News from the IPC "Consumer" category

The Idaho Potato Commission (IPC) teamed up with six popular bloggers from across the country to each create a tantalizing new Idaho® potato recipe to vie for votes in the Virtual Side Dish Challenge. The blogger whose recipe receives the most votes will earn her local Meals On Wheels chapter a $5,000 donation from the IPC made in the blogger’s name.

The Idaho Potato Commission (IPC) comes to the rescue! As part of its Russet Recipe Rescue competition, IPC selected the recipes in the greatest need of a rescue and remade them to trim calories and fat and gain nutrition while maintaining their delicious flavor.

As the saying goes “we grow ‘em big in Idaho” and that’s no joke. On New Year’s Eve, the Idaho Potato Commission (IPC) was a sponsor of the inaugural New Year’s Eve Idaho® Potato Drop in downtown Boise, ID. The Great Big Idaho® Potato Truck, Spuddy Buddy and 40,000 revelers rang in 2014 as a 17-foot long glowing potato was lowered from a crane into the crowd as the countdown to midnight began.

The San Diego State Aztecs went up against the Buffalo Bulls to bring home the Famous Idaho® Potato Bowl ”bowl” on Saturday, December 21 in a cold-weather showdown on the blue turf in Boise, Idaho. With attendance topping 28,000, the game, now owned by ESPN, was telecast live during prime viewing time and enjoyed by more than two million fans.

The Idaho Potato Commission (IPC) is celebrating the holiday season in style with help from some of the country’s most beloved food bloggers – home chefs who are creating inspirational new menu ideas using Idaho® potatoes! Consumers will be able to view instructional step-by-step recipe demo videos from blogger/home chefs Nicole Presley of Presley’s Pantry, Sara O’Donnell of Average Betty, as well as La Fuji Mama, Geez Louise and more on idahopotato.com and the IPC’s YouTube channel.

It was a milestone year for RODS Racing and their biggest sponsor, the Idaho Potato Commission (IPC). With a generous $50,000 donation from the IPC, RODS Racing was able to double the size of its team to more than 100 athletes who have each pledged to raise $1,000 to help find homes in the United States for orphaned children with Down syndrome.

Just in time for the holidays, the Idaho Potato Commission (IPC) launched Russet Recipe Rescue, an opportunity for consumers to lighten up of their favorite Idaho® potato recipes and win supermarket gift cards and fresh Idaho® potatoes.

The Idaho Potato Commission (IPC) steps up its game this fall with the signing of broadcast journalist and Idaho resident Heather Cox, who is best known for her sideline reporting at college football games nationwide. Heather will add Idaho® potatoes to her line up of news coverage throughout the college football season, producing a total of ten :40 videos that announce breaking news and consumer promotions from the IPC.

The Idaho Potato Commission’s (IPC) recipe photo contest has already received dozens of entries from cooking and photography enthusiasts vying to win $500 cash prizes. Participants are invited to visit http://recipes.idahopotato.com/enter-our-recipe-photo-contest/ to enter for at least one of ten opportunities to win. Submissions will be accepted until August 29 and winners announced the week of September 2.

This month the Idaho Potato Commission (IPC) will launch the Big Idaho® Potato Truck #iTuber sweepstakes, offering fans of Idaho® potatoes four chances to win an Apple iPad. Participating fans can enter to win on Twitter, Instagram and Facebook by tagging #iTuber and answering a deliciously simple question: What’s your favorite way to eat Idaho® potatoes?