Latest News from the IPC
Oct 22, 2018
DON’T TURN THAT CHANNEL… FIND OUT IF THE FARMER FINALLY CATCHES THE BIG IDAHO® POTATO TRUCK IN THE IDAHO POTATO COMMISSION’S TWO NEW TELEVISION COMMERCIALS!
The Idaho Potato Commission (IPC) kicked off another year of exciting marketing activations by launching one of its two new television commercials during ESPN’s live broadcast of the Boise State University (BSU) versus Oklahoma State University (OSU) football game on Saturday, September 15th. The IPC is a longtime sponsor of BSU and has made it a tradition to debut its new commercial during a nationally televised game.
Eagle ID (August 2018)—The Idaho Potato Commission (IPC) has launched its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature. With over 2 million views in the last year, it's very important to the IPC that consumers, foodservice operators and industry have a seamless experience on the IPC site.
Eagle, Idaho, August 21, 2018 – The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature. With over 2 million views in the last 12 months, it's very important to the IPC that consumers have a seamless experience on the IPC site.
May 22, 2018
Industry Veteran Ross Johnson to Help Boost Idaho® Potato Sales Domestically and Internationally
EAGLE, Idaho, May 22, 2018 –The Idaho Potato Commission (IPC) is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC International Marketing Director.
May 15, 2018
Hitting the Heights: Record Number of Entrants Compete for Cash and Prizes in 2018 Idaho® Potato Lover's Month Display Contest
Sky High Sun Valley Resort Vacation Awarded to Sweepstakes Winner
EAGLE, ID, May 15, 2018 – A grand total of 5,266 retail displays nationwide flew the flag for Idaho® potatoes in this year’s Potato Lover’s Month Display Contest—the most entrants ever in the competition’s 27-year history.
May 9, 2018
2018 Famous Idaho® Potato Bowl, Breeding Ground for Top NFL Prospects, Will Kick Off on December 21st
EAGLE, Idaho, May 9, 2018 – The top teams from the Mountain West and Mid-American Conferences will go head to head on Friday, Dec. 21st at the 22nd Annual Famous Idaho® Potato Bowl (FIPB). Kickoff is 2:00 p.m. MST/4:00 p.m. EST on the blue turf at Boise State University’s Albertsons Stadium; it will air live on ESPN.