News from the IPC "Big Idaho Potato Truck" category

IDAHO FALLS CHUKARS EMBRACE THEIR ROOTS AND THROWBACK TO "IDAHO FALLS RUSSETS" FOR ONE NIGHT

Sep 11, 2019
IDAHO FALLS CHUKARS EMBRACE THEIR ROOTS AND THROWBACK TO "IDAHO FALLS RUSSETS" FOR ONE NIGHT

Eagle, Idaho, September 11, 2019 – Long time supporter of the Idaho Falls Chukars, the Idaho Potato Commission (IPC) hit a home run celebrating the 80th anniversary of the Minor League Baseball team. For one night, the club reverted back to its original name, the Idaho Falls Russets, and fans had no doubt they were in the rich corner of Southeast Idaho where nearly one-third of all potatoes in the country are grown.

Read More »
FOLLOW THAT SPUD! IDAHO POTATO COMMISSION BRACES FOR A WILD RIDE IN PURSUIT OF THE ELUSIVE BIG IDAHO® POTATO TRUCK IN ITS NEWEST COMMERCIAL

Sep 5, 2019
FOLLOW THAT SPUD! IDAHO POTATO COMMISSION BRACES FOR A WILD RIDE IN PURSUIT OF THE ELUSIVE BIG IDAHO® POTATO TRUCK IN ITS NEWEST COMMERCIAL

EAGLE, ID, September 5, 2019 – This month, the Idaho Potato Commission (IPC) heads full throttle into another year of exciting marketing activations promoting their heart healthy spuds. The organization kicked off the year with the premier of its newest television commercial, the latest installment in the beloved long-running Big Idaho® Potato Truck series, during the ESPNews live broadcast of Boise State University’s (BSU) football season opener against Florida State on Saturday, August 31. 

Read More »
TRAILBLAZING WOMEN OF THE IDAHO® POTATO BRAND

Aug 1, 2019
TRAILBLAZING WOMEN OF THE IDAHO® POTATO BRAND

Eagle, Idaho, August 1, 2019 – For eight years, the Big Idaho® Potato Truck, a 4-ton spud on wheels, has been turning heads and stopping folks in their tracks everywhere it goes. This summer, there’s another reason why people are taking a second look at the oversized vegetable. The Tater Team, the trio that travels with the Truck promoting famous Idaho® potatoes, is all women, including the driver. According to CNBC, only 6 percent of all truck drivers are female. So if you think a giant spud is a rare sighting, so is a female truck driver.

Read More »
EARTH DAY: THE IDAHO POTATO COMMISSION RECYCLES 6-TON POTATO INTO THE BIG IDAHO® POTATO HOTEL

Apr 22, 2019
EARTH DAY: THE IDAHO POTATO COMMISSION RECYCLES 6-TON POTATO INTO THE BIG IDAHO® POTATO HOTEL

Big Idaho® Potato Truck Kicks Off 2019 National Tour

Eagle, Idaho, April 22, 2019 – How do you dispose of a 6-ton spud made of steel, plaster and concrete? You don’t. You recycle it and turn it into the Big Idaho® Potato Hotel, the only potato hotel in the world! The 28-foot long, 12-foot wide and 11.5-foot tall potato is firmly planted in an expansive field in South Boise with breathtaking views of the Owyhee Mountains. Today the Idaho Potato Commission (IPC) announced the opening of this unique retreat.

Read More »
And…It’s A Wrap! After Nine Months On The Road The 2018 Big Idaho® Potato Truck Tour Has Officially Ended

Jan 31, 2019
And…It’s A Wrap! After Nine Months On The Road The 2018 Big Idaho® Potato Truck Tour Has Officially Ended

Eagle, Idaho, January 31, 2019 –When the Big Idaho® Potato dropped at midnight in front of the Capitol Building on New Year’s Eve, the Big Idaho® Potato Truck, which was front and center for the “spudtacular” show, officially ended its 2018 tour.  And what a year it was! The Truck…

Read More »
IDAHO POTATO COMMISSION UNVEILS BIG IDAHO® POTATO TRUCK 2.0
Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck

Mar 30, 2018
Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck

EAGLE, ID, April 1, 2018 - The Idaho Potato Commission (IPC) said goodbye to their famous titanic tuber and hello to the newly unveiled, 40-foot long Idaho French Fry Truck. The sudden change of heart (and potato) came as a surprise to potato lovers around the nation who have followed the Truck's journey since the original tour launch in 2012.

Read More »
Over and Out ... The Big Idaho® Potato Truck Ends 2017 Tour

Nov 14, 2017
Over and Out ... The Big Idaho® Potato Truck Ends 2017 Tour

2018 Tour Details To Be Announced in January

EAGLE, ID, November 14, 2017 — What started as a one-year tour to celebrate the Idaho Potato Commission's (IPC) 75th anniversary has turned into the biggest (both literally and figuratively) marketing campaign in the IPC's history. Since 2012 the Big Idaho® Potato Truck has been traveling the country's highways and byways promoting America's favorite vegetable. 

Read More »
IT’S BACK!!!  THE BIG IDAHO® POTATO TRUCK HAS OFFICIALLY STARTED ITS  6TH NATIONAL TOUR

Mar 14, 2017
IT’S BACK!!! THE BIG IDAHO® POTATO TRUCK HAS OFFICIALLY STARTED ITS 6TH NATIONAL TOUR

Boise, IDAHO (March 2017) – The Big Idaho® Potato Truck is back on America’s highways promoting Idaho’s most famous agricultural product, the Idaho® potato. In just six months, the Truck will log 23,000 miles, stop in more than 60 cities, both large and small, and be photographed millions of times by spud lovers across the country. The Truck’s popular “A Big Helping” charitable program will continue to support local non-profits across the country.

Read More »
BIG IDAHO® POTATO TRUCK SETS SAIL IN NYC HARBOR

Sep 2, 2016
BIG IDAHO® POTATO TRUCK SETS SAIL IN NYC HARBOR

12,000 Pounds of Potatoes Donated To Manhattan's Holy Apostles Soup Kitchen as Thank You to New Yorkers

EAGLE, IDAHO (September 2, 2016) -- The world’s largest potato on wheels traded its tires for buoys in celebration of the 2016 Idaho® Potato Harvest. On Wednesday, August 24, the giant spud embarked on her maiden voyage through the New York Harbor – beginning in Brooklyn and passing all the major landmarks in South Manhattan including the Brooklyn Bridge, Statue of Liberty and Freedom Tower.

Read More »