LAMB WESTON EMBRACES STRENGTH OF IDAHO® POTATO BRAND TO SUPPORT ITS NEW FROZEN POTATO PRODUCT LINE CALLED “GROWN IN IDAHO®”
Grown In Idaho® Begins Nationwide Roll Out in June 2017
Eagle, IDAHO (June 13, 2017) - This week Lamb Weston, a leading supplier of frozen potato and vegetable products, announced the launch of its new Grown In Idaho®, brand of potato products. These are the first ever frozen potato products for retail that are made with 100% real Idaho® potatoes.
“The Idaho Potato Commission was founded more than 80 years ago to promote the “Grown in Idaho®” seal. We are very proud that Lamb Weston recognizes the power of the Idaho® potato brand and has decided to name its entire new line of products after the famous spud,” explained Frank Muir, President and CEO, Idaho Potato Commission (IPC). “Around the world the Idaho® potato is known as a premium quality brand so from a marketing perspective it’s very smart and strategic for Lamb Weston to prominently promote the “Grown in Idaho®’ seal, a symbol millions of consumers already actively look for when purchasing fresh potatoes.”
Grown In Idaho® products will be sold nationwide at most major retail outlets. Each 28-ounce bag is packaged with Grown In Idaho’s® signature 100% real Idaho® potatoes harvested at the peak of freshness. As a premium frozen potato brand, Grown In Idaho® is priced competitively with other leading national brands. The product line-up includes 7 new frozen potato varieties:
- Crispy Potato Puffs
- Super Crispy Crinkle Cut Fries
- Hand Cut Style Fries
- Thick Cut Hash Browns
- Super Crispy Steak Cut Fries
- Crispy Hash Brown Dices
- Super Crispy Shoestring Fries
The Grown In Idaho® launch will be complemented with a robust national marketing, social media and advertising campaign to educate and excite consumers about the new brand and products and to help drive trial.
For more information about Grown In Idaho® frozen potato products and for retail store locations, please visit:www.lambwestongrocery.com
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous 'Grown in Idaho™' seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates Idaho® potatoes from potatoes grown in other states.