Latest News from the IPC
Oct 29, 2015
8th Consecutive Marketing Excellence Award From Produce Business Goes To Idaho Potato Commission
EAGLE, Idaho – What happens when a potato sells itself so well that the poor produce supervisor is left overwhelmed by his or her good fortune?
That’s the cheeky scenario behind the Idaho Potato Commission’s (IPC) 2014-2015 “Too Successful” integrated retail trade marketing campaign, winner of the IPC’s eighth consecutive Produce Business Marketing Excellence Award. Each colorful ad depicts a produce director, category manager or vice president agonizing over the unexpected “pitfalls” of stocking incredibly popular Idaho® potatoes, from stressful decisions about how to spend all that bonus money to a suddenly overcrowded trophy case.
Oct 8, 2015
SPIRIT OF THE SEASON: IDAHO POTATO COMMISSION'S 2015 HOLIDAY PROMOTION HELPS FEED FAMILIES IN NEED
"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Potatoes to Food Banks Nationwide
EAGLE, Idaho, October 8, 2015 – Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief.
Dan Nakamura and Lynn Wilcox Reappointed for Second Three-year Term
EAGLE, Idaho, September 29, 2015 – The Idaho Potato Commission (IPC) announced the recent appointment of James Hoff as a new Commissioner who will a serve three-year term. James Hoff of Hoff Farms in Idaho Falls will be formally sworn in at the IPC’s October meeting. Dan Nakamura and Lynn Wilcox, who have already served one term, will be sworn in for second three-year terms. The Commissioners were nominated by industry peers and selected by Governor C.L. “Butch” Otter.
EAGLE, Idaho, August 24, 2015 – The Idaho Potato Commission (IPC) recently updated its website to make it easier than ever for consumers to spend quality time online with Idaho® potatoes. Two of the most exciting changes include an improved experience on mobile devices and a new contemporary design.
Aug 24, 2015
HOW TO PLEASE WITH PROCESSED IDAHO® POTATOES
Eagle ID (August 2015) — In a new Ranker poll, the potato tops the competition as the peoples’ #1 favorite vegetable.1 As such, potatoes hold an important position on foodservice menus as a foundation for profitable snacks, appetizers, side dishes, and entrées. Extensively menued in every segment (81.8% penetration2), all potato styles are sold into foodservice where processed potatoes account for 78% of the volume. Of the processed portion, frozen potatoes represent 61% (by far the largest use of potatoes in the U.S.), chips 9%, dehydrated 5% and refrigerated 3%.3
Jul 9, 2015
IDAHO POTATO COMMISSION SPICES UP THE TRADITIONAL POTATO SALAD WITH TEN NEW LATIN-INSPIRED RECIPES
EAGLE, Idaho, July 09, 2015 – Latin food is hotter than ever and the Idaho Potato Commission (IPC) is pouncing on this flavor trend with ten new potato salad recipes to complement your summertime suppers. Ten popular food bloggers transformed the traditional potato salad into unforgettable side dishes by adding fiery spices and other popular ingredients found in Latin foods to create “ensalada de papas extraordinaria.”
Jun 23, 2015
Salads With Idaho® Potatoes Go Global
With their reputation for quality, consistency and versatility, Idaho® potatoes have been known for traveling on menus to countries far beyond their state of origin. For creative chefs, the Idaho® potato’s sturdy texture and universal popularity are a perfect foil for salads tossed with the many exotic ingredients and seasonings the globe has to offer.
Jun 1, 2015
A Cut Above: Idaho® Potato Commission’s 2015 Potato Lover’s Month Contest Entries Top All Other Commodity Display Competitions
Grocery retailers nationwide set out their sharpest spud displays for the Idaho Potato Commission’s (IPC) 2015 retail competition, which was extended from four weeks to eight weeks for the first time so that ample shipments of Idaho® potatoes would be available.
Jun 1, 2015
Want to Serve Perfect Fresh-Cut French Fries? Idaho Potato Commission Wall Chart Supplies the Answers
Want to Serve Perfect Fresh-Cut French Fries?
Idaho Potato Commission Wall Chart Supplies the Answers
Eagle ID (May 2015) — The Idaho Potato Commission (IPC) knows busy operators need resources to make the job easier. With their new How to Fry Perfect Fresh-Cut French Fries Using Idaho® Potatoes wall chart