Latest News from the IPC

Eagle, Idaho, October 26, 2021 -- Now there are even more reasons to visit the Idaho Potato Commission’s (IPC) popular website. Already the “go to” resource for all things potato-related, the website’s fresh new look, new campaigns and enhanced recipe categorization by diet are optimized by advanced SEO measures to ensure the website is always meeting its visitors’ needs. 

Each year the IPC website demonstrates significant organic growth. This year there were 1,500,879 visitors representing a 16% increase in traffic in 12 months and a 43% increase overall for two years. More importantly, visitors to the website are staying for close to two minutes. Per the Crazy Egg*, a website optimization company, 15 seconds is the average time spent on a website. And, while on the website folks are surfing. A total of 2,474,375 pages were recorded this year and new users increased by 12.34%.