News from the IPC "Retail" category

EAGLE, ID (May 15, 2017) An all-expenses-paid vacation for two on Celebrity Cruises® was awarded to each of the top six winners in the Idaho Potato Commission’s (IPC) 2017 retail display contest, which also featured partner product HORMEL® Real Bacon Bits.

Marley Chant Mini Portable Bluetooth Speaker Awarded to All Entrants

EAGLE, ID (November 29, 2016) -- First-place retail display winners will set sail in the Caribbean for a seven-night getaway in an ocean-view stateroom, the new top award in the 2017 Idaho Potato Commission’s annual competition.

“We are delighted to be able to offer six all-expenses-paid vacations for two on Celebrity Cruises® as grand prizes for the 26th annual contest,” says IPC marketing manager Jamie Bowen. “The winning entrants and their category managers will be able to select from an eastern or western Caribbean cruise on Celebrity Cruises® Silhouette, for an approximate total retail value of $5,700 per prize! It’s the perfect reward for all of the hard work that goes into making these incredibly creative Idaho® potato displays that customers love, featuring Idaho® potatoes and our partner, HORMEL® Real Bacon Bits.”

GOLDEN YEAR: IDAHO POTATO COMMISSION AWARDS RECORD AMOUNT OF CASH, PRIZES, FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

$200,000+ Goes to Winning Entries from More
than 5,000 Stores

EAGLE, IDAHO (May 17, 2016) - With top dollars at stake - more than $200,000 in cash and prizes - 5,000-plus retailers mined their creativity this year for the Idaho Potato Commission’s (IPC) 2016 retail display competition. Now in its 25^th year, the contest upped its game with double the number of award levels and partner products as Country Crock® Original Buttery Spread joined HORMEL® Real Bacon Bits to help spur even more spud sales during the nine-week competition period.

Eagle, IDAHO (February 18, 2016) -- Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho® Potato Truck, the Idaho Potato Commission (IPC) has recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country. The Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho® potato sales. 

Eagle ID (December 2015) — February is Potato Lover’s Month! For most foodservice customers, mention potato and that means Idaho^® Potatoes. In fact, 9 out of 10 American customers say they associate potatoes with Idaho more than any other state, and 72% would be inclined to eat Idaho^® potatoes over potatoes from other states.*

All Entrants Qualify for Free Hamilton Beach Personal Cup Brewer

EAGLE, ID (November 17, 2015)  — The Potato Lover’s Month Retail Display Contest will be twice as nice for 2016 with double the number of award levels, double the number of spud-friendly partner products and the largest amount of prize money ever for the annual Idaho Potato Commission (IPC) competition.

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Idahoâ Potatoes to Food Banks Nationwide 

Eagle, ID, November 12, 2015 -- To help kick off the Idaho Potato Commission’s (IPC) national holiday promotion, popular food blogger, Average Betty demonstrates how to whip up creamy mashed Idahoâ potatoes in a slow cooker with Country Crock® buttery spread.

Best in Class: Idaho Potato Commission named top produce ‘Category Advisor’ in Progressive Grocer competition 

Industry-leading Category Management Initiatives Help Retailers Propel Sales

EAGLE, ID, November 10, 2015 – From glossy B2B magazines to comprehensive custom category reviews, the Idaho Potato Commission (IPC) puts a premium on providing top-notch merchandising tools for retailers. In recognition of that dedication to category management excellence and continued achievement, Progressive Grocer has honored IPC as a 2015 Category Advisor for produce in the magazine’s annual competition.

EAGLE, Idaho – What happens when a potato sells itself so well that the poor produce supervisor is left overwhelmed by his or her good fortune?

That’s the cheeky scenario behind the Idaho Potato Commission’s (IPC) 2014-2015 “Too Successful” integrated retail trade marketing campaign, winner of the IPC’s eighth consecutive Produce Business Marketing Excellence Award. Each colorful ad depicts a produce director, category manager or vice president agonizing over the unexpected “pitfalls” of stocking incredibly popular Idaho® potatoes, from stressful decisions about how to spend all that bonus money to a suddenly overcrowded trophy case.

"Buy, Get, Give" Coupon Program with Country Crock® Provides Free Potatoes to Food Banks Nationwide

EAGLE, Idaho, October 8, 2015 – Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief.