Latest News from the IPC
May 22, 2018
Industry Veteran Ross Johnson to Help Boost Idaho® Potato Sales Domestically and Internationally
EAGLE, Idaho, May 22, 2018 –The Idaho Potato Commission (IPC) is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC International Marketing Director.
May 15, 2018
Hitting the Heights: Record Number of Entrants Compete for Cash and Prizes in 2018 Idaho® Potato Lover's Month Display Contest
Sky High Sun Valley Resort Vacation Awarded to Sweepstakes Winner
EAGLE, ID, May 15, 2018 – A grand total of 5,266 retail displays nationwide flew the flag for Idaho® potatoes in this year’s Potato Lover’s Month Display Contest—the most entrants ever in the competition’s 27-year history.
May 9, 2018
2018 Famous Idaho® Potato Bowl, Breeding Ground for Top NFL Prospects, Will Kick Off on December 21st
EAGLE, Idaho, May 9, 2018 – The top teams from the Mountain West and Mid-American Conferences will go head to head on Friday, Dec. 21st at the 22nd Annual Famous Idaho® Potato Bowl (FIPB). Kickoff is 2:00 p.m. MST/4:00 p.m. EST on the blue turf at Boise State University’s Albertsons Stadium; it will air live on ESPN.
Apr 13, 2018
Idaho Potato Commission's First Co-Branded Advertising Campaign Supports Charity Partner, RODS
Unique Commercial Set to Air During High-Profile Athletic Events
EAGLE, Idaho, April 13, 2018 – The Idaho Potato Commission’s (IPC) first national co-branded television commercial, which originally debuted at the IRONMAN World Championship in Kona, HI, is set to air again this spring. Ten 30-second television spots celebrating the IPC’s 5-year partnership with Racing for Orphans with Down Syndrome (RODS) will air during the iconic Boston Marathon on April 16 and the AMGEN Tour of California in May.
Mar 30, 2018
Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck
EAGLE, ID, April 1, 2018 - The Idaho Potato Commission (IPC) said goodbye to their famous titanic tuber and hello to the newly unveiled, 40-foot long Idaho French Fry Truck. The sudden change of heart (and potato) came as a surprise to potato lovers around the nation who have followed the Truck's journey since the original tour launch in 2012.
USDA Calculates Idaho Potato Crop Value Grew 22.7% to $1.2B
Eagle ID (March 2018)— Idaho, the United State’s top producing potato state since 1957, reached a new crop high in 2017. According to the US Department of Agriculture, the preliminary estimated value for the Idaho® Potato crop is $1.2 billion, a 22.7% leap from the previous year. Harvested acreage was down 5% and yields were down 1.2%.