Industry Marketing Overview

What's Trending On (AKA: Hot Potatoes)

Look For The Seal To Know It's Real

To be sure you're getting genuine, top-quality Idaho® potatoes, look for the "Grown In Idaho®" seal. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich, volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance.

2020 Shippers & Processors Directory

A comprehensive guide to shippers, processors and potato varieties in Idaho. 

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Industry News

Please visit this page to view the IPC’s proposed rulemaking and statute changes.

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All Things Potatoes

Tips and tricks, recipes and videos. We’ve pulled the information you need to tackle any of the basic potato dishes in one handy spot.

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University of Idaho Potato Research

Potatoes are a program of distinction within the University of Idaho College of Agricultural and Life Sciences. Much of the research done at Kimberly is related to potato issues, including storage management, production and disease management.

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New Commercial

Now stranded in the tricked out 1955 Studebaker, the reluctant hero, Farmer Mark, returns to the small screen, plotting to find another way to catch the elusive Big Idaho® Potato Truck on its expeditious journey across the country. Farmer Mark is in for the ride of his life when he blindly jumps into the passenger seat of an unsuspecting, flat-footed, student driver.

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Harvest Video

From field to fork, see what it takes to get Idaho® potatoes to your plate! Sound on for the full commentary.

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