Latest News from the IPC
Eagle, Idaho, December 19, 2019 -- After traveling 35,350 miles for eight months promoting America's favorite vegetable, the Big Idaho® Potato Truck has officially completed its eighth season on the road. During its cross-country trek, the 4-ton spud participated in 54 scheduled events in 50 different cities and donated $12,500 to 25 local non-profits through its charitable program, A Big Helping.
“The Big Idaho® Potato Truck was only supposed to be on the road for one year to celebrate the Idaho Potato Commission’s 75th anniversary. Here we are eight years later and folks are scheduling the Truck two years out,” said Frank Muir, President & CEO of the Idaho Potato Commission (IPC). “By definition we have reached pop culture status -- a product or brand that has mass accessibility and appeal. Last fall the popular television show American Idol invited us to participate in their auditions in Coeur d’Alene, Idaho. It doesn’t get much bigger than that!"
Idaho Potato Commission cuts through the clutter about potato nutrition in new fact sheets
Boise, ID (November 2019) - Few foods on a chef’s go-to ingredient list can beat the potato on versatility and food cost, but many chefs may be missing an opportunity to leverage Idaho® potatoes to satisfy their diners looking for gluten-free, low-carb (think Keto diet), vegan, plant-based, and just plain healthier menu options.
Nov 21, 2019
Roman Holiday: Idaho® Potato Lover's Display Contest Sweepstakes to Award 7-Day Italian Adventure
Fresh Gourmet® and Hormel® Join the Famous Spud to Create Delicious In-Store Pairing Displays
EAGLE, Idaho, November 21, 2019 – Retailers can savor the proven success of secondary displays when they enter the Idaho Potato Commission’s (IPC) 2020 Idaho® Potato Lover’s Display Contest to compete for more than $150,000 in cash and prizes.
Idaho Governor, Brad Little Applauds Collaboration
Eagle, Idaho, November 20, 2019 – For the first time, the Idaho Potato Commission (IPC) has collaborated with Chobani, America’s #1 Greek Yogurt brand, to create a festive recipe campaign promoting America’s favorite holiday side dish, mashed Idaho® potatoes made with Chobani®Greek Yogurt.
Nov 7, 2019
Step Aside Turkey Day… The Fourth Thursday in November is Now National Mashed Idaho® Potato Day!
Eagle, Idaho, November 7, 2019 The Idaho Potato Commission (IPC) is thrilled to announce its new favorite day of the year – National Mashed Idaho® Potato Day!
As officially declared by National Day Archives, November 28, 2019 and every fourth Thursday in November thereafter, America’s favorite side holiday dish, will be recognized on National Mashed Idaho® Potato Day.
Eagle, Idaho, October 29, 2019 – During the Idaho Potato Commission’s (IPC) October meeting three new Commissioners were sworn in. Grower, Julie VanOrden of Garth VanOrden Farms in Pingree; processor Paul Sato from McCain Foods, USA, Inc.; and shipper Bryan Wada of Wada Farms will each serve three-year terms. Nick Blanksma of Legacy Farms and Todd Cornelison of High Country Potatoes were appointed Chairman and Vice Chairman, respectively.
“I’m pleased to welcome Julie, Paul and Bryan to the Idaho Potato Commission. From farming to processing to politics, their impressive backgrounds and experience will be instrumental as we develop and implement new marketing programs that will shape the future of Idaho’s most important agricultural product, the Idaho® potato,” said Frank Muir, President & CEO, Idaho Potato Commission (IPC).
Oct 23, 2019
One Spud And 72 Cubs: The Big Idaho® Potato Truck Visits Bear World During Its First Harvest Tour
Eagle, Idaho, October 23, 2019 – The Tater Team wrapped up its 2019 Harvest Tour throughout Southeast Idaho with a 'beary' special visit to Bear World in Rexburg, ID. The 4-ton spud was invited to drive through the park after hours and snap a few photos. It seems a few of the 72 curious free-roaming black bears were caught checking out what they hoped would be dinner. (The potato, not the people!)
Celebrate Oktuberfest with an assortment of festive Idaho® potato recipes!
Eagle, Idaho, September 30, 2019 – Changing leaves, chilly weather and cozy meals all mark the arrival of fall and one of the most important times of the year in Idaho - the potato harvest! More than 13 billion pounds of spuds (about one-third of all potatoes grown in the United States), is unearthed in this annual event. And in celebration, the Idaho Potato Commission (IPC) has created a menu of Oktuberfest recipes you can feast on all month long.
Sep 11, 2019
IDAHO FALLS CHUKARS EMBRACE THEIR ROOTS AND THROWBACK TO "IDAHO FALLS RUSSETS" FOR ONE NIGHT
Eagle, Idaho, September 11, 2019 – Long time supporter of the Idaho Falls Chukars, the Idaho Potato Commission (IPC) hit a home run celebrating the 80th anniversary of the Minor League Baseball team. For one night, the club reverted back to its original name, the Idaho Falls Russets, and fans had no doubt they were in the rich corner of Southeast Idaho where nearly one-third of all potatoes in the country are grown.
Sep 5, 2019
FOLLOW THAT SPUD! IDAHO POTATO COMMISSION BRACES FOR A WILD RIDE IN PURSUIT OF THE ELUSIVE BIG IDAHO® POTATO TRUCK IN ITS NEWEST COMMERCIAL
EAGLE, ID, September 5, 2019 – This month, the Idaho Potato Commission (IPC) heads full throttle into another year of exciting marketing activations promoting their heart healthy spuds. The organization kicked off the year with the premier of its newest television commercial, the latest installment in the beloved long-running Big Idaho® Potato Truck series, during the ESPNews live broadcast of Boise State University’s (BSU) football season opener against Florida State on Saturday, August 31.