News from the IPC "Retail" category

IDAHO POTATO COMMISSION ISSUES ONE OF A KIND COMPREHENSIVE RETAILER HANDBOOK

Feb 22, 2016
IDAHO POTATO COMMISSION ISSUES ONE OF A KIND COMPREHENSIVE RETAILER HANDBOOK

Eagle, IDAHO (February 18, 2016) -- Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho® Potato Truck, the Idaho Potato Commission (IPC) has recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country. The Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho® potato sales. 

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DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

Nov 18, 2015
DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

All Entrants Qualify for Free Hamilton Beach Personal Cup Brewer

EAGLE, ID (November 17, 2015)  — The Potato Lover’s Month Retail Display Contest will be twice as nice for 2016 with double the number of award levels, double the number of spud-friendly partner products and the largest amount of prize money ever for the annual Idaho Potato Commission (IPC) competition.

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AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

Nov 12, 2015
AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Idahoâ Potatoes to Food Banks Nationwide 

Eagle, ID, November 12, 2015 -- To help kick off the Idaho Potato Commission’s (IPC) national holiday promotion, popular food blogger, Average Betty demonstrates how to whip up creamy mashed Idahoâ potatoes in a slow cooker with Country Crock® buttery spread.

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IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION

Nov 10, 2015
IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION

Best in Class: Idaho Potato Commission named top produce ‘Category Advisor’ in Progressive Grocer competition 

Industry-leading Category Management Initiatives Help Retailers Propel Sales

EAGLE, ID, November 10, 2015 – From glossy B2B magazines to comprehensive custom category reviews, the Idaho Potato Commission (IPC) puts a premium on providing top-notch merchandising tools for retailers. In recognition of that dedication to category management excellence and continued achievement, Progressive Grocer has honored IPC as a 2015 Category Advisor for produce in the magazine’s annual competition.

 

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8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission

Oct 29, 2015
8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission

EAGLE, Idaho – What happens when a potato sells itself so well that the poor produce supervisor is left overwhelmed by his or her good fortune?

That’s the cheeky scenario behind the Idaho Potato Commission’s (IPC) 2014-2015 “Too Successful” integrated retail trade marketing campaign, winner of the IPC’s eighth consecutive Produce Business Marketing Excellence Award. Each colorful ad depicts a produce director, category manager or vice president agonizing over the unexpected “pitfalls” of stocking incredibly popular Idaho® potatoes, from stressful decisions about how to spend all that bonus money to a suddenly overcrowded trophy case.

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SPIRIT OF THE SEASON: IDAHO POTATO COMMISSION'S 2015 HOLIDAY PROMOTION HELPS FEED FAMILIES IN NEED

Oct 8, 2015
SPIRIT OF THE SEASON: IDAHO POTATO COMMISSION'S 2015 HOLIDAY PROMOTION HELPS FEED FAMILIES IN NEED

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Potatoes to Food Banks Nationwide

EAGLE, Idaho, October 8, 2015 – Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief.

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IIDAHO POTATO COMMISSION LAUNCHES NEW WEBSITE PACKED WITH UPGRADES

Aug 24, 2015
IIDAHO POTATO COMMISSION LAUNCHES NEW WEBSITE PACKED WITH UPGRADES

EAGLE, Idaho, August 24, 2015 – The Idaho Potato Commission (IPC) recently updated its website to make it easier than ever for consumers to spend quality time online with Idaho® potatoes. Two of the most exciting changes include an improved experience on mobile devices and a new contemporary design.

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A Cut Above: Idaho® Potato Commission’s 2015 Potato Lover’s Month Contest Entries Top All Other Commodity Display Competitions

Jun 1, 2015
A Cut Above: Idaho® Potato Commission’s 2015 Potato Lover’s Month Contest Entries Top All Other Commodity Display Competitions

Grocery retailers nationwide set out their sharpest spud displays for the Idaho Potato Commission’s (IPC) 2015 retail competition, which was extended from four weeks to eight weeks for the first time so that ample shipments of Idaho® potatoes would be available.

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Idaho Potatoes Offer a One-Two Punch: Flavor and Nutrition

Feb 6, 2015
Idaho Potatoes Offer a One-Two Punch: Flavor and Nutrition

February is National Heart Month, and a reminder to everyone to take care of their hearts. Fresh Idaho® potatoes, certified by the American Heart Association as a heart-healthy food, naturally contain many of the nutrients your heart needs to be strong.
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Idaho Potato Commission Rings in 2015 as Presenting Sponsor of 2nd Annual Idaho New Year's Eve Potato® Drop

Jan 5, 2015
Idaho Potato Commission Rings in 2015 as Presenting Sponsor of 2nd Annual Idaho New Year's Eve Potato® Drop

It was noisy in Boise for the Second Annual New Year’s Eve Idaho® Potato Drop. Seconds before the stroke of midnight, a 17-foot long spud was lowered by crane in the downtown area to ring in 2015. Tens of thousands attended this family-friendly event including the Idaho Potato Commission’s (IPC) Big Idaho® Potato Truck and lovable mascot, Spuddy Buddy.

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