News from the IPC "Consumer" category

SURVEY SAYS... HEART-HEALTHY IDAHO® POTATOES ARE AMERICA'S FAVORITE VEGETABLE

Feb 11, 2019
SURVEY SAYS... HEART-HEALTHY IDAHO® POTATOES ARE AMERICA'S FAVORITE VEGETABLE

Eagle, Idaho, February 11, 2019 – February is the Idaho Potato Commission’s (IPC) favorite month. Why? It’s American Heart Month and  Potato Lovers Month, making it a great time to celebrate Idaho® potatoes.

In a recent national survey conducted by Kelton Global, consumers were asked to pick their favorite vegetable, and Idaho® potatoes topped the chart! More than a quarter of Americans (26%) -- or nearly 68 million -- say Idaho® potatoes are their favored choice over broccoli (19%), corn (14%) or leafy greens (14%).

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Survey Says... Heart-Healthy Idaho® Potatoes Are America's Favorite Vegetable

Feb 7, 2019
Survey Says... Heart-Healthy Idaho® Potatoes Are America's Favorite Vegetable

Eagle, Idaho, February 7, 2019 – February is the Idaho Potato Commission’s (IPC) favorite month. Why? It’s American Heart Month and Potato Lovers Month, making it a great time to celebrate Idaho® potatoes. 

In a recent national survey conducted by Kelton Research, consumers were asked to pick their favorite vegetable, and Idaho® potatoes topped the chart! More than a quarter of Americans (26%) -- or nearly 68 million -- say Idaho® potatoes are their favored choice over broccoli (19%), corn (14%) or leafy greens (14%).

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Who’s The #1 College Football Bowl Mascot? The Idaho Potato Commission’s One And Only Spuddy Buddy!

Jan 4, 2019
Who’s The #1 College Football Bowl Mascot? The Idaho Potato Commission’s One And Only Spuddy Buddy!

Eagle, Idaho, January 4, 2019 – The competition was fierce, but the Idaho Potato Commission’s (IPC) mascot, Spuddy Buddy was declared the #1 College Football Bowl Mascot by SBNation. Beating out other mascots like the New Mexico Bowl’s Gilden Shirt, the Belk Bowl’s Belkie the Bear and even the Chick-fil-A Cow at the Peach Bowl, the “overexcited, never-blinking humanoid potato” was the hands down winner. Per SBNation, “How could he not be No.1.”

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BYU QUARTERBACK ZACH WILSON THROWS PERFECT GAME DEFEATING THE WESTERN MICHIGAN BRONCOS IN THE FAMOUS IDAHO POTATO BOWL

Dec 27, 2018
BYU QUARTERBACK ZACH WILSON THROWS PERFECT GAME DEFEATING THE WESTERN MICHIGAN BRONCOS IN THE FAMOUS IDAHO POTATO BOWL

Eagle, Idaho, December 27, 2018 – Freshman BYU quarterback Zach Wilson threw a perfect game against the Western Michigan Broncos on the blue turf at Albertsons Stadium during the 22nd annual Famous Idaho® Potato Bowl (FIPB). Wilson completed all 18 passes totaling 317 yards and threw four touchdowns setting a new single-game BYU record for completions. The BYU Cougars defeated the Western Michigan Broncos from the Mid-American Conference 49-18 in the country’s premier cold-weather college bowl game with close to 20,000 folks in the stands and two million fans around the country watching it live on ESPN.

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Jamie Bowen Elected to International Foodservice Editorial Council Board at Annual Conference

Nov 8, 2018
Jamie Bowen Elected to International Foodservice Editorial Council Board at Annual Conference

Boise, Idaho, November 8, 2018 – Members of the International Foodservice Editorial Council (IFEC) recently elected Jamie Bowen, Marketing Manager for the Idaho Potato Commission, to serve on the Board of Directors at its 62nd annual conference in Raleigh, North Carolina. Bowen will serve a two-year term on the IFEC Board.

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DON’T TURN THAT CHANNEL… FIND OUT IF THE FARMER FINALLY CATCHES THE  BIG IDAHO® POTATO TRUCK IN THE IDAHO POTATO COMMISSION’S TWO NEW TELEVISION COMMERCIALS!

Oct 22, 2018
DON’T TURN THAT CHANNEL… FIND OUT IF THE FARMER FINALLY CATCHES THE BIG IDAHO® POTATO TRUCK IN THE IDAHO POTATO COMMISSION’S TWO NEW TELEVISION COMMERCIALS!

The Idaho Potato Commission (IPC) kicked off another year of exciting marketing activations by launching one of its two new television commercials during ESPN’s live broadcast of the Boise State University (BSU) versus Oklahoma State University (OSU) football game on Saturday, September 15th. The IPC is a longtime sponsor of BSU and has made it a tradition to debut its new commercial during a nationally televised game. 

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IDAHO POTATO COMMISSION REDESIGNS WEBSITE TO ENHANCE USER EXPERIENCE

Aug 21, 2018
IDAHO POTATO COMMISSION REDESIGNS WEBSITE TO ENHANCE USER EXPERIENCE

Eagle, Idaho, August 21, 2018 – The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature. With over 2 million views in the last 12 months, it's very important to the IPC that consumers have a seamless experience on the IPC site.

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IDAHO POTATO COMMISSION UNVEILS BIG IDAHO® POTATO TRUCK 2.0
Industry Veteran Ross Johnson to Help Boost Idaho® Potato Sales Domestically and Internationally

May 22, 2018
Industry Veteran Ross Johnson to Help Boost Idaho® Potato Sales Domestically and Internationally

EAGLE, Idaho, May 22, 2018 –The Idaho Potato Commission (IPC) is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC International Marketing Director.

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2018 Famous Idaho® Potato Bowl, Breeding Ground for Top NFL Prospects, Will Kick Off on December 21st

May 9, 2018
2018 Famous Idaho® Potato Bowl, Breeding Ground for Top NFL Prospects, Will Kick Off on December 21st

EAGLE, Idaho, May 9, 2018 – The top teams from the Mountain West and Mid-American Conferences will go head to head on Friday, Dec. 21st at the 22nd Annual Famous Idaho® Potato Bowl (FIPB). Kickoff is 2:00 p.m. MST/4:00 p.m. EST on the blue turf at Boise State University’s Albertsons Stadium; it will air live on ESPN.

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