Taysom Hill reminds consumers to keep Idaho® potatoes top of mind in the Idaho Potato Commission's first digital ad campaign.
Eagle, Idaho, March 22, 2021 -- On any given Sunday (or Monday, or Thursday), Taysom Hill the most versatile professional football player in the league could be playing quarterback, fullback, tight end, receiver, kickoff returner or punt blocker…jumping in wherever his team needs him. Coincidentally, the Idaho native has a lot in common with his home state’s most popular food…you guessed it…the potato, the most versatile vegetable in the produce aisle.
Taysom filmed five short, humorous videos promoting Idaho® potatoes. The 30-second spots launched on December 20th and ran through February 7th on streaming platforms Hulu, Netflix, Amazon Prime Video, Roku, Chromecast, Apple TV, Fire TV Stick, YouTube and programmatic sports sites like CBS Sports and Sports Illustrated. The vignettes were also posted on the IPC’s Facebook and Instagram pages. This was the Idaho Potato Commission’s (IPC) first consumer digital ad campaign, and it reached close to 2.9 million people.
“Taysom’s ability on the field (he can play an impressive ten different positions), his wholesome Idaho upbringing and his exceptional athleticism, make him an ideal spokesperson for the Idaho® potato brand,” said Frank Muir, President and CEO, IPC. “The five digital spots we created humorously showcase the versatility of two all-American favorites -- Taysom Hill and Idaho® potatoes.”
The digital campaign titled, “Letters to Taysom” features a relaxed Taysom reading his fan mail and uses tongue-in-cheek humor to help consumers keep Idaho® potatoes top of mind.
Online & Streaming Platforms
This inaugural digital ad campaign exemplifies how the IPC is able to narrowly target specific audiences -- in this case football and Idaho® potatoes.
To view the full playlist of videos, visit the IPC YouTube page or the Idaho® Potato website.
Established in 1937, the Idaho Potato Commission is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate Idaho® potatoes from potatoes grown in other states. For more information, visit www.idahopotato.com.
Evans, Hardy & Young
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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EAGLE, ID 83616