Latest News from the IPC

May 28, 2004

The Idaho Potato Commission Backgrounder

For close to 70 years, the Idaho Potato Commission (IPC) has been the national authority on the world’s best-loved potato: the Idaho Potato. The IPC consists of nine members - respected individuals who work within the industry – representing growers, shippers and processors. These individuals are nominated by their peers from the Idaho Potato industry and then a finalist is selected to serve by the Idaho state governor. Supporting the members is a full staff based in the IPC headquarters in Boise, ID.
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Apr 20, 2004

Denise Austin Shares Her Wisdom Weekly on www.idahopotato.com & Calls on Americans to Return the Favor!

BOISE, ID, April 20, 2004 - Starting May 1st, Americans can log onto www.idahopotato.com to pick up healthy lifestyle tips from fitness icon and Idaho Potato spokesperson Denise Austin, AND enter a national contest seeking America's own best fitness and nutrition tips.
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Feb 1, 2004

Attention Retailers: There's Still Time to Exercise Your Creativity and (Potentially) Win Big Bucks!

EAGLE, ID, FEBRUARY - With the buzz about the Idaho Potato Commission's (IPC) 14th Annual Potato Lover's Month Retail Display Contest - including matching prizes for category managers, an Ad Manager Overlay Program and more than $150,000 in cash and prizes - chances are, you've already jumped on board with an innovative entry. But, if you somehow missed the boat, there's still time to tune in and get a new 5-inch portable TV, free just for entering the contest.
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Jan 1, 2004

How to Eat "Well" in a Restaurant (without Feeling Guilty in the Morning)

Eating out is fun. But as a dedicated "Foodie", you eat out one or several times a week and the fun part needs to be balanced with good sense. Find a way to eat what you like, without going overboard. It will help if you decide ahead of time what you plan to order. Better yet, use the Internet to get the restaurant menu in advance and pre-order what you want - this helps you stick to your gameplan.
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Jan 1, 2004

The 2004 Idaho Potato Harvest

The 2004 harvest has been excellent. The weather this year provided ideal growing conditions (versus last year's drought conditions). Ample rain and favorable growing temperatures in Idaho have created uniformly large and smooth potatoes with consistent shape.
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Jan 1, 2004

Start your Day with Delicious Nutritious Meals without Sacrificing Taste or "Comfort"

Potatoes have long been lauded as America's favorite comfort food. Fortunately for potato lovers and health-conscious people, they also happen to be one of the best sources of complex carbohydrates and thus function as a great energy food.
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Jan 1, 2004

Top Fitness & Nutrition Tips from Fitness Expert Denise Austin & Renowned Nutritionist Riska Platt

Make a Plan * Call a family meeting and have a frank discussion about your family's physical fitness health * Ask family members for suggestions on how the whole family can shape up individually and together * Prepare a plan of action and display it in high traffic areas. We keep ours on the refrigerator * Plan should include fitness "log" that will allow individuals to note dates, activities, length of exercise, who exercised with whom and feelings about the exercise
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Jan 1, 2004

America's Favorite Potato Hooks Up With America's Favorite Fitness Icon to Spread the News: Our Bodies Need Complex Carbs to Fuel Muscles

BOISE, ID, January 2004 - The Idaho Potato Commission announces the beginning of a new era in "marketing" potatoes: a national campaign devoted to educating Americans about the importance of complex carbohydrates (like those found in Idaho Potatoes) and the critical role they play in fueling working muscles. A key component of the campaign is a national deal with Denise Austin, widely regarded as America's most popular exercise guru and host of her daily Lifetime Network program.
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Nov 30, -0001

IDAHO POTATO COMMISSION OFFERS CULINARY TIPS FOR MAKING

Eagle ID (November 2016)—When time is short in a hectic kitchen, the Idaho Potato Commission (IPC) has created a basic and resource for chefs and culinary students that need experienced guidance for producing perfect mashed potatoes and crisp French fries from frozen potatoes.

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Nov 30, -0001

The Idaho Potato Commission Revamps Popular Website

Eagle, Idaho, October 26, 2021 -- Now there are even more reasons to visit the Idaho Potato Commission’s (IPC) popular website. Already the “go to” resource for all things potato-related, the website’s fresh new look, new campaigns and enhanced recipe categorization by diet are optimized by advanced SEO measures to ensure the website is always meeting its visitors’ needs. 

Each year the IPC website demonstrates significant organic growth. This year there were 1,500,879 visitors representing a 16% increase in traffic in 12 months and a 43% increase overall for two years. More importantly, visitors to the website are staying for close to two minutes. Per the Crazy Egg*, a website optimization company, 15 seconds is the average time spent on a website. And, while on the website folks are surfing. A total of 2,474,375 pages were recorded this year and new users increased by 12.34%.

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News Categories

Media Inquiries

 

Consumer/Retail

Sue Kennedy
Evans, Hardy & Young
(302) 547-3625
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Foodservice

Susan Hughes
Foodservice Consultant
415-819-6531
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The Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.

Contact 661 South Rivershore Lane
Suite 230
EAGLE, ID 83616
Phone: 208-334-2350
Fax: 208-334-2274
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