Latest News from the IPC
Operational Changes in Foodservice Open New Opportunities for Idaho® Potato Profitability
Eagle, ID (June 30, 2020)—For foodservice operators coping with the shifting realities of food preparation and service, the Idaho Potato Commission (IPC) extends a helping hand as a resource for these changing times. Recognizing the challenges facing operators in a “new normal” of simplified menus, comfort foods, uncertain supplies, meal kits, expanded hours and take-out, the IPC has created the Idaho® Potatoes=Great for Delivery and Take-Out web page focused on the practical and profitable benefits of Idaho® Potatoes for take-out and delivery, including:
Jun 12, 2020
Second to None: Idaho® Potato Lover’s Display Contest Winners Reap Rewards of Top-Notch Secondary Displays
EAGLE, ID, June 12, 2020 – Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho® Potato Lover’s Display Contest.
IPC marketing manager Jamie Bowen says the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho® potatoes, without cannibalizing other potato sales. “Promoting Idaho® potatoes alongside our partner products from Hormel® and Fresh Gourmet® makes for an even stronger presentation to produce shoppers,” says Bowen. “Retailers really went all out this year to grab their customers’ attention and show them how versatile potatoes can be for home cooking.”
Eagle, Idaho, May 14, 2020 -- Who doesn’t love a bowl of homemade macaroni and cheese? This creamy Vegan Mac & Cheese from food blogger Tina Dawson at Love is in my Tummy combines Idaho® russet potatoes, raw cashews and non-dairy milk to create a rich, reduced fat cheeseless sauce while maintaining the texture of “real” cheese. The sauce includes a variety of healthy ingredients like onions, carrots, garlic, nutritional yeast, turmeric and olive oil, giving it a savory Indian-inspired flavor profile.
Apr 28, 2020
Vegan Khachapuri: The Secret is in the Sauce!
Eagle, Idaho, April 28, 2020 -- Looking for a more involved culinary endeavor to take on while following #socialdistancing practices? This tasty and decadent Vegan Khachapuri from food blogger Tina Dawson at Love is in my Tummy is sure to be an instant hit with the whole family. Khachapuri is a traditional cheese bread dish from the country of Georgia. This dairy- and egg-free version uses Idaho® potatoes to create a creamy "cheese" sauce that melts in your mouth. Crispy and warm, an olive oil brushed bread base acts as a vessel, holding the sauce in the middle. This cooking project can become a fun part of a geography lesson while home-schooling, providing an opportunity to teach your kids about a different culture!
Eagle, Idaho, April 16, 2020 -- As COVID-19 peaks, officials are recommending consumers stay indoors as much as possible and try to limit their grocery shopping to once every two weeks. For many products, storage isn’t a problem at all. However, when it comes to perishable foods, like produce and specifically potatoes, it can be a challenge trying to keep fruits and vegetables fresh for weeks.
Eagle, Idaho, March 13, 2020 -- The Big Idaho® Potato Truck tour has been temporarily suspended due to coronavirus concerns.
“The safety and well-being of the Tater Team and the millions of fans we meet during our six month journey are a top priority for us,” explained Frank Muir, President & CEO, Idaho Potato Commission (IPC). “The Big Idaho® Potato Truck will be back on the road as soon as it can. In the meantime, please stay safe everyone.”
While the Tater Team won’t be traveling, they’ll still be active on Facebook, Twitter, and Instagram.
Chefs use iconic potato formats as a springboard for creativity in bar bites and shared plates
Eagle ID (March 9, 2020)—Originally a religious holiday to honor Saint Patrick in the fifth century, St. Patrick’s Day has evolved into a popular holiday for friends to gather after work, making this the highest grossing day of the year for bars and restaurants.1 So there’s no better time to pair up beverages with fries and tots with high-profit trendy toppings than when customers clamor for snacks on St. Patrick’s Day.
Notice is hereby given that on Monday March 23, 2020 nominations for one grower member of the Idaho Potato Commission will be held at 3 Idaho locations.
11:00 a.m. - Burley Inn, 800 N. Overland Ave, Burley, ID 83318
2:00 p.m. - Wingers,3150 Foothills Ave, Mountain Home, ID 83647
4:30 p.m. - Hampton Inn, 5750 E. Franklin Rd, Nampa, ID 83687
Feb 10, 2020
World's Most Versatile Vegetable, Idaho® Potatoes, Pairs Up with Football's Most Versatile Player, Taysom Hill
Eagle, Idaho, February 10, 2020 -- The famous potato and the famous football player both of whom hail from Idaho, have teamed up to create a four-month long social media campaign that engages fans during the season and beyond.
Feb 6, 2020
America's Got Talent Winner, Ventriloquist and Singer Darci Lynne Chats with Petunia and the Idaho Potato Commission's Spuddy Buddy
Eagle, Idaho, February 6, 2020 -- As the Idaho Potato Commission (IPC) continues to make waves with its unique marketing activations, the latest partnership with Season 12 America’s Got Talent winner Darci Lynne, a 15 year old ventriloquist and singer, promises to be one of the organization’s most popular programs yet. Darci Lynne and her puppet pal Petunia catch up with Spuddy Buddy, the IPC’s loveable mascot in celebration of Potato Lover's Month.