News from the IPC "Big Idaho Potato Truck" category
Eagle, Idaho, December 19, 2019 -- After traveling 35,350 miles for eight months promoting America's favorite vegetable, the Big Idaho® Potato Truck has officially completed its eighth season on the road. During its cross-country trek, the 4-ton spud participated in 54 scheduled events in 50 different cities and donated $12,500 to 25 local non-profits through its charitable program, A Big Helping.
“The Big Idaho® Potato Truck was only supposed to be on the road for one year to celebrate the Idaho Potato Commission’s 75th anniversary. Here we are eight years later and folks are scheduling the Truck two years out,” said Frank Muir, President & CEO of the Idaho Potato Commission (IPC). “By definition we have reached pop culture status -- a product or brand that has mass accessibility and appeal. Last fall the popular television show American Idol invited us to participate in their auditions in Coeur d’Alene, Idaho. It doesn’t get much bigger than that!"
Oct 23, 2019
One Spud And 72 Cubs: The Big Idaho® Potato Truck Visits Bear World During Its First Harvest Tour
Eagle, Idaho, October 23, 2019 – The Tater Team wrapped up its 2019 Harvest Tour throughout Southeast Idaho with a 'beary' special visit to Bear World in Rexburg, ID. The 4-ton spud was invited to drive through the park after hours and snap a few photos. It seems a few of the 72 curious free-roaming black bears were caught checking out what they hoped would be dinner. (The potato, not the people!)
Sep 11, 2019
IDAHO FALLS CHUKARS EMBRACE THEIR ROOTS AND THROWBACK TO "IDAHO FALLS RUSSETS" FOR ONE NIGHT
Eagle, Idaho, September 11, 2019 – Long time supporter of the Idaho Falls Chukars, the Idaho Potato Commission (IPC) hit a home run celebrating the 80th anniversary of the Minor League Baseball team. For one night, the club reverted back to its original name, the Idaho Falls Russets, and fans had no doubt they were in the rich corner of Southeast Idaho where nearly one-third of all potatoes in the country are grown.
Sep 5, 2019
FOLLOW THAT SPUD! IDAHO POTATO COMMISSION BRACES FOR A WILD RIDE IN PURSUIT OF THE ELUSIVE BIG IDAHO® POTATO TRUCK IN ITS NEWEST COMMERCIAL
EAGLE, ID, September 5, 2019 – This month, the Idaho Potato Commission (IPC) heads full throttle into another year of exciting marketing activations promoting their heart healthy spuds. The organization kicked off the year with the premier of its newest television commercial, the latest installment in the beloved long-running Big Idaho® Potato Truck series, during the ESPNews live broadcast of Boise State University’s (BSU) football season opener against Florida State on Saturday, August 31.
Aug 1, 2019
TRAILBLAZING WOMEN OF THE IDAHO® POTATO BRAND
Eagle, Idaho, August 1, 2019 – For eight years, the Big Idaho® Potato Truck, a 4-ton spud on wheels, has been turning heads and stopping folks in their tracks everywhere it goes. This summer, there’s another reason why people are taking a second look at the oversized vegetable. The Tater Team, the trio that travels with the Truck promoting famous Idaho® potatoes, is all women, including the driver. According to CNBC, only 6 percent of all truck drivers are female. So if you think a giant spud is a rare sighting, so is a female truck driver.
Apr 22, 2019
EARTH DAY: THE IDAHO POTATO COMMISSION RECYCLES 6-TON POTATO INTO THE BIG IDAHO® POTATO HOTEL
Big Idaho® Potato Truck Kicks Off 2019 National Tour
Eagle, Idaho, April 22, 2019 – How do you dispose of a 6-ton spud made of steel, plaster and concrete? You don’t. You recycle it and turn it into the Big Idaho® Potato Hotel, the only potato hotel in the world! The 28-foot long, 12-foot wide and 11.5-foot tall potato is firmly planted in an expansive field in South Boise with breathtaking views of the Owyhee Mountains. Today the Idaho Potato Commission (IPC) announced the opening of this unique retreat.
Jan 31, 2019
And…It’s A Wrap! After Nine Months On The Road The 2018 Big Idaho® Potato Truck Tour Has Officially Ended
Eagle, Idaho, January 31, 2019 –When the Big Idaho® Potato dropped at midnight in front of the Capitol Building on New Year’s Eve, the Big Idaho® Potato Truck, which was front and center for the “spudtacular” show, officially ended its 2018 tour. And what a year it was! The Truck…
Mar 30, 2018
Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck
EAGLE, ID, April 1, 2018 - The Idaho Potato Commission (IPC) said goodbye to their famous titanic tuber and hello to the newly unveiled, 40-foot long Idaho French Fry Truck. The sudden change of heart (and potato) came as a surprise to potato lovers around the nation who have followed the Truck's journey since the original tour launch in 2012.
2018 Tour Details To Be Announced in January
EAGLE, ID, November 14, 2017 — What started as a one-year tour to celebrate the Idaho Potato Commission's (IPC) 75th anniversary has turned into the biggest (both literally and figuratively) marketing campaign in the IPC's history. Since 2012 the Big Idaho® Potato Truck has been traveling the country's highways and byways promoting America's favorite vegetable.