Jan 1, 2004
BOISE, ID, January 2004 - The Idaho Potato Commission announces the beginning of a new era in "marketing" potatoes: a national campaign devoted to educating Americans about the importance of complex carbohydrates (like those found in Idaho Potatoes) and the critical role they play in fueling working muscles. A key component of the campaign is a national deal with Denise Austin, widely regarded as America's most popular exercise guru and host of her daily Lifetime Network program.
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