News from the IPC "Retail" category
Sep 14, 2020
The Produce News - September 2020
In the Trenches: The illogical decrease of potato displays
BY RON PELGER | SEPTEMBER 14, 2020
What if you were told in a sales meeting not to make a profit by the CEO, president or company owners?
What if your boss said, “We’re making too much money. Cut back on profit.”
What if your merchandising and marketing vice president told you to make 2 percent less gross profit next week instead of asking for 2 percent more?
Wake up. The dream is over. That just doesn’t happen — or does it?
Jun 12, 2020
Second to None: Idaho® Potato Lover’s Display Contest Winners Reap Rewards of Top-Notch Secondary Displays
EAGLE, ID, June 12, 2020 – Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho® Potato Lover’s Display Contest.
IPC marketing manager Jamie Bowen says the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho® potatoes, without cannibalizing other potato sales. “Promoting Idaho® potatoes alongside our partner products from Hormel® and Fresh Gourmet® makes for an even stronger presentation to produce shoppers,” says Bowen. “Retailers really went all out this year to grab their customers’ attention and show them how versatile potatoes can be for home cooking.”
Nov 21, 2019
Roman Holiday: Idaho® Potato Lover's Display Contest Sweepstakes to Award 7-Day Italian Adventure
Fresh Gourmet® and Hormel® Join the Famous Spud to Create Delicious In-Store Pairing Displays
EAGLE, Idaho, November 21, 2019 – Retailers can savor the proven success of secondary displays when they enter the Idaho Potato Commission’s (IPC) 2020 Idaho® Potato Lover’s Display Contest to compete for more than $150,000 in cash and prizes.
EAGLE, ID, July 31, 2019 – Two category leaders are spicing up both side dishes and produce sales with a new retail promotion for the 2019 holiday season. The Idaho Potato Commission and Litehouse®, Inc. are partnering on freestanding display units with coupon pads for the “Mix, Mash & Be Merry” promotion running from Nov. 1 through Dec. 31. The coupon offers shoppers $1 off any Litehouse® freeze-dried herb with the purchase of a 5-pound bag of Idaho® potatoes. The shipper, billed as a holiday sides destination, features two cases each of four Litehouse®herb products: chives, garlic, parsley, and poultry herb blend.
May 22, 2019
Island Time: Retailers Make a Splash in 28th Annual Idaho® Potato Lover’s Display Contest Sweepstakes Winner Awarded Hawaiian Resort Getaway for Two
EAGLE, ID, May 22, 2019 – A sea of showstopping displays from coast to coast made for some tough judging in the 2019 Idaho® Potato Lover’s Retail Display Contest, which gave out more than $150,000 in cash and prizes.
Eagle, Idaho, April 26, 2019 – Produce veteran Mike Krage is the newest retail superhero at the Idaho Potato Commission (IPC), bringing more than 30 years of retail and wholesale produce industry experience.
As the new Retail Promotion Director-Northeast/Midwest, Mighty Mike Krage replaces Dynamite Dave Rhodes, who is returning to his retail roots as Director of Produce and Floral for Fresh Encounter, a 59-store chain in Indiana and Ohio.
EAGLE, ID, December 5, 2018 – One lucky entrant in the Idaho Potato Commission’s 2019 retail display competition will be saying “aloha” to a six-night/seven-day stay at Hawaii’s Royal Lahaina Resort, the grand prize for the annual contest’s sweepstakes drawing.
Overlooking sparkling Kaanapali Beach on the valley isle of Maui, the resort features nightly live Hawaiian entertainment, an oceanfront luau, three swimming pools, 11 tennis courts and more. The winning trip for two will include round trip airfare, six nights/seven days’ ocean view accommodations, room taxes and $2,500 in cash for an approximate total value of $7,400. In the aloha spirit, a second Maui vacation package will be awarded to the sweepstakes winner’s category manager too. Altogether, the 28th annual retail display contest will give out more than $150,000 in cash and prizes.
Nov 8, 2018
Jamie Bowen Elected to International Foodservice Editorial Council Board at Annual Conference
Boise, Idaho, November 8, 2018 – Members of the International Foodservice Editorial Council (IFEC) recently elected Jamie Bowen, Marketing Manager for the Idaho Potato Commission, to serve on the Board of Directors at its 62nd annual conference in Raleigh, North Carolina. Bowen will serve a two-year term on the IFEC Board.
May 15, 2018
Hitting the Heights: Record Number of Entrants Compete for Cash and Prizes in 2018 Idaho® Potato Lover's Month Display Contest
Sky High Sun Valley Resort Vacation Awarded to Sweepstakes Winner
EAGLE, ID, May 15, 2018 – A grand total of 5,266 retail displays nationwide flew the flag for Idaho® potatoes in this year’s Potato Lover’s Month Display Contest—the most entrants ever in the competition’s 27-year history.