Eagle, IDAHO (February 18, 2016) -- Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho® Potato Truck, the Idaho Potato Commission (IPC) has recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country. The Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho® potato sales.
The purpose of this unique Guide is to serve as a road map for retailers, giving them a year-long glimpse at the extensive retail and consumer initiatives that are taking place every month, which drive consumers to their local grocery store to buy potatoes with the “Grown in Idaho®” seal. With the IPC executing more promotions than any other commodity group, the guide not only helps retailers with long-term planning and forecasting, but it conveniently and easily organizes all IPC information, POS materials and other marketing tools into one convenient binder.
“As the leader in the potato industry, retailers often come to us throughout the year wanting to know how they can increase potato sales and margins – either through promotions, advertising or merchandising,” said Seth Pemsler, VP – Retail/International, IPC. “We developed this guide nine years ago so that retailers, in seconds, have access to POS materials, clip art and the consumer media plan, as well as our category management presentation and details on upcoming IPC promotions. The most important aspect of the guide is that it is presented by the IPC’s Retail Promotion Directors who ‘walk’ each retailer through the manual and highlight the most pertinent information.”
The Idaho Potato Commission Retail Support Guide is a slim 3-ring binder that easily and conveniently organizes must-have information for produce managers including:
“One of the greatest benefits to retailers who work with the IPC is our proven ability to help boost sales in the overall produce department,” said Jamie Bowen, Marketing Manager, IPC. “Whether it’s through promotions like our popular Potato Lover’s Month Display Contest or the one-on-one service our Retail Promotion Directors give to each and every retailer, the IPC’s marketing programs and services are unmatched in the produce industry.”
In addition, the binder contains a flash drive that consists of IPC logos/clip art that retailers can incorporate into their own POS materials or advertising campaigns, as well as clips of the many programs and public relations successes by the IPC over the last year; our new national TV commercial, a highlight reel of our hugely successful Big Idaho® Potato Truck Tour, and a consumer program highlights reel.
This information can also be found on our website at the following link: https://idahopotato.com/retail/retail-marketing-programs. Throughout the year, the IPC will mail timely information on new promotions that can be conveniently added to the binder, keeping retailers up-to-date as programs are added.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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