Latest News from the IPC
Michael Ybarra Named Foodservice Promotion Director – .West at the Idaho Potato Commission Following Armand Lobato’s Retirement
EAGLE, ID – The Idaho Potato Commission (IPC) has named Michael Ybarra as Foodservice Promotion Director – West, following the retirement of longtime produce industry leader Armand Lobato.
Mashed Potatoes Take the Crown, But Comfort Foods Vary by Region Across America
EAGLE, Idaho (Aug. 18, 2025) - Mashed potatoes may be America’s go-to comfort potato dish, but a new survey shows that what we serve at family dinners and potlucks depends on where we live. The findings come just in time for National Potato Day, offering a snapshot of how one humble ingredient continues to bring people together in kitchens and communities nationwide.
Local Pico Rivera Superior Grocers Store Director Honored in National Idaho® Potato Contest
PICO RIVERA, Calif. (July 10, 2025) — A grocery store visit turned into a celebration Wednesday morning, when Superior Grocers Store Director Erick Velasquez was surprised in front of cheering shoppers and coworkers with a full-size jukebox and Idaho® Potato swag.
Why Chefs Choose Idaho® Russets for Fries and How to Make Them at Home
Eagle, Idaho, July 10, 2025 — French fries are the side dish that stole America’s heart, and July 11 is when they get their golden moment. To celebrate National French Fry Day, the Idaho Potato Commission (IPC) is spotlighting what truly makes the best fry: the Idaho® Russet, trusted by chefs and home cooks alike.
Idaho Reboots a Classic License Plate Celebrating State Heritage and Agriculture
EAGLE, ID – [June 4, 2025] – It’s bold. It’s black. It’s back. The Idaho Potato Commission (IPC) is proud to announce the return of the state’s most beloved license plate: the black-and-white “World Famous Potatoes” plate. Launching June 18, 2025, this sleek, retro design is a modern take on the iconic 1950s plate that helped put Idaho® potatoes on the map.
One of The World’s Premier Sporting Events Lands in Idaho - Here’s Everything You Need to Know
SUN VALLEY, ID (March 20, 2025) – The world’s top alpine skiers are set to descend on Sun Valley, Idaho, for the Audi FIS Ski World Cup Finals in Sun Valley, and the Idaho Potato Commission (IPC) is woven into the heart of the action. As a proud event sponsor, IPC is fueling athletes, engaging fans, and celebrating nearly a century of connection to the Sun Valley community, ensuring this unforgettable week of world-class racing, entertainment, and Idaho hospitality is one for the books.
From Coast to Coast: The Big Idaho® Potato Truck Embarks on its 13th Cross-Country Adventure
EAGLE, Idaho (March 12, 2025) – Get ready, America! The Famous Idaho® Potato Tour is back for its 13th annual cross-country journey, continuing to spread the love for Idaho® potatoes. After successfully completing its 50th state last year, the Big Idaho Potato Truck is hitting the road again for another exciting season!
Idaho® Potatoes Make History at SOBEWFF, Celebrating Culinary Creativity and Crowning a First-Ever Dual Winner
Miami Beach, FL (February 26, 2025) – The Idaho Potato Commission (IPC) brought the ultimate side dish showdown to the Food Network South Beach Wine & Food Festival’s (SOBEWFF) Heinz Burger Bash, introducing the Idaho® Potato Best Side Dish Award—a celebration of innovation, flavor, and the versatility of America’s favorite potato.
French Fry Lip Balm Sells Out in 48 Hours--But Fans Have One Last Chance to Get It
EAGLE, Idaho, Feb. 13, 2025 /PRNewswire/ -- The Idaho Potato Commission's Kiss of French, a French fry-inspired lip balm made with real Idaho® potatoes, sold out within 48 hours of its launch.
Pucker Up! The First-Ever French Fry-Inspired Lip Luxury On Sale Tomorrow
Eagle, ID – February 10, 2025 – French fries aren’t just a side dish—they’re an obsession! And this Valentine’s Day, the Idaho Potato Commission (IPC) is turning that obsession into the ultimate gift with Kiss of French, a limited-edition lip luxury that captures the essence of French fries.
