News from the IPC "Retail" category

Dec 15, 2014

28 Reasons to Celebrate Potato Lover's Month

February is Potato Lover’s Month. That means there are 28 days to feature infinitely versatile Idaho® Potatoes on your menu. The Idaho Potato Commission (IPC) suggests delighting customers with a daily Idaho® Potato special. For operators who don’t have 28 potato recipes, the Idaho Potato Commission offers this handy solution: at foodservice.idahopotato.com/recipes, they will find over 400 chef-driven recipes featuring America’s favorite tuber.

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Nov 21, 2014

Look Sharp: Enter for a Chance to Win Your Cut of $150,000 in Cash & Prizes from the Idaho Potato Commission Retail Display Contest

The Idaho Potato Commission’s (IPC) annual Potato Lover’s Month Retail Display Contest just got even bigger and better: For the first time ever, the competition period has been extended from four weeks to eight weeks so that retailers have more opportunities to tap into the sales-boosting spud merchandising event.

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Nov 6, 2014

"Pass the Potatoes, Please"

EAGLE, Idaho, November 6, 2014 — In Idaho, the centerpiece of our holiday meal is always...you guessed it...the potato. And, it's not uncommon to find several different dishes featuring the versatile vegetable at a Thanksgiving feast or New Year's Day brunch. This holiday season, go to www.idahopotato.com

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Nov 5, 2014

Idaho Potato Commission’s Jamie Bowen Named ‘40 Under Forty’ Produce Industry Leader by Produce Business

Prestigious annual award honors select group of young achievers EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine. “I was very excited when I found out that I had won the award – it was

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Nov 5, 2014

College Football Reporter Heather Cox Signs on with the Idaho Potato Commission for a Second Year

One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

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May 1, 2014

Striking Gold: 5,000+ Retailers Vie for Prizes in Idaho Potato Commission’s 2014 Potato Lover’s Month Contest

More than 5,000 supermarket chains and independent retailers showcased spuds for the annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.

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Dec 23, 2013

Hot Potatoes: 23rd Annual Idaho Potato Commission Retail Display Contest Set to Sizzle with $150,000 in Cash, Prizes

Shoppers will be hoofing it over to produce aisles nationwide this February as retailers unveil their latest spud-themed creations for the Idaho Potato Commission’s 23rd annual Potato Lover’s Month Retail Display Contest. But boosting potato sales isn’t the only bonus for retailers who enter the nation’s largest vegetable display contest. The Idaho Potato Commission will give out $150,000 in cash and prizes ($34,000 in cash prizes alone) for the winning displays, and all who participate will receive a free BlueROCK wireless Bluetooth speaker with auxiliary and charging cables included.

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Sep 26, 2013

Produce Business Honors Idaho Potato Commission with 6th Consecutive Marketing Excellence Award

Zooming in on the well-known “Grown in Idaho” logo for an eye-catching retail trade campaign, the Idaho Potato Commission (IPC) took home top honors for the sixth straight year in the 2013 Produce Business Marketing Excellence Awards. “What’s Wrong With This Picture?” applied the iconic “Grown in Idaho” logo to a variety of exotic fruits and vegetables, visually reinforcing the powerful link between the name Idaho and the state’s flagship product.

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May 1, 2013

That's Amore: Top Retail Displays Speak the Language of Love in Idaho Potato Commission's 2013 Potato Lover's Month Contest

Consumers weren’t the only ones professing their love for Idaho® spuds during the annual Potato Lover’s Month retail celebration in February. Supermarket chains and independent retailers alike submitted 4,049 entries in the Idaho Potato Commission’s (IPC) 2013 retail display contest – the highest total ever in the competition’s 22 years and more than double the average number of entries over the past eight years.

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Nov 15, 2012

Bring Home the Bacon: $150,000 in Cash and Prizes to Be Awarded in 22nd Annual Idaho Potato Commission Retail Display Contest

Go hog wild in the produce section this February for a chance to win cash and prizes in the Idaho Potato Commission’s (IPC) 22nd annual Potato Lover’s Month Retail Display Contest. Retailers can cater to sizzling hot consumer demand for all things bacon by designing an attention-grabbing produce department display. Entrants will compete for more than $150,000 in cash and prizes, and everyone who enters will automatically receive a free Swiss Army backpack.

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