Latest News from the IPC

May 22, 2018

Industry Veteran Ross Johnson to Help Boost Idaho® Potato Sales Domestically and Internationally

EAGLE, Idaho, May 22, 2018 –The Idaho Potato Commission (IPC) is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC International Marketing Director.

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May 15, 2018

Hitting the Heights: Record Number of Entrants Compete for Cash and Prizes in 2018 Idaho® Potato Lover's Month Display Contest

Sky High Sun Valley Resort Vacation Awarded to Sweepstakes Winner

EAGLE, ID, May 15, 2018 – A grand total of 5,266 retail displays nationwide flew the flag for Idaho® potatoes in this year’s Potato Lover’s Month Display Contest—the most entrants ever in the competition’s 27-year history.

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May 9, 2018

2018 Famous Idaho® Potato Bowl, Breeding Ground for Top NFL Prospects, Will Kick Off on December 21st

EAGLE, Idaho, May 9, 2018 – The top teams from the Mountain West and Mid-American Conferences will go head to head on Friday, Dec. 21st at the 22nd Annual Famous Idaho® Potato Bowl (FIPB). Kickoff is 2:00 p.m. MST/4:00 p.m. EST on the blue turf at Boise State University’s Albertsons Stadium; it will air live on ESPN.

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Apr 13, 2018

Idaho Potato Commission's First Co-Branded Advertising Campaign Supports Charity Partner, RODS

Unique Commercial Set to Air During High-Profile Athletic Events

EAGLE, Idaho, April 13, 2018 – The Idaho Potato Commission’s (IPC) first national co-branded television commercial, which originally debuted at the IRONMAN World Championship in Kona, HI, is set to air again this spring. Ten 30-second television spots celebrating the IPC’s 5-year partnership with Racing for Orphans with Down Syndrome (RODS) will air during the iconic Boston Marathon on April 16 and the AMGEN Tour of California in May.

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Mar 30, 2018

Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck

EAGLE, ID, April 1, 2018 - The Idaho Potato Commission (IPC) said goodbye to their famous titanic tuber and hello to the newly unveiled, 40-foot long Idaho French Fry Truck. The sudden change of heart (and potato) came as a surprise to potato lovers around the nation who have followed the Truck's journey since the original tour launch in 2012.

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Mar 1, 2018


USDA Calculates Idaho Potato Crop Value Grew 22.7% to $1.2B

Eagle ID (March 2018)— Idaho, the United State’s top producing potato state since 1957, reached a new crop high in 2017. According to the US Department of Agriculture, the preliminary estimated value for the Idaho® Potato crop is $1.2 billion, a 22.7% leap from the previous year. Harvested acreage was down 5% and yields were down 1.2%.

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Dec 28, 2017


Idaho Potato Commission Signs On As a Presenting Sponsor for Five More Years

Boise, ID, December 28, 2017 – From the moment the Wyoming Cowboys mascot, Cowboy Joe (a young pony with a big spirit) trotted onto the blue field at Albertsons Stadium in Boise, Idaho, it was “game on.” The Wyoming Cowboys, representing the Mountain West Conference, defeated the Central Michigan Chippewas from the Mid-American Conference 37-14 in the country’s premier cold-weather college bowl game with close to two million fans around the country watching it live on ESPN.

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Nov 22, 2017

Potatoes Around The World #8

Idaho Dehy Products Sampled at Mexico Expo
Field Days: IPC Reverse Trade Mission Hosts Global Visitors

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Nov 15, 2017

Here Comes the Sun: 27th Annual Idaho Potato Commission Retail Display Contest to Award Sun Valley Resort Vacation in Sweepstakes Drawing

Entrants Will Also Compete for $150,000+ in Cash and Prizes

EAGLE, ID, November 15, 2017 –The scenic slopes of Sun Valley, Idaho will provide the perfect vacation setting for one lucky entrant in the Idaho Potato Commission’s 2018 retail display contest.

The Idaho-bound vacation winner, to be selected in a random drawing among all contest participants, will enjoy an all-expenses-paid trip for two to spectacular Sun Valley, ID, including four nights and five days at the Sun Valley Lodge, meals and taxes, plus $500 in Sun Valley gift cards—an approximate total retail value of $6,200. And thanks to the Category Manager Match Program, the winner’s category manager will also be heading to the all-season resort packed with ski and hiking trails, dining and shopping destinations, and a wealth of indoor and outdoor recreation opportunities.

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Nov 14, 2017

Over and Out ... The Big Idaho® Potato Truck Ends 2017 Tour

2018 Tour Details To Be Announced in January

EAGLE, ID, November 14, 2017 — What started as a one-year tour to celebrate the Idaho Potato Commission's (IPC) 75th anniversary has turned into the biggest (both literally and figuratively) marketing campaign in the IPC's history. Since 2012 the Big Idaho® Potato Truck has been traveling the country's highways and byways promoting America's favorite vegetable. 

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