News from the IPC "Consumer" category

Idaho Potato Commission’s Social Media Initiatives Score Big with Consumers

May 13, 2013
Idaho Potato Commission’s Social Media Initiatives Score Big with Consumers

Social media is hotter than ever and the Idaho Potato Commission (IPC) is incorporating these unique direct-to-consumer communication vehicles into most all of its marketing campaigns. From Facebook to Twitter to Instagram to Pinterest, to developing strong relationships with bloggers, the IPC has been able to significantly increase the Famous Idaho® Potato brand’s presence on the Internet while reinforcing its image as a quality, premium product.
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Support Celiac Awareness Month with New Gluten-Free Recipes from the Idaho Potato Commission

May 2, 2013
Support Celiac Awareness Month with New Gluten-Free Recipes from the Idaho Potato Commission

In recognition of National Celiac Awareness Month in May, the Idaho Potato Commission (IPC) has partnered with blogger Amie Valpone of “The Healthy Apple” to create 5 new gluten-free recipes that feature America’s favorite vegetable.
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“Idaho® Potato Crab Cakes” Win Grand Prize in the Idaho Potato Commission’s Heart Smart Recipe Contest

Apr 24, 2013
“Idaho® Potato Crab Cakes” Win Grand Prize in the Idaho Potato Commission’s Heart Smart Recipe Contest

The votes are in for the Heart Smart Idaho® Potato Recipe Contest, launched by the Idaho Potato Commission (IPC) with Denise Austin and the Mr. Food Test Kitchen. Congratulations to Berti Bonney, who won the $2,500 grand prize for her delicious recipe, Idaho® Potato Crab Cakes. Watch the video with fitness expert Denise Austin announcing the results and get the recipe here: http://www.mrfood.com/Shellfish/Idaho-Potato-Crab-Cakes.
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The Great Big Idaho® Potato Truck Embarks on its Second Cross-Country Tour

Apr 8, 2013
The Great Big Idaho® Potato Truck Embarks on its Second Cross-Country Tour

Back by popular demand, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey with support and good wishes from Governor C. L. “Butch” Otter and hundreds of Emmett, Idaho residents.

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Idaho Potato Commission Fuels RODS Racing

Feb 28, 2013
Idaho Potato Commission Fuels RODS Racing

The Idaho Potato Commission (IPC) announced today that it is the Presenting Sponsor of RODS Racing 2013. RODS Racing is comprised of 40 superior athletes who will collectively compete in more than 224 marathons, triathlons and other events this year, raising money to find homes in the United States for orphaned children with Down syndrome who live in other parts of the world. The IPC has donated $50,000, which will cover the adoption costs of two orphans.

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Idaho Potato Commission Launches Heart Smart Recipe Contest with Denise Austin and the Mr. Food Test Kitchen

Feb 11, 2013
Idaho Potato Commission Launches Heart Smart Recipe Contest with Denise Austin and the Mr. Food Test Kitchen

In celebration of American Heart Month, the Idaho Potato Commission (IPC) launched the Heart Smart Recipe Contest with fitness guru Denise Austin and the popular Mr. Food Test Kitchen. Consumers are encouraged to submit their favorite quick and easy Idaho® potato recipe that not only tastes great but is healthy too!
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Idaho’s First Lady, Mrs. Lori Otter, and the Idaho Potato Commission Launch Educational Program for Elementary School Children

Jan 8, 2013
Idaho’s First Lady, Mrs. Lori Otter, and the Idaho Potato Commission Launch Educational Program for Elementary School Children

As the Idaho Potato Commission’s (IPC) 75th Anniversary year comes to a close, the IPC has partnered with Idaho’s First Lady, Lori Otter, to launch “Smashed Spuddy Buddy,” an educational and interactive program designed to help teach kids about the nutritional benefits of Idaho® potatoes. For a limited time parents will have an opportunity to win one of 75 $100 U.S. Savings Bonds.
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Free “Game Day Recipe” E-Cookbook from Mr. Food’s Test Kitchen 
Features Famous Idaho® Potato Football Fare

Dec 14, 2012
Free “Game Day Recipe” E-Cookbook from Mr. Food’s Test Kitchen 
Features Famous Idaho® Potato Football Fare

This football season, Mr. Food’s Test Kitchen and the Idaho Potato Commission (IPC) have teamed up to create a free, downloadable “Game Day Recipe” eCookbook featuring 30 crowd-pleasing recipes. Whether a seasoned player or a rookie in the kitchen, these mouthwatering munchies are sure to be a “touchdown” at any tailgating or home-gating event! Download the free e-cookbook here. 

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Idaho Potato Commission Kicks Off the Second Annual Famous Idaho® Potato Bowl with Widespread Industry Support

Dec 14, 2012
Idaho Potato Commission Kicks Off the Second Annual Famous Idaho® Potato Bowl with Widespread Industry Support

The Utah State University Aggies have earned a second chance to bring home the Famous Idaho® Potato Bowl trophy. On Saturday, December 15th, the Aggies will take on the University of Toledo Rockets on the blue turf of Bronco Stadium in Boise, Idaho. The Idaho Potato Commission (IPC) is the sponsor of this cold-weather showdown, which has a history of dramatic finishes.

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’Tis the Season for Idaho® Potatoes: New Holiday How-To Videos and Recipes Featured on IdahoPotato.com

Nov 30, 2012
’Tis the Season for Idaho® Potatoes: New Holiday How-To Videos and Recipes Featured on IdahoPotato.com

It’s no secret that some of the most popular dishes this time of year are the ones made with famous Idaho® potatoes. To help ease meal preparation and alleviate stress, the Idaho Potato Commission (IPC) has called in a few of the pros and gathered its favorite holiday recipes to create a comprehensive resource center that every aspiring home chef must visit.
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