News from the IPC "Retail" category

Sep 28, 2012

Idaho Potato Commission Wins 5th Consecutive Retail Marketing Honors from Produce Business

Batman and the Avengers may rule the summer popcorn movie scene, but the Idaho Potato Commission’s (IPC) Fearless Field Force superheros reigned once again in the annual Produce Business Marketing Excellence Awards.

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May 1, 2012

Potato Power Propels Winning Entries in Idaho Potato Commission's 2012 Potato Lover's Month Retail Display Contest

With fuel costs top of mind among most consumers, an Ohio supermarket showcased Idaho’s famous spuds as a personal power source in its top-winning entry for the Idaho Potato Commission’s (IPC) 2012 retail display contest. This year’s contest awarded more than $150,000 in cash and prizes, including $1,500 to Marysville, Ohio-based Community Market for its “Fuel Up with the World Famous Idaho® Potatoes” display.

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Dec 12, 2011

Idaho Potato Commission's Retail Display Contest to Award $150,000 in Cash, Prizes that are Music to Your Ears!

It's time for the Idaho Potato Commission's (IPC) 21st annual Potato Lover's Month Retail Display Contest. Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. This February, the IPC's longest-running and most popular promotion will offer $150,000 in cash and prizes for the nation's best retail displays featuring Idaho® potatoes. Plus, everyone who enters will automatically receive a free portable iPod docking station.

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Nov 1, 2011

Idaho Potato Commission "Superheroes" Attract Thousands at PMA Fresh Summit

The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.

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Oct 20, 2011

Idaho Potato Commission Earns Progressive Grocer's Top Commodity Board Award

Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.

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Sep 23, 2011

Idaho Potato Commission Recognized by Produce Business Magazine for its Outstanding Retail Ad Campaign

The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.

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May 2, 2011

Idaho Potato Commission's Potato Lover's Month Retail Display Contest Shatters Record Number of Entries in 20th Anniversary Year

More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.

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Apr 14, 2011

Idaho Potato Commission and Fresh Gourmet Announce Winner of Joint Holiday Promotion

The Idaho Potato Commission (IPC) and Fresh Gourmet® announced the winner of one of their biggest and most successful promotions ever, the “Win Free Groceries for a Year Sweepstakes.” Maija Liepins, of Dublin, Ohio received $10,400 in gift cards to use at the grocery store of her choice. Liepins selected Meijer, a one-stop shopping center with over 195 stores in Michigan, Ohio, Indiana, Illinois and Kentucky.

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Mar 11, 2011

Hen House Extends Celebration of Potato Lover's Month Beyond the Produce Aisle

Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.

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Feb 16, 2011

Utah Grocer Fresh Market Builds World's Largest Idaho® Potato Display

February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!

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