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Get the scoop on secondary Idaho® Potato displays and how they grow sales!
To be sure you're getting genuine, top-quality Idaho® potatoes, look for the "Grown In Idaho®" seal. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich, volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance.
Now stranded in the tricked out 1955 Studebaker, the reluctant hero, Farmer Mark, returns to the small screen, plotting to find another way to catch the elusive Big Idaho® Potato Truck on its expeditious journey across the country. Farmer Mark is in for the ride of his life when he blindly jumps into the passenger seat of an unsuspecting, flat-footed, student driver.Learn More »