News from the IPC "Consumer" category

Jamie Bowen Elected to International Foodservice Editorial Council Board at Annual Conference

Nov 8, 2018
Jamie Bowen Elected to International Foodservice Editorial Council Board at Annual Conference

Boise, Idaho, November 8, 2018 – Members of the International Foodservice Editorial Council (IFEC) recently elected Jamie Bowen, Marketing Manager for the Idaho Potato Commission, to serve on the Board of Directors at its 62nd annual conference in Raleigh, North Carolina. Bowen will serve a two-year term on the IFEC Board.

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DON’T TURN THAT CHANNEL… FIND OUT IF THE FARMER FINALLY CATCHES THE  BIG IDAHO® POTATO TRUCK IN THE IDAHO POTATO COMMISSION’S TWO NEW TELEVISION COMMERCIALS!

Oct 22, 2018
DON’T TURN THAT CHANNEL… FIND OUT IF THE FARMER FINALLY CATCHES THE BIG IDAHO® POTATO TRUCK IN THE IDAHO POTATO COMMISSION’S TWO NEW TELEVISION COMMERCIALS!

The Idaho Potato Commission (IPC) kicked off another year of exciting marketing activations by launching one of its two new television commercials during ESPN’s live broadcast of the Boise State University (BSU) versus Oklahoma State University (OSU) football game on Saturday, September 15th. The IPC is a longtime sponsor of BSU and has made it a tradition to debut its new commercial during a nationally televised game. 

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IDAHO POTATO COMMISSION REDESIGNS WEBSITE TO ENHANCE USER EXPERIENCE

Aug 21, 2018
IDAHO POTATO COMMISSION REDESIGNS WEBSITE TO ENHANCE USER EXPERIENCE

Eagle, Idaho, August 21, 2018 – The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature. With over 2 million views in the last 12 months, it's very important to the IPC that consumers have a seamless experience on the IPC site.

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IDAHO POTATO COMMISSION UNVEILS BIG IDAHO® POTATO TRUCK 2.0
Industry Veteran Ross Johnson to Help Boost Idaho® Potato Sales Domestically and Internationally

May 22, 2018
Industry Veteran Ross Johnson to Help Boost Idaho® Potato Sales Domestically and Internationally

EAGLE, Idaho, May 22, 2018 –The Idaho Potato Commission (IPC) is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC International Marketing Director.

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2018 Famous Idaho® Potato Bowl, Breeding Ground for Top NFL Prospects, Will Kick Off on December 21st

May 9, 2018
2018 Famous Idaho® Potato Bowl, Breeding Ground for Top NFL Prospects, Will Kick Off on December 21st

EAGLE, Idaho, May 9, 2018 – The top teams from the Mountain West and Mid-American Conferences will go head to head on Friday, Dec. 21st at the 22nd Annual Famous Idaho® Potato Bowl (FIPB). Kickoff is 2:00 p.m. MST/4:00 p.m. EST on the blue turf at Boise State University’s Albertsons Stadium; it will air live on ESPN.

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Idaho Potato Commission's First Co-Branded Advertising Campaign Supports Charity Partner, RODS

Apr 13, 2018
Idaho Potato Commission's First Co-Branded Advertising Campaign Supports Charity Partner, RODS

Unique Commercial Set to Air During High-Profile Athletic Events

EAGLE, Idaho, April 13, 2018 – The Idaho Potato Commission’s (IPC) first national co-branded television commercial, which originally debuted at the IRONMAN World Championship in Kona, HI, is set to air again this spring. Ten 30-second television spots celebrating the IPC’s 5-year partnership with Racing for Orphans with Down Syndrome (RODS) will air during the iconic Boston Marathon on April 16 and the AMGEN Tour of California in May.

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Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck

Mar 30, 2018
Idaho Potato Commission Trades in Big Idaho® Potato Truck for Big Idaho French Fry Truck

EAGLE, ID, April 1, 2018 - The Idaho Potato Commission (IPC) said goodbye to their famous titanic tuber and hello to the newly unveiled, 40-foot long Idaho French Fry Truck. The sudden change of heart (and potato) came as a surprise to potato lovers around the nation who have followed the Truck's journey since the original tour launch in 2012.

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WYOMING COWBOYS DEFEAT THE CENTRAL MICHIGAN CHIPPEWAS IN THE HIGHLY ANTICIPATED 21st ANNUAL FAMOUS IDAHO® POTATO BOWL

Dec 28, 2017
WYOMING COWBOYS DEFEAT THE CENTRAL MICHIGAN CHIPPEWAS IN THE HIGHLY ANTICIPATED 21st ANNUAL FAMOUS IDAHO® POTATO BOWL

Idaho Potato Commission Signs On As a Presenting Sponsor for Five More Years

Boise, ID, December 28, 2017 – From the moment the Wyoming Cowboys mascot, Cowboy Joe (a young pony with a big spirit) trotted onto the blue field at Albertsons Stadium in Boise, Idaho, it was “game on.” The Wyoming Cowboys, representing the Mountain West Conference, defeated the Central Michigan Chippewas from the Mid-American Conference 37-14 in the country’s premier cold-weather college bowl game with close to two million fans around the country watching it live on ESPN.

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Over and Out ... The Big Idaho® Potato Truck Ends 2017 Tour

Nov 14, 2017
Over and Out ... The Big Idaho® Potato Truck Ends 2017 Tour

2018 Tour Details To Be Announced in January

EAGLE, ID, November 14, 2017 — What started as a one-year tour to celebrate the Idaho Potato Commission's (IPC) 75th anniversary has turned into the biggest (both literally and figuratively) marketing campaign in the IPC's history. Since 2012 the Big Idaho® Potato Truck has been traveling the country's highways and byways promoting America's favorite vegetable. 

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