News from the IPC "Consumer" category

February is National Heart Month, and a reminder to everyone to take care of their hearts. Fresh Idaho® potatoes, certified by the American Heart Association as a heart-healthy food, naturally contain many of the nutrients your heart needs to be strong.

It was noisy in Boise for the Second Annual New Year’s Eve Idaho® Potato Drop. Seconds before the stroke of midnight, a 17-foot long spud was lowered by crane in the downtown area to ring in 2015. Tens of thousands attended this family-friendly event including the Idaho Potato Commission’s (IPC) Big Idaho® Potato Truck and lovable mascot, Spuddy Buddy.

The Air Force Academy (Mountain West Conference) went head-to-head with Western Michigan University (Mid-American Conference) on Saturday, December 20th in the Famous Idaho® Potato Bowl on the blue turf in Albertson’s Stadium in Boise, Idaho. The game aired live on ESPN and ESPN Radio during prime viewing time and was seen by millions of fans.

The Air Force Academy (Mountain West Conference) will go head-to-head with Western Michigan University (Mid-American Conference) on Saturday, December 20th in the Famous Idaho® Potato Bowl. The cold-weather showdown will take place on the blue turf in Albertsons' Stadium in Boise, Idaho.

EAGLE, Idaho, November 6, 2014 — In Idaho, the centerpiece of our holiday meal is always...you guessed it...the potato. And, it's not uncommon to find several different dishes featuring the versatile vegetable at a Thanksgiving feast or New Year's Day brunch. This holiday season, go to www.idahopotato.com

Prestigious annual award honors select group of young achievers EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine. “I was very excited when I found out that I had won the award – it was

One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

For the past two years, the Idaho Potato Commission’s (IPC) national television commercial has featured the Great Big Idaho® Potato Truck and a perplexed potato farmer who can’t seem to keep tabs on it and its fun-loving Tater Team. The IPC recently launched its new national television commercial, which again features the now famous farmer searching for his Truck. But this year his search soars to news heights with the help of a fellow farmer.

Not many think of stocking up on potatoes for Halloween, but this year the Idaho Potato Commission (IPC) is offering seven new reasons to make sure spuds are at the top of the grocery list.

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho Potato Truck nominated the Florida Department of Citrus, Washington Apples and Georgia Peaches to accept the ALS Ice Bucket Challenge. The energetic Tater Team that travels with the Great Big Idaho Potato Truck initiated the challenge on Facebook with a video of them drenching the Great Big Idaho Potato Truck.