Latest News from the IPC

WHY IDAHO? POTATO LOVER’S MONTH IS A GOOD TIME TO FIND OUT!

Dec 14, 2015
WHY IDAHO? POTATO LOVER’S MONTH IS A GOOD TIME TO FIND OUT!

Eagle ID (December 2015) — February is Potato Lover’s Month! For most foodservice customers, mention potato and that means Idaho® Potatoes. In fact, 9 out of 10 American customers say they associate potatoes with Idaho more than any other state, and 72% would be inclined to eat Idaho® potatoes over potatoes from other states.*

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IDAHO POTATO COMMISSION CELEBRATES PARTNERSHIPS WITH MORE THAN 100 FOOD BLOGGERS

Dec 3, 2015
IDAHO POTATO COMMISSION CELEBRATES PARTNERSHIPS WITH MORE THAN 100 FOOD BLOGGERS

IDAHO POTATO COMMISSION CELEBRATES PARTNERSHIPS WITH MORE THAN 100 FOOD BLOGGERS

New Documentary Features the 2015 Idaho® Potato Harvest Food Blogger Experience and Spud-Lovin' Food Bloggers Receive Heartfelt Badge of Recognition

EAGLE, ID (December 2, 2015)  — Food bloggers have increasingly become a trusted resource for millions of Americans and the Idaho Potato Commission (IPC) is proud to announce that in the past five years it has worked with more than 100 food bloggers on numerous projects and invited dozens to travel to Idaho to experience the annual potato harvest first-hand. 

 

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STANLEY TROUT JOINS IDAHO POTATO COMMISSION AS FOODSERVICE PROMOTIONS DIRECTOR/SOUTHEAST

Dec 1, 2015
STANLEY TROUT JOINS IDAHO POTATO COMMISSION AS FOODSERVICE PROMOTIONS DIRECTOR/SOUTHEAST

STANLEY TROUT JOINS IDAHO POTATO COMMISSION AS FOODSERVICE PROMOTIONS DIRECTOR/SOUTHEAST 

Eagle ID (December 2015)—On December 1, 2015, Stanley Trout joins the Idaho Potato Commission (IPC) foodservice marketing team as Promotions Director for the Southeast, based in Nashville, TN. Working closely with Don Odiorne, Vice President-Foodservice and the other regional foodservice promotion directors, Trout will lead the marketing outreach to distributors and produce specialists in his territory, as well as conduct Idaho® potato product seminars and educational sessions, and represent the brand and industry at foodservice trade shows.

 

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IDAHO POTATO COMMISSION FOODSERVICE CALENDAR OFFERS INNOVATIVE POTATO DISHES FROM TWELVE CHEFS

Nov 18, 2015
IDAHO POTATO COMMISSION FOODSERVICE CALENDAR OFFERS INNOVATIVE POTATO DISHES FROM TWELVE CHEFS

Join the 9 out of 10 chefs who hang it in their kitchens.* Order yours now!

Eagle ID (November 2015) — An acknowledged favorite of foodservice customers, chefs continually look for new and exciting ways to present potatoes on the menu. With Idaho the leading source for quality Russet, Red, Yukon Gold and other varietal potatoes, giving 12 chefs the mandate to create innovative dishes for the Idaho Potato Commission’s (IPC) Passionate About Potatoes calendar is a welcome challenge for chefs across the country.

 

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DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

Nov 18, 2015
DOUBLE PLAY: IDAHO POTATO COMMISSION BOOSTS CASH, PRIZES TO $200,000+ FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

All Entrants Qualify for Free Hamilton Beach Personal Cup Brewer

EAGLE, ID (November 17, 2015)  — The Potato Lover’s Month Retail Display Contest will be twice as nice for 2016 with double the number of award levels, double the number of spud-friendly partner products and the largest amount of prize money ever for the annual Idaho Potato Commission (IPC) competition.

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AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

Nov 12, 2015
AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Idahoâ Potatoes to Food Banks Nationwide 

Eagle, ID, November 12, 2015 -- To help kick off the Idaho Potato Commission’s (IPC) national holiday promotion, popular food blogger, Average Betty demonstrates how to whip up creamy mashed Idahoâ potatoes in a slow cooker with Country Crock® buttery spread.

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IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION

Nov 10, 2015
IDAHO POTATO COMMISSION NAMED TOP PRODUCE "CATEGORY ADVISOR" IN PROGRESSIVE GROCER COMPETITION

Best in Class: Idaho Potato Commission named top produce ‘Category Advisor’ in Progressive Grocer competition 

Industry-leading Category Management Initiatives Help Retailers Propel Sales

EAGLE, ID, November 10, 2015 – From glossy B2B magazines to comprehensive custom category reviews, the Idaho Potato Commission (IPC) puts a premium on providing top-notch merchandising tools for retailers. In recognition of that dedication to category management excellence and continued achievement, Progressive Grocer has honored IPC as a 2015 Category Advisor for produce in the magazine’s annual competition.

 

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BIG IDAHO® POTATO TRUCK WRAPS UP RECORD-BREAKING 2015 NATIONAL TOUR

Nov 9, 2015
BIG IDAHO® POTATO TRUCK WRAPS UP RECORD-BREAKING 2015 NATIONAL TOUR

New Charitable Mission "A Big Helping" Provided Financial Assistance to Local Charities Across the Country

EAGLE, Idaho, November 4, 2015 – After four years on the road, the jaw-dropping, head-turning Big Idaho® Potato Truck continues to generate excitement everywhere it goes. In 2015 the Big Idaho® Potato Truck visited 49 cities, clocked more than 22,087 miles, and raised thousands of dollars for local charities across the country. The Big Idaho® Potato Truck had a new mission in 2015 to deliver “A Big Helping” to charities across the U.S. by providing them with a unique opportunity to raise money and awareness for their cause.   

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8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission

Oct 29, 2015
8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission

EAGLE, Idaho – What happens when a potato sells itself so well that the poor produce supervisor is left overwhelmed by his or her good fortune?

That’s the cheeky scenario behind the Idaho Potato Commission’s (IPC) 2014-2015 “Too Successful” integrated retail trade marketing campaign, winner of the IPC’s eighth consecutive Produce Business Marketing Excellence Award. Each colorful ad depicts a produce director, category manager or vice president agonizing over the unexpected “pitfalls” of stocking incredibly popular Idaho® potatoes, from stressful decisions about how to spend all that bonus money to a suddenly overcrowded trophy case.

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SPIRIT OF THE SEASON: IDAHO POTATO COMMISSION'S 2015 HOLIDAY PROMOTION HELPS FEED FAMILIES IN NEED

Oct 8, 2015
SPIRIT OF THE SEASON: IDAHO POTATO COMMISSION'S 2015 HOLIDAY PROMOTION HELPS FEED FAMILIES IN NEED

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Potatoes to Food Banks Nationwide

EAGLE, Idaho, October 8, 2015 – Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief.

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