Latest News from the IPC
AMERICA, THIS ONE’S FOR YOU: IDAHO BRINGS WORLD’S LARGEST SERVING OF FRENCH FRIES RECORD BACK TO THE U.S.
After a 12-year journey from Idaho to Greece to India, the Guinness World Records title for the largest serving of French fries is back in potato country.
Tom Hanyzewski Joins IPC Foodservice Team
EAGLE, Idaho — The Idaho Potato Commission (IPC) has named produce industry veteran Tom Hanyzewski as its new Foodservice Promotion Director – Northeast/Midwest.
The Big Idaho Potato Truck Rolls Into Eugene For Boise State–Oregon Showdown
EAGLE, Idaho, Sept. 10, 2026 — The Big Idaho Potato Truck rolled into Eugene over Labor Day weekend as the Idaho Potato Commission (IPC) sponsored the season-opening matchup between Boise State and Oregon, kicking off National Potato Month on one of college football’s biggest stages.
From Friday’s crowd at Safeway to Saturday’s fourth-quarter thriller at Autzen Stadium, Idaho® potatoes brought Boise State and Oregon fans together throughout a memorable college football weekend.
Americans Are Rethinking the Grocery Cart. Idaho® Potatoes Are Meeting the Moment.
EAGLE, Idaho — As grocery costs remain high and more Americans embrace home cooking, ingredient transparency and reducing food waste, they’re taking a fresh look at what belongs in their grocery carts. Today, value means more than finding the lowest price. It means choosing ingredients that can do more. Consumers are looking for foods that are nutritious, versatile, have a long shelf life and can create multiple meals throughout the week.
Idaho Potato Commission Earns Top Honors at 2026 Best of NAMA Awards
The Idaho Potato Commission (IPC) earned top recognition at the 2026 Best of NAMA Awards, taking home First Place, Best of Show, and Grand Champion for its campaign, Hidden In The Data.
From Field to Runway: Potato Sack Couture Kicks Off New York Fashion Week
NEW YORK, NY | February 11, 2026 — New York Fashion Week (NYFW) opened with one of its most unexpected runway moments – a couture collection fashioned entirely from burlap Idaho® potato sacks. Models strutted the Haute Potato Collection down a catwalk in NYC’s Grand Central Terminal, dazzling curious commuters while generating awareness for the No Kid Hungry campaign.
Idaho Potato Commission Says “Go Ahead, Top That Tater” with New Potato-Forward Seasoning
EAGLE, ID (January 22, 2026) — The Idaho Potato Commission (IPC) is introducing Top That Tater™, a new chef-inspired seasoning created to celebrate everything people love about Idaho® potatoes, from mashed and baked to fried and roasted, while exploring new, flavorful ways to keep the crop at the center of the plate.
Idaho® Potatoes and the American Diabetes Association® Team Up to Bust Common Nutrition Myths
In honor of American Diabetes Month, the Idaho Potato Commission (IPC) and the American Diabetes Association (ADA) have teamed up to tackle some of the most common misconceptions about one of America’s favorite foods: the potato. Idaho® Potatoes are proud to be recognized by the ADA’s Better Choices for Life program, highlighting how preparation and pairing play an important role in enjoying potatoes as part of a balanced, diabetes-friendly eating plan.
Idaho Potato Commission Welcomes Three New Commissioners
EAGLE, Idaho (Oct. 28, 2025) — The Idaho Potato Commission (IPC) is pleased to announce the appointment of three new Commissioners — Scott Mickelsen, Doug Ruff, and Brad Russell — who were officially sworn in on October 22, 2025.
Idaho Potato Commission Reinforces Authenticity With New Commercial, ‘The Astronaut’
EAGLE, Idaho (Oct. 27, 2025) — The Idaho Potato Commission (IPC) has launched a new television commercial, The Astronaut, designed to reinforce the value of authenticity and the trusted ‘Grown in Idaho®’ seal, which assures consumers they are purchasing genuine, top-quality Idaho® potatoes. The Astronaut illustrates IPC’s values in a lighthearted way, showing that nothing compares to genuine Idaho potatoes.
