In-store promotions - Create brand awareness. In-store promotions are more memorable than other forms of advertising
Sampling - Establish direct contact and trust by giving customers a taste Idaho potatoes and potato products
Trade shows - An efficient tool for finding leads and business partners in new markets
Trade missions - Learn about export markets and get introduced to buyers in one-on-one business meetings
Reverse trade missions - Bring buyers and distributors from international markets to the growers and shippers in Idaho
The Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.