News from the IPC "Retail" category
Jun 13, 2017
LAMB WESTON EMBRACES STRENGTH OF IDAHO® POTATO BRAND TO SUPPORT ITS NEW FROZEN POTATO PRODUCT LINE CALLED “GROWN IN IDAHO®”
Eagle, IDAHO (June 13, 2017) - This week Lamb Weston, a leading supplier of frozen potato and vegetable products, announced the launch of its new Grown In Idaho®, brand of potato products. These are the first ever frozen potato products for retail that are made with 100% real Idaho® potatoes.
May 15, 2017
AHOY MATEYS: IDAHO POTATO COMMISSION RETAIL DISPLAY CONTEST WINNERS ARE SETTING SAIL ON A CARRIBEAN CRUISE
EAGLE, ID (May 15, 2017) An all-expenses-paid vacation for two on Celebrity Cruises® was awarded to each of the top six winners in the Idaho Potato Commission’s (IPC) 2017 retail display contest, which also featured partner product HORMEL® Real Bacon Bits.
Nov 29, 2016
ALL ABOARD! CARIBBEAN CRUISE FOR TWO IS GRAND PRIZE IN 26th ANNUAL IDAHO POTATO COMMISSION RETAIL DISPLAY CONTEST
Marley Chant Mini Portable Bluetooth Speaker Awarded to All Entrants
EAGLE, ID (November 29, 2016) -- First-place retail display winners will set sail in the Caribbean for a seven-night getaway in an ocean-view stateroom, the new top award in the 2017 Idaho Potato Commission’s annual competition.
“We are delighted to be able to offer six all-expenses-paid vacations for two on Celebrity Cruises® as grand prizes for the 26th annual contest,” says IPC marketing manager Jamie Bowen. “The winning entrants and their category managers will be able to select from an eastern or western Caribbean cruise on Celebrity Cruises® Silhouette, for an approximate total retail value of $5,700 per prize! It’s the perfect reward for all of the hard work that goes into making these incredibly creative Idaho® potato displays that customers love, featuring Idaho® potatoes and our partner, HORMEL® Real Bacon Bits.”
Eagle, IDAHO (February 18, 2016) -- Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho® Potato Truck, the Idaho Potato Commission (IPC) has recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country. The Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho® potato sales.
Nov 18, 2015
DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST
All Entrants Qualify for Free Hamilton Beach Personal Cup Brewer
EAGLE, ID (November 17, 2015) — The Potato Lover’s Month Retail Display Contest will be twice as nice for 2016 with double the number of award levels, double the number of spud-friendly partner products and the largest amount of prize money ever for the annual Idaho Potato Commission (IPC) competition.
"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Idahoâ Potatoes to Food Banks Nationwide
Eagle, ID, November 12, 2015 -- To help kick off the Idaho Potato Commission’s (IPC) national holiday promotion, popular food blogger, Average Betty demonstrates how to whip up creamy mashed Idahoâ potatoes in a slow cooker with Country Crock® buttery spread.
Nov 10, 2015
IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION
Best in Class: Idaho Potato Commission named top produce ‘Category Advisor’ in Progressive Grocer competition
Industry-leading Category Management Initiatives Help Retailers Propel Sales
EAGLE, ID, November 10, 2015 – From glossy B2B magazines to comprehensive custom category reviews, the Idaho Potato Commission (IPC) puts a premium on providing top-notch merchandising tools for retailers. In recognition of that dedication to category management excellence and continued achievement, Progressive Grocer has honored IPC as a 2015 Category Advisor for produce in the magazine’s annual competition.
Oct 29, 2015
8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission
EAGLE, Idaho – What happens when a potato sells itself so well that the poor produce supervisor is left overwhelmed by his or her good fortune?
That’s the cheeky scenario behind the Idaho Potato Commission’s (IPC) 2014-2015 “Too Successful” integrated retail trade marketing campaign, winner of the IPC’s eighth consecutive Produce Business Marketing Excellence Award. Each colorful ad depicts a produce director, category manager or vice president agonizing over the unexpected “pitfalls” of stocking incredibly popular Idaho® potatoes, from stressful decisions about how to spend all that bonus money to a suddenly overcrowded trophy case.
Oct 8, 2015
SPIRIT OF THE SEASON: IDAHO POTATO COMMISSION'S 2015 HOLIDAY PROMOTION HELPS FEED FAMILIES IN NEED
"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Potatoes to Food Banks Nationwide
EAGLE, Idaho, October 8, 2015 – Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief.
EAGLE, Idaho, August 24, 2015 – The Idaho Potato Commission (IPC) recently updated its website to make it easier than ever for consumers to spend quality time online with Idaho® potatoes. Two of the most exciting changes include an improved experience on mobile devices and a new contemporary design.