Latest News from the IPC
Eagle, Idaho, September 3, 2019 – Many say potatoes put Idaho on the map. We at the Idaho Potato Commission (IPC) don’t disagree, but like to say potatoes and their dedicated growers put Idaho on the map. Recently, the IPC created a social media campaign,Thank a Farmer, to introduce the women and men who work tirelessly year round and often around the clock to annually produce approximately 13 billion pounds of America’s favorite vegetable, the Idaho® potato.
A recent study revealed that 92 percent of consumers indicate it’s somewhat, or very, important to know where their food comes from.1 Thank a Farmer was created to help bridge that gap.
Eagle, Idaho, August 13, 2019 – From ABC-TV’s popular morning show, Live with Kelly and Ryan to People magazine to USA Today, the Big Idaho® Potato Hotel made international news within hours of its launch on Earth Day.
Eight years ago, the 6-ton potato created by the Idaho Potato Commission (IPC), made headlines when it rolled out of Boise on a flat-bed trailer with a mission to promote Idaho’s most famous agricultural commodity, the Idaho® potato. After logging more than 200,000 miles on America’s highways and byways, it was time to retire the famous spud. A member of the Tater team that traveled with the Big Idaho® Potato Truck for two years, Kristie Wolfe, ingeniously transformed the sturdy tuber into a cozy Airbnb. It’s now permanently planted on an expansive field in South Boise with breathtaking views of the Owyhee Mountains.
Aug 1, 2019
TRAILBLAZING WOMEN OF THE IDAHO® POTATO BRAND
Eagle, Idaho, August 1, 2019 – For eight years, the Big Idaho® Potato Truck, a 4-ton spud on wheels, has been turning heads and stopping folks in their tracks everywhere it goes. This summer, there’s another reason why people are taking a second look at the oversized vegetable. The Tater Team, the trio that travels with the Truck promoting famous Idaho® potatoes, is all women, including the driver. According to CNBC, only 6 percent of all truck drivers are female. So if you think a giant spud is a rare sighting, so is a female truck driver.
EAGLE, ID, July 31, 2019 – Two category leaders are spicing up both side dishes and produce sales with a new retail promotion for the 2019 holiday season. The Idaho Potato Commission and Litehouse®, Inc. are partnering on freestanding display units with coupon pads for the “Mix, Mash & Be Merry” promotion running from Nov. 1 through Dec. 31. The coupon offers shoppers $1 off any Litehouse® freeze-dried herb with the purchase of a 5-pound bag of Idaho® potatoes. The shipper, billed as a holiday sides destination, features two cases each of four Litehouse®herb products: chives, garlic, parsley, and poultry herb blend.
May 22, 2019
Island Time: Retailers Make a Splash in 28th Annual Idaho® Potato Lover’s Display Contest Sweepstakes Winner Awarded Hawaiian Resort Getaway for Two
EAGLE, ID, May 22, 2019 – A sea of showstopping displays from coast to coast made for some tough judging in the 2019 Idaho® Potato Lover’s Retail Display Contest, which gave out more than $150,000 in cash and prizes.
Eagle, Idaho, April 26, 2019 – Produce veteran Mike Krage is the newest retail superhero at the Idaho Potato Commission (IPC), bringing more than 30 years of retail and wholesale produce industry experience.
As the new Retail Promotion Director-Northeast/Midwest, Mighty Mike Krage replaces Dynamite Dave Rhodes, who is returning to his retail roots as Director of Produce and Floral for Fresh Encounter, a 59-store chain in Indiana and Ohio.
Apr 22, 2019
EARTH DAY: THE IDAHO POTATO COMMISSION RECYCLES 6-TON POTATO INTO THE BIG IDAHO® POTATO HOTEL
Big Idaho® Potato Truck Kicks Off 2019 National Tour
Eagle, Idaho, April 22, 2019 – How do you dispose of a 6-ton spud made of steel, plaster and concrete? You don’t. You recycle it and turn it into the Big Idaho® Potato Hotel, the only potato hotel in the world! The 28-foot long, 12-foot wide and 11.5-foot tall potato is firmly planted in an expansive field in South Boise with breathtaking views of the Owyhee Mountains. Today the Idaho Potato Commission (IPC) announced the opening of this unique retreat.
Eagle, Idaho, February 7, 2019 – February is the Idaho Potato Commission’s (IPC) favorite month. Why? It’s American Heart Month and Potato Lovers Month, making it a great time to celebrate Idaho® potatoes.
In a recent national survey conducted by Kelton Research, consumers were asked to pick their favorite vegetable, and Idaho® potatoes topped the chart! More than a quarter of Americans (26%) -- or nearly 68 million -- say Idaho® potatoes are their favored choice over broccoli (19%), corn (14%) or leafy greens (14%).
Boise, ID (February 1, 2019)—February is Idaho® Potato Lover’s Month! For many foodservice customers a side (or base or topping) of fries is a comforting treat that defines a meal. However, according to the Idaho Potato Commission (IPC), they should be aware that potatoes bring much more to the plate, notably an impressive nutritional profile.
Jan 31, 2019
And…It’s A Wrap! After Nine Months On The Road The 2018 Big Idaho® Potato Truck Tour Has Officially Ended
Eagle, Idaho, January 31, 2019 –When the Big Idaho® Potato dropped at midnight in front of the Capitol Building on New Year’s Eve, the Big Idaho® Potato Truck, which was front and center for the “spudtacular” show, officially ended its 2018 tour. And what a year it was! The Truck…