News from the IPC "Consumer" category

Eagle, Idaho, December 6, 2021 -- ‘Tis the season to win...especially Idaho^® potato swag! The Idaho Potato Commission (IPC) is giving away over $30,000 in cash and prizes in its first ever Ida-Ho-Ho-Ho Scratch-Stakes. Simply scratch your electronic game piece to find out if you’re an instant winner. If you’re not, you’ll be entered to win the grand prize, $1,000.

Eagle, Idaho, November 23, 2021 -- From kids to cooks, the Idaho Potato Commission’s (IPC) online store has unique and fun potato swag for all your friends and family. For 24 hours beginning 12:01 am MT Sunday, November 28th every item in the store is 25% off, while supplies last.

Pursue More than 150 mashed potato recipes like Roasted Garlic Ranch Mashed Idaho® Potatoes 

Eagle, Idaho, November 12, 2021 -- This holiday season make sure you have plenty of potatoes in the pantry because we all know holiday meals aren’t complete without a piping hot bowl of mashed potatoes. Whether you prefer to prepare a traditional family favorite or add a twist to your mashers, the Idaho Potato Commission (IPC) is your one stop resource for the upcoming holidays. 

Eagle, Idaho, November 5, 2021 -- During the Idaho Potato Commission’s (IPC) November meeting, Mark Duncanson, the Director of Raw Material procurement at Basic American Foods, was sworn in to represent the processor sector of the industry. Brett Jensen of Brett Jensen Farms and Bryan Wada of Wada Farms were appointed Chairman and Vice Chairman, respectively. 

Eagle, Idaho, October 26, 2021 -- Now there are even more reasons to visit the Idaho Potato Commission’s (IPC) popular website. Already the “go to” resource for all things potato-related, the website’s fresh new look, new campaigns and enhanced recipe categorization by diet are optimized by advanced SEO measures to ensure the website is always meeting its visitors’ needs. 

Each year the IPC website demonstrates significant organic growth. This year there were 1,500,879 visitors representing a 16% increase in traffic in 12 months and a 43% increase overall for two years. More importantly, visitors to the website are staying for close to two minutes. Per the Crazy Egg*, a website optimization company, 15 seconds is the average time spent on a website. And, while on the website folks are surfing. A total of 2,474,375 pages were recorded this year and new users increased by 12.34%.

Eagle, Idaho, May 17, 2021 -- May marks Celiac Awareness Month, and the Idaho Potato Commission’s (IPC) rich database of gluten-free recipes is an ideal resource for those who are gluten intolerant/sensitive or trying to limit the amount of gluten they consume. Versatile Idaho^® potatoes are naturally gluten-free and are loaded with important vitamins and minerals. 

Boise, Idaho, December 23, 2020 -- The Famous Idaho^® Potato Bowl (FIPB) has become one of the most anticipated college football games of the season. From helping to launch the careers of NFL great like Josh Allen and BYU’s Zack Wilson who threw 18 for 18 in 2018 beginning his historic rise as a must watch quarterback, to the French Fry bath tradition that has been recognized by Yahoo! Sports “as one of the best traditions in all of sports,” the FIPB is exciting, unpredictable and entertaining.

Eagle, Idaho, December 18, 2020 -- Some studies indicate that Americans gain up to five pounds during the holidays. That’s a lot of egg nog and cookies and probably not enough fruits and veggies! To help you maintain a healthy balance, the Idaho Potato Commission (IPC) compared the nutritional value of seasonal favorites like Idaho^® potatoes, butternut squash, Brussels sprouts, spinach and green beans. By loading up on these nutrient-dense foods you’ll be able to stave off the holiday weight and even more importantly, reach your recommended daily value of vitamins and minerals.

Eagle, Idaho, December 1, 2020 – Mark Daniels, a produce veteran with 35 years of industry experience, has joined the Idaho Potato Commission as Retail Promotion Director-Southeast.

Based in the Savannah, Georgia area, Daniels will provide category management, promotions and other marketing support tools to help category managers and buyers in the Southeast boost profitability in the rapidly evolving marketplace. He replaces Bill Savilonis, who has moved on after 28 years with IPC.

Eagle, Idaho, November 23, 2020 -- Some behold the turkey as the Thanksgiving dinner centerpiece; in Idaho it’s the potato of course! This year, with smaller, socially distanced holiday gatherings, we recommend adding a new dish to your Thanksgiving spread, Small Batch Individual Muffin-Tin Potato Gratins. Idaho® potatoes recently partnered with the popular foodie website, The FeedFeed to create this uniquely delicious recipe. Simple yet sophisticated, this indulgent gratin is made with Idaho® potatoes, butter, heavy cream, cheddar and parmesan cheeses, sour cream and spices. Thinly sliced potatoes are coated in a mixture of butter, cheeses and sour cream then stacked into muffin pan cups, creating individual servings.