News from the IPC "Consumer" category

EAGLE, Idaho, November 6, 2014 — In Idaho, the centerpiece of our holiday meal is always...you guessed it...the potato. And, it's not uncommon to find several different dishes featuring the versatile vegetable at a Thanksgiving feast or New Year's Day brunch. This holiday season, go to www.idahopotato.com

Prestigious annual award honors select group of young achievers EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine. “I was very excited when I found out that I had won the award – it was

One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

For the past two years, the Idaho Potato Commission’s (IPC) national television commercial has featured the Great Big Idaho® Potato Truck and a perplexed potato farmer who can’t seem to keep tabs on it and its fun-loving Tater Team. The IPC recently launched its new national television commercial, which again features the now famous farmer searching for his Truck. But this year his search soars to news heights with the help of a fellow farmer.

Not many think of stocking up on potatoes for Halloween, but this year the Idaho Potato Commission (IPC) is offering seven new reasons to make sure spuds are at the top of the grocery list.

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho Potato Truck nominated the Florida Department of Citrus, Washington Apples and Georgia Peaches to accept the ALS Ice Bucket Challenge. The energetic Tater Team that travels with the Great Big Idaho Potato Truck initiated the challenge on Facebook with a video of them drenching the Great Big Idaho Potato Truck.

During peak picnic season make sure your spread is complete with the perfect potato salad. With more than 100 potato salads in its rich recipe database, as well as tips from the experts and how-to videos, the Idaho Potato Commission’s (IPC) website is your top resource for this popular summer side dish.

The fans voted and the results are in! The winner of the Idaho Potato Commission’s (IPC) first-ever Virtual Side Dish Challenge is Rachael Hutchings of the popular food blog, La Fuji Mama. As a resident of Lehi, Utah, Hutchings and her winning recipe for Coconut Lime Idaho® Potatoes Anna earned a $5,000 donation for her local Meals On Wheels program of the Mountainland Association of Governments in Orem.

The head-turning, jaw-dropping Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart! The five-month long, 2014 Big Idaho® Potato Truck Tour kicked off in Boise, Idaho with waves, cheers, and hugs from the students of Riverside Elementary School and salutes from soldiers at the Air Force Base in Mountain Home.

One of the most popular vegetables in the produce aisle is easier than ever to enjoy, especially when you can spend less time in the kitchen and more time with your family and friends. Our unique tip is perfect for potato salad season. Watch the Dawn Wells potato peeling video on YouTube and idahopotato.com.