and hello to the newly unveiled, 40-foot long Idaho French Fry Truck. The sudden change of heart (and potato) came as a surprise to potato lovers around the nation who have followed the Truck's journey since the original tour launch in 2012.
USDA Calculates Idaho Potato Crop Value Grew 22.7% to $1.2B
Eagle ID (March 2018)— Idaho, the United State’s top producing potato state since 1957, reached a new crop high in 2017. According to the US Department of Agriculture, the preliminary estimated value for the Idaho® Potato crop is $1.2 billion, a 22.7% leap from the previous year. Harvested acreage was down 5% and yields were down 1.2%.
Dec 28, 2017
WYOMING COWBOYS DEFEAT THE CENTRAL MICHIGAN CHIPPEWAS IN THE HIGHLY ANTICIPATED 21st ANNUAL FAMOUS IDAHO® POTATO BOWL
Idaho Potato Commission Signs On As a Presenting Sponsor for Five More Years
Boise, ID, December 28, 2017 – From the moment the Wyoming Cowboys mascot, Cowboy Joe (a young pony with a big spirit) trotted onto the blue field at Albertsons Stadium in Boise, Idaho, it was “game on.” The Wyoming Cowboys, representing the Mountain West Conference, defeated the Central Michigan Chippewas from the Mid-American Conference 37-14 in the country’s premier cold-weather college bowl game with close to two million fans around the country watching it live on ESPN.
Nov 15, 2017
Here Comes the Sun: 27th Annual Idaho Potato Commission Retail Display Contest to Award Sun Valley Resort Vacation in Sweepstakes Drawing
Entrants Will Also Compete for $150,000+ in Cash and Prizes
EAGLE, ID, November 15, 2017 –The scenic slopes of Sun Valley, Idaho will provide the perfect vacation setting for one lucky entrant in the Idaho Potato Commission’s 2018 retail display contest.
The Idaho-bound vacation winner, to be selected in a random drawing among all contest participants, will enjoy an all-expenses-paid trip for two to spectacular Sun Valley, ID, including four nights and five days at the Sun Valley Lodge, meals and taxes, plus $500 in Sun Valley gift cards—an approximate total retail value of $6,200. And thanks to the Category Manager Match Program, the winner’s category manager will also be heading to the all-season resort packed with ski and hiking trails, dining and shopping destinations, and a wealth of indoor and outdoor recreation opportunities.
2018 Tour Details To Be Announced in January
EAGLE, ID, November 14, 2017 — What started as a one-year tour to celebrate the Idaho Potato Commission's (IPC) 75th anniversary has turned into the biggest (both literally and figuratively) marketing campaign in the IPC's history. Since 2012 the Big Idaho® Potato Truck has been traveling the country's highways and byways promoting America's favorite vegetable.
EAGLE, ID, October 16, 2017 — The Idaho Potato Commission has added the new Idaho® Potato Black & White Cookie recipe to its lineup of festive holiday treats.
Oct 3, 2017
Idaho Potato Commission’s New Television Commercial Scored BIG Points during the ESPN- Televised Boise State University vs University of Virginia Football Game
EAGLE, ID, October 3, 2017 — The Idaho Potato Commission (IPC) launched its new television commercial during the Boise State University (BSU) vs University of Virginia (UVA) football game that aired live from Albertson's Stadium in Boise, Idaho late September. As a long-standing Bronco sponsor, this marquee game presented an ideal opportunity to unveil the seventh installment of the IPC's "Missing" commercial featuring the Big Idaho® Potato Truck, Farmer Mark and his ever-faithful hound.
Sep 18, 2017
IDAHO POTATO COMMISSION ANNOUNCES NEW COMMISSIONER
First Female Grower is Appointed
EAGLE, ID, September 18, 2017 – At the 2017 Idaho Grower Shippers Association meeting in Sun Valley, Idaho, the Idaho Potato Commission (IPC) announced the appointment of Mary Hasenoehrl of Gross Farms, the first female to represent potato growers. Randy Hardy of Hardy Farms and Nick Blanksma of Legacy Farms were also sworn in to serve second three-year terms.