Latest News from the IPC

Oct 15, 2021

Jamey Higham Named New Idaho Potato Commission President and CEO

Eagle, Idaho, October 15, 2021 -- Produce industry veteran Jamey Higham will become the next president and CEO of the Idaho Potato Commission, effective in early 2022.

Born and raised in Idaho® potato country, Higham says he is looking forward to building on the spud’s strong global reputation for high quality. “IPC has done a tremendous job of stewarding the brand, and I’m very humbled and excited for this opportunity,” says Higham, whose high school in Shelley, Idaho, was represented by a russet potato mascot. “I started in the potato industry in 1991, and it’s in my blood.”

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Sep 28, 2021

The Idaho Potato Commission Launches Newest TV Commercial

Farmer Mark's Obsession with the Elusive Big Idaho® Potato Truck Doesn't Wane, Even During the Pandemic

Eagle, Idaho, September 28, 2021 -- Despite an international pandemic, Farmer Mark’s obsession with the Big Idaho® Potato Truck is stronger than ever as evidenced in the Idaho Potato Commission’s (IPC) newest national television commercial, aptly named “Hobbies”. The IPC premiered its twelfth commercial featuring the Big Idaho® Potato Truck and Farmer Mark during ESPN’s live broadcast of Boise State University’s (BSU) football season opener against the University of Central Florida on Thursday, September 2, 2021. 

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Aug 30, 2021

5 Veggies in One Serving? These Idaho® Potato Dishes Pack a Punch!

Eagle, Idaho, August 30, 2021 -- Idaho® potatoes pair well with just about any assortment of veggies for a meal you can feel good about--may that be for breakfast, lunch or dinner. According to Harvard Health Publishing, adults that consume at least five servings of fruits and vegetables a day are at a lower risk of developing cardiovascular disease, respiratory disease and cancer. A superfood on its own, a single 5.2 oz. Idaho® potato contains 2 grams of fiber, 3 grams of protein, 620 mg of potassium and 27 mg of vitamin C. Combined with other veggies, you’re looking at nutrient dense dishes that will keep your family energized and healthy. 

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Jun 25, 2021

Retailers Break Away from the Pack with Top Awards in Idaho® Potato Lovers Display Contest Sweepstakes Winner Takes Home Arizona Spa Resort Getaway Package

EAGLE, Idaho, June 25, 2021 – Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest. More than $150,000 in cash and prizes were awarded in the 2021 competition, along with the sweepstakes prize: a trip for two to luxurious Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

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Jun 10, 2021

Chew on This...Idaho® Potatoes Are a Good Source of Plant-Based Protein

Eagle, Idaho, June 10, 2021 -- When looking for plant-based protein options, don’t bypass the potatoes -- a 5.2 ounce skin-on Idaho® potato has 3 grams of protein. With vegetables like green beans, spinach, brussels sprouts and butternut squash containing just 1 gram of protein per serving, nutrient-dense Idaho® potatoes can elevate the protein content of any meal and are a great way to satiate hunger.

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May 20, 2021

No Gluten? No Problem! Idaho® Potatoes Are Naturally Gluten-Free

Eagle, Idaho, May 17, 2021 -- May marks Celiac Awareness Month, and the Idaho Potato Commission’s (IPC) rich database of gluten-free recipes is an ideal resource for those who are gluten intolerant/sensitive or trying to limit the amount of gluten they consume. Versatile Idaho® potatoes are naturally gluten-free and are loaded with important vitamins and minerals. 

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Apr 12, 2021

Around the World in 80 Idaho® Potato Recipes

Eagle, Idaho, April 12, 2021 -- The Idaho Potato Commission’s (IPC) new Around the World in 80 Idaho® Potato Recipes Guide will take your tastebuds on a cross-continental adventure without ever leaving the dinner table. With the click of a button, the interactive web page allows you to dive into a part of the world and explore its potato cuisine. Simply hover your mouse or cursor over the country to view its potato recipe(s).

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Apr 8, 2021

Idaho Potato Commission President and CEO, Frank Muir Retires After 18 Years of Service

Eagle, Idaho, April 8, 2021 -- Eighteen years ago, the Idaho® potato industry was in crisis. Consumers were shunning potatoes due to the rising popularity of low-carb diets, the new consumer focus on buying local (locavore movement) was beginning to expand across the country and the Idaho® potato farm gate revenue was declining. In 2003, the Idaho Potato Commission (IPC) commissioners knew they needed new direction.

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Apr 1, 2021

Big Idaho® Potato Truck Grows Tree Size Sprouts During Time Off From Tour

Eagle, Idaho, April 1, 2021 -- The Idaho Potato Commission (IPC) revealed today that its famous Big Idaho® Potato Truck has grown sprouts up to 30 feet long while being stored in a cool, dry place (as recommended) since March 2020 when the annual tour was suspended due to COVID-19. But not to worry! It turns out potatoes are still perfectly fine for both eating and touring with all of their heart-healthy nutrients intact, even after sprouting.

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Mar 22, 2021

Who Dat? It's Pro Football Player and Idaho Native, Taysom Hill Reppin' Idaho® Potatoes

Eagle, Idaho, March 22, 2021 -- On any given Sunday (or Monday, or Thursday), Taysom Hill the most versatile professional football player in the league could be playing quarterback, fullback, tight end, receiver, kickoff returner or punt blocker…jumping in wherever his team needs him. Coincidentally, the Idaho native has a lot in common with his home state’s most popular food…you guessed it…the potato, the most versatile vegetable in the produce aisle.

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