News from the IPC "Retail" category

Here Comes the Sun: 27th Annual Idaho Potato Commission Retail Display Contest to Award Sun Valley Resort Vacation in Sweepstakes Drawing

Nov 15, 2017
Here Comes the Sun: 27th Annual Idaho Potato Commission Retail Display Contest to Award Sun Valley Resort Vacation in Sweepstakes Drawing

Entrants Will Also Compete for $150,000+ in Cash and Prizes

EAGLE, ID, November 15, 2017 –The scenic slopes of Sun Valley, Idaho will provide the perfect vacation setting for one lucky entrant in the Idaho Potato Commission’s 2018 retail display contest.

The Idaho-bound vacation winner, to be selected in a random drawing among all contest participants, will enjoy an all-expenses-paid trip for two to spectacular Sun Valley, ID, including four nights and five days at the Sun Valley Lodge, meals and taxes, plus $500 in Sun Valley gift cards—an approximate total retail value of $6,200. And thanks to the Category Manager Match Program, the winner’s category manager will also be heading to the all-season resort packed with ski and hiking trails, dining and shopping destinations, and a wealth of indoor and outdoor recreation opportunities.

Read More »
DAVE RHODES NAMED NEW NORTHEAST RETAIL PROMOTION DIRECTOR FOR IDAHO POTATO COMMISSION

Aug 17, 2017
DAVE RHODES NAMED NEW NORTHEAST RETAIL PROMOTION DIRECTOR FOR IDAHO POTATO COMMISSION

EAGLE, ID, August 17, 2017 – Produce industry veteran Dave Rhodes has joined the Idaho Potato Commission (IPC) as Retail Promotion Director-Northeast, based in Indianapolis, Indiana. He replaces Ken Tubman, who is retiring after 15 years of service.

Read More »
 LAMB WESTON EMBRACES STRENGTH OF IDAHO® POTATO BRAND TO SUPPORT ITS NEW FROZEN POTATO PRODUCT LINE CALLED “GROWN IN IDAHO®”

Jun 13, 2017
LAMB WESTON EMBRACES STRENGTH OF IDAHO® POTATO BRAND TO SUPPORT ITS NEW FROZEN POTATO PRODUCT LINE CALLED “GROWN IN IDAHO®”

Eagle, IDAHO (June 13, 2017) - This week Lamb Weston, a leading supplier of frozen potato and vegetable products, announced the launch of its new Grown In Idaho®, brand of potato products. These are the first ever frozen potato products for retail that are made with 100% real Idaho® potatoes.

Read More »
AHOY MATEYS: IDAHO POTATO COMMISSION RETAIL DISPLAY CONTEST WINNERS ARE SETTING SAIL ON A CARRIBEAN CRUISE

May 15, 2017
AHOY MATEYS: IDAHO POTATO COMMISSION RETAIL DISPLAY CONTEST WINNERS ARE SETTING SAIL ON A CARRIBEAN CRUISE

EAGLE, ID (May 15, 2017) An all-expenses-paid vacation for two on Celebrity Cruises® was awarded to each of the top six winners in the Idaho Potato Commission’s (IPC) 2017 retail display contest, which also featured partner product HORMEL® Real Bacon Bits.

Read More »
ALL ABOARD! CARIBBEAN CRUISE FOR TWO IS GRAND PRIZE IN 26th ANNUAL IDAHO POTATO COMMISSION RETAIL DISPLAY CONTEST

Nov 29, 2016
ALL ABOARD! CARIBBEAN CRUISE FOR TWO IS GRAND PRIZE IN 26th ANNUAL IDAHO POTATO COMMISSION RETAIL DISPLAY CONTEST

Marley Chant Mini Portable Bluetooth Speaker Awarded to All Entrants

EAGLE, ID (November 29, 2016) -- First-place retail display winners will set sail in the Caribbean for a seven-night getaway in an ocean-view stateroom, the new top award in the 2017 Idaho Potato Commission’s annual competition.

“We are delighted to be able to offer six all-expenses-paid vacations for two on Celebrity Cruises® as grand prizes for the 26th annual contest,” says IPC marketing manager Jamie Bowen. “The winning entrants and their category managers will be able to select from an eastern or western Caribbean cruise on Celebrity Cruises® Silhouette, for an approximate total retail value of $5,700 per prize! It’s the perfect reward for all of the hard work that goes into making these incredibly creative Idaho® potato displays that customers love, featuring Idaho® potatoes and our partner, HORMEL® Real Bacon Bits.”

Read More »
IDAHO POTATO COMMISSION ISSUES ONE OF A KIND COMPREHENSIVE RETAILER HANDBOOK

Feb 22, 2016
IDAHO POTATO COMMISSION ISSUES ONE OF A KIND COMPREHENSIVE RETAILER HANDBOOK

Eagle, IDAHO (February 18, 2016) -- Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho® Potato Truck, the Idaho Potato Commission (IPC) has recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country. The Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho® potato sales. 

Read More »
DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

Nov 18, 2015
DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

All Entrants Qualify for Free Hamilton Beach Personal Cup Brewer

EAGLE, ID (November 17, 2015)  — The Potato Lover’s Month Retail Display Contest will be twice as nice for 2016 with double the number of award levels, double the number of spud-friendly partner products and the largest amount of prize money ever for the annual Idaho Potato Commission (IPC) competition.

Read More »
AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

Nov 12, 2015
AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Idahoâ Potatoes to Food Banks Nationwide 

Eagle, ID, November 12, 2015 -- To help kick off the Idaho Potato Commission’s (IPC) national holiday promotion, popular food blogger, Average Betty demonstrates how to whip up creamy mashed Idahoâ potatoes in a slow cooker with Country Crock® buttery spread.

Read More »
IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION

Nov 10, 2015
IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION

Best in Class: Idaho Potato Commission named top produce ‘Category Advisor’ in Progressive Grocer competition 

Industry-leading Category Management Initiatives Help Retailers Propel Sales

EAGLE, ID, November 10, 2015 – From glossy B2B magazines to comprehensive custom category reviews, the Idaho Potato Commission (IPC) puts a premium on providing top-notch merchandising tools for retailers. In recognition of that dedication to category management excellence and continued achievement, Progressive Grocer has honored IPC as a 2015 Category Advisor for produce in the magazine’s annual competition.

 

Read More »
8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission

Oct 29, 2015
8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission

EAGLE, Idaho – What happens when a potato sells itself so well that the poor produce supervisor is left overwhelmed by his or her good fortune?

That’s the cheeky scenario behind the Idaho Potato Commission’s (IPC) 2014-2015 “Too Successful” integrated retail trade marketing campaign, winner of the IPC’s eighth consecutive Produce Business Marketing Excellence Award. Each colorful ad depicts a produce director, category manager or vice president agonizing over the unexpected “pitfalls” of stocking incredibly popular Idaho® potatoes, from stressful decisions about how to spend all that bonus money to a suddenly overcrowded trophy case.

Read More »