News from the IPC "Retail" category

May 24, 2007

Retailers Display Their Love of Idaho Potatoes

Retailers love their spuds, and from the 2,000 entries received, it's evident that February is, without a question, Potato Lovers Month. This year more than $150,000 in cash and merchandise prizes were awarded to retailers across the country and every qualified entrant received a free MP3 Digital Music player, a $70 value!
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May 8, 2007

Idaho Potato Commission Opening Doors to Cuba

The Idaho Potato Commission (IPC) was recently part of a delegation of 35 Idahoans, including Governor C.L. 'Butch' Otter, who traveled to Cuba to meet with government officials to discuss trade opportunities between Cuba and Idaho. The Commission focused primarily on ways to sell fresh and/or processed Idaho Potatoes into Cuba as potatoes are an important staple in the Cuban diet.
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May 2, 2007

2000 Retailers Get Creative For Chance To Win A Share Of More Than $150,000 In Cash And Merchandise Prizes

EAGLE, IDAHO, May 2, 2007 - Retailers love their spuds and from the contest entries received, it's evident that February is, without a question, Potato Lovers Month. The Idaho Potato Commission's (IPC) Retail Display Contest received 2,000 entries this year and awarded more than $150,000 in cash and merchandise prizes to retailers across the country. This year, everyone won! Every qualified entrant received a free MP3 Digital Music player, a $70 value!
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Feb 16, 2007

Two American Classics In New Product Line: Idaho® Potatoes & Betty Crocker®

Nampa, ID, February 16, 2007 -- According to the Idaho Potato Commission, the Idaho food company, Great American Appetizers, has announced the introduction of a new potato product line. The new business line extension includes two products, Betty Crocker Mashed Homestyle and Betty Crocker Gourmet Twice Baked Potatoes which join Betty Crocker Mashed Sweet Potatoes. Both use natural ingredients, including 100 percent Idaho Russet Burbank potatoes — America's favorite potatoes. Great American Appetizers licensed the Betty Crocker® name from the Minneapolis-based General Mills.
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Jan 2, 2007

Everyone's a winner in the Idaho Potato Commission's 17th Annual Potato Lover's Month Retail Display Contest

EAGLE, ID, January 2, 2007- One of the most popular display contests in the produce industry, the Idaho Potato Commission's (IPC) Potato Lover's Month Retail Display Contest, is getting ready to kick-off its 17th year with more prize money and bigger incentives than ever before. And the best part is everyone's a winner!
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Dec 12, 2006

Money! Money! Money! (and Free MP3 Players!) Are Yours to Win When You Enter the 16th Annual Potato Lover's Month Retail Display Contest

EAGLE, ID, December 12, 2006 -- The Idaho Potato Commission (IPC) announces its 16th Annual Potato Lover's Month Retail Display Contest, and this year it's bigger and better than ever! The February 2007 anniversary event will offer over $150,000 in cash and merchandise prizes - and it's easy to enter.
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Oct 25, 2006

I Want to Win Big! And I Did!

Eagle, ID, October 25, 2006 – Pat Vezertzis didn't enter the Idaho Potato Commission's annual dehydrated potatoes promotion to win prizes – in fact, he didn't even remember there were prizes. He entered because the IPC was offering a savings of $3 on every case of dehydrated Idaho potato products purchased at the retail price in a three-month period … and Pat uses A LOT of dehydrated Idaho potatoes. He was shocked when he got the call last week letting him know that, in addition to the money he got back from his orders, he also won a 42-inch LCD HDTV. "I was very surprised," Pat remarked. "What a treat; I've never won anything that significant before!"
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Oct 22, 2006

Jeannie is Out of Her Bottle... And Will Join Friend, and Classic TV Icon, Mary Ann at PMA!

EAGLE, ID, October 22, 2006 -- "Yes, Master, it's true," Barbara Eden and Dawn Wells will grant the wish of every fan when they meet attendees and pose for pictures at the Idaho Potato Commission's booth at this year's PMA Fresh Summit in San Diego.
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May 22, 2006

Famous Television Castaway Dawn Wells of Gilligan's Island Fame Draws Fans at FMI

EAGLE, IDAHO, May 22, 2006 - Dawn Wells, a legendary television icon from the 1960's show "Gilligan's Island," attended the recent FMI conference in Chicago, May 7 -9. The famous actress, best known for playing Mary Ann on the show, was in town to promote her Idaho family film festival, called Spudfest, and to lend support to the Idaho Potato Commission, a major Festival sponsor.
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May 12, 2006

Idaho Potato Commission Ads Receive Top Honors

SANTA BARBARA, CA, May 12, 2006 - The Idaho Potato Commission's (IPC) recent advertising campaigns in the consumer, retail and food service arenas, in both print and television mediums, have been awarded four prestigious "Best of NAMA" awards (one national, three regional). The National Agri-Marketing Association's "Best of NAMA" awards competition recognizes excellence in creative agri-marketing communications and is a hallmark of distinction in the agricultural advertising industry.
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