News from the IPC "Consumer" category
Feb 10, 2020
World's Most Versatile Vegetable, Idaho® Potatoes, Pairs Up with Football's Most Versatile Player, Taysom Hill
Eagle, Idaho, February 10, 2020 -- The famous potato and the famous football player both of whom hail from Idaho, have teamed up to create a four-month long social media campaign that engages fans during the season and beyond.
Feb 6, 2020
America's Got Talent Winner, Ventriloquist and Singer Darci Lynne Chats with Petunia and the Idaho Potato Commission's Spuddy Buddy
Eagle, Idaho, February 6, 2020 -- As the Idaho Potato Commission (IPC) continues to make waves with its unique marketing activations, the latest partnership with Season 12 America’s Got Talent winner Darci Lynne, a 15 year old ventriloquist and singer, promises to be one of the organization’s most popular programs yet. Darci Lynne and her puppet pal Petunia catch up with Spuddy Buddy, the IPC’s loveable mascot in celebration of Potato Lover's Month.
Boise, Idaho, January 14, 2020 -- The Ohio Bobcats defeated the Nevada Wolf Pack (30-21) on January 3, 2020 at the Famous Idaho® Potato Bowl (FIPB) with a most fitting finish -- dousing head coach Frank Solich with french fries. This year marks the first time since 2007 that the Famous Idaho® Potato Bowl was played after Christmas, and it was the first time Nevada (Mountain West Conference) played Ohio (Mid-American Conference). About two million folks around the country watched the game live on ESPN, streamed it, listened to it on ESPN radio or attended the game at Albertsons Stadium in Boise, Idaho.
Idaho Governor, Brad Little Applauds Collaboration
Eagle, Idaho, November 20, 2019 – For the first time, the Idaho Potato Commission (IPC) has collaborated with Chobani, America’s #1 Greek Yogurt brand, to create a festive recipe campaign promoting America’s favorite holiday side dish, mashed Idaho® potatoes made with Chobani®Greek Yogurt.
Nov 7, 2019
Step Aside Turkey Day… The Fourth Thursday in November is Now National Mashed Idaho® Potato Day!
Eagle, Idaho, November 7, 2019 The Idaho Potato Commission (IPC) is thrilled to announce its new favorite day of the year – National Mashed Idaho® Potato Day!
As officially declared by National Day Archives, November 28, 2019 and every fourth Thursday in November thereafter, America’s favorite side holiday dish, will be recognized on National Mashed Idaho® Potato Day.
Oct 23, 2019
One Spud And 72 Cubs: The Big Idaho® Potato Truck Visits Bear World During Its First Harvest Tour
Eagle, Idaho, October 23, 2019 – The Tater Team wrapped up its 2019 Harvest Tour throughout Southeast Idaho with a 'beary' special visit to Bear World in Rexburg, ID. The 4-ton spud was invited to drive through the park after hours and snap a few photos. It seems a few of the 72 curious free-roaming black bears were caught checking out what they hoped would be dinner. (The potato, not the people!)
Celebrate Oktuberfest with an assortment of festive Idaho® potato recipes!
Eagle, Idaho, September 30, 2019 – Changing leaves, chilly weather and cozy meals all mark the arrival of fall and one of the most important times of the year in Idaho - the potato harvest! More than 13 billion pounds of spuds (about one-third of all potatoes grown in the United States), is unearthed in this annual event. And in celebration, the Idaho Potato Commission (IPC) has created a menu of Oktuberfest recipes you can feast on all month long.
Sep 11, 2019
IDAHO FALLS CHUKARS EMBRACE THEIR ROOTS AND THROWBACK TO "IDAHO FALLS RUSSETS" FOR ONE NIGHT
Eagle, Idaho, September 11, 2019 – Long time supporter of the Idaho Falls Chukars, the Idaho Potato Commission (IPC) hit a home run celebrating the 80th anniversary of the Minor League Baseball team. For one night, the club reverted back to its original name, the Idaho Falls Russets, and fans had no doubt they were in the rich corner of Southeast Idaho where nearly one-third of all potatoes in the country are grown.
Sep 5, 2019
FOLLOW THAT SPUD! IDAHO POTATO COMMISSION BRACES FOR A WILD RIDE IN PURSUIT OF THE ELUSIVE BIG IDAHO® POTATO TRUCK IN ITS NEWEST COMMERCIAL
EAGLE, ID, September 5, 2019 – This month, the Idaho Potato Commission (IPC) heads full throttle into another year of exciting marketing activations promoting their heart healthy spuds. The organization kicked off the year with the premier of its newest television commercial, the latest installment in the beloved long-running Big Idaho® Potato Truck series, during the ESPNews live broadcast of Boise State University’s (BSU) football season opener against Florida State on Saturday, August 31.
Eagle, Idaho, September 3, 2019 – Many say potatoes put Idaho on the map. We at the Idaho Potato Commission (IPC) don’t disagree, but like to say potatoes and their dedicated growers put Idaho on the map. Recently, the IPC created a social media campaign,Thank a Farmer, to introduce the women and men who work tirelessly year round and often around the clock to annually produce approximately 13 billion pounds of America’s favorite vegetable, the Idaho® potato.
A recent study revealed that 92 percent of consumers indicate it’s somewhat, or very, important to know where their food comes from.1 Thank a Farmer was created to help bridge that gap.