Latest News from the IPC

EAGLE, ID, January 12, 2006 - Accent lighting is becoming increasingly popular in the supermarket. Carefully aimed bulbs can enhance avocadoes' green waxy shine, boost bananas' sunny colors and make radishes, grapes and blueberries look positively mouth watering.

ATLANTA, GA, November 7, 2005 - As part of its ongoing effort to set the record straight about carbs, the Idaho Potato Commission (IPC) jumped at the chance to have its national fitness spokesperson, Denise Austin, in Atlanta for this year's PMA show. The IPC was particularly excited about including Austin in the weekend activities as the meeting coincides with the roll-out of Austin's new book Eat Carbs, Lose Weight.

Sunday, November 6, 2005, Atlanta, GA - National fitness expert Denise Austin signed copies of her new book for guests attending a private Idaho Potato reception. The event was held during the PMA Fresh Summit International Convention and Exposition this week in Atlanta.

Sunday, November 6, 2005, Atlanta, GA - Denise Austin and Idaho Potato fans lined up for a chance to meet America's Favorite fitness expert on Sunday, November 6th, 2005, during PMA's fresh summit international convention and exposition.

WASHINGTON, D.C., October 30, 2005 - When the Idaho Potato Commission (IPC) announced its decision to help sponsor the 30th Annual Marine Corps Marathon (MCM) as part of its annual harvest celebration program, little did it know that one of its own would go the next step (literally, mile after mile) and actually run it! This is exactly what Patrick Kole, the IPC's VP of Legal and Government Affairs did, in X hours and XX minutes - an especially noteworthy feat considering this was the first marathon he has ever participated in.

EAGLE, ID, October 10, 2005 – America’s favorite potato has launched a national recipe contest searching for home chefs’ favorite holiday potato recipes.

EAGLE, ID, August 2, 2005 – Against the backdrop of the bankruptcy-court protection sought by Atkins Nutritionals Inc., the Idaho Potato Commission (IPC) reiterates its position that complex carbohydrates play a critical role in a healthy lifestyle.

BOISE, ID, Feb. 11, 2005 - The familiar phrase "you'd look good even in a potato sack" originated from a stunt pulled off by 20th Century Fox in 1952: Marilyn Monroe was under contract with the movie studio then and the studio wanted to showcase Monroe's beauty and prove that she didn't need to be dressed in gowns, furs and jewels to look good. The resulting photos – a series of shots of the beautiful 26 year old posing in heels and an Idaho Potato sack – are probably one of the most enduring photo sequences of the famous blonde.