Latest News from the IPC

Idaho Potato Commission Releases Latest "Signature" Video; Shows Operators How To Make Perfect Mashed Potatoes

Feb 2, 2007
Idaho Potato Commission Releases Latest "Signature" Video; Shows Operators How To Make Perfect Mashed Potatoes

EAGLE, ID, February 2, 2007 -- Mashed potatoes are the all-American comfort food and can also become a signature item. For these reasons, making perfect mashed potatoes can be incredibly intimidating. And, what do you do with leftovers? The Idaho Potato Commission (IPC) demystifies this classic by creating an instructional CD that walks restaurant and non-commercial operators through the simple steps of creating perfect mashed potatoes every time.
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Everyone's a winner in the Idaho Potato Commission's 17th Annual Potato Lover's Month Retail Display Contest

Jan 2, 2007
Everyone's a winner in the Idaho Potato Commission's 17th Annual Potato Lover's Month Retail Display Contest

EAGLE, ID, January 2, 2007- One of the most popular display contests in the produce industry, the Idaho Potato Commission's (IPC) Potato Lover's Month Retail Display Contest, is getting ready to kick-off its 17th year with more prize money and bigger incentives than ever before. And the best part is everyone's a winner!
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Money! Money! Money! (and Free MP3 Players!) Are Yours to Win When You Enter the 16th Annual Potato Lover's Month Retail Display Contest

Dec 12, 2006
Money! Money! Money! (and Free MP3 Players!) Are Yours to Win When You Enter the 16th Annual Potato Lover's Month Retail Display Contest

EAGLE, ID, December 12, 2006 -- The Idaho Potato Commission (IPC) announces its 16th Annual Potato Lover's Month Retail Display Contest, and this year it's bigger and better than ever! The February 2007 anniversary event will offer over $150,000 in cash and merchandise prizes - and it's easy to enter.
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Idaho Potato Commission's Don Odiorne Awarded The Betty

Dec 1, 2006
Idaho Potato Commission's Don Odiorne Awarded The Betty

EAGLE, ID, December 1, 2006 -- At this year's International Foodservice Editorial Council (IFEC) Conference in Chicago, Idaho Potato Commission's Vice President of Foodservice Don Odiorne received the prestigious Betty Award for his years of service to the foodservice industry.
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Oct 25, 2006
I Want to Win Big! And I Did!

Eagle, ID, October 25, 2006 – Pat Vezertzis didn't enter the Idaho Potato Commission's annual dehydrated potatoes promotion to win prizes – in fact, he didn't even remember there were prizes. He entered because the IPC was offering a savings of $3 on every case of dehydrated Idaho potato products purchased at the retail price in a three-month period … and Pat uses A LOT of dehydrated Idaho potatoes. He was shocked when he got the call last week letting him know that, in addition to the money he got back from his orders, he also won a 42-inch LCD HDTV. "I was very surprised," Pat remarked. "What a treat; I've never won anything that significant before!"
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Jeannie is Out of Her Bottle... And Will Join Friend, and Classic TV Icon, Mary Ann at PMA!

Oct 22, 2006
Jeannie is Out of Her Bottle... And Will Join Friend, and Classic TV Icon, Mary Ann at PMA!

EAGLE, ID, October 22, 2006 -- "Yes, Master, it's true," Barbara Eden and Dawn Wells will grant the wish of every fan when they meet attendees and pose for pictures at the Idaho Potato Commission's booth at this year's PMA Fresh Summit in San Diego.
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Project Reinvent

Oct 10, 2006
Project Reinvent

EAGLE, ID, October 10, 2006 -- Idaho Potatoes are the ultimate blank canvas for chefs and operators. This is a point made with emphasis in the IPC's latest foodservice advertising campaign launched this fall. When inspiration strikes, the Idaho potato is a tremendous and popular vehicle used to push the boundaries of expectation. A flavor conduit, it is also an item of comfort that allows consumers the security to try new things without huge risk. This is one of the reasons chefs return to the Idaho potato again and again, reinventing the classics.
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Oct 2, 2006
2006 Harvest Is Strong

EAGLE, ID, October 2006 - Idaho Potato growers will harvest approximately 328,000 acres of Idaho Potatoes this year, yielding nearly 12 billion pounds. The overall appearance of the crop appears to be uniformly smooth and consistent. The extremely warm weather in early August did not have an adverse impact on the crop, in fact it may have accelerated the harvest. The Idaho Potato industry's mastery of the state's exceptional irrigation system ensures that despite high temperatures, even drought, irrigation is the primary water source and thus the crop is managed quite effectively. (Weather and other physical elements are major contributors to the "yield.")
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Oct 2, 2006
America's Favorite Fitness Expert Touts Benefits of Idaho Potatoes in Two New National Television Commercials

EAGLE, ID, September, 2006 - Just as the fall harvest season is kicking into high gear, the Idaho Potato Commission (IPC) prepares to launch two brand new national television commercials starring fitness icon Denise Austin. The new ads - slated to start running in cities across the country in September -- feature Denise in a relaxed gym-setting talking about all the reasons why she likes Idaho Potatoes.
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Sixth Annual World Potato Congress & Farm Show Comes to Idaho

Aug 15, 2006
Sixth Annual World Potato Congress & Farm Show Comes to Idaho

EAGLE, ID, August 15, 2006 – Along with the rest of the Boise area, the Idaho Potato Commission (IPC) is busily preparing for the Sixth World Potato Congress &Farm Show set to occur in Idaho’s capital city Aug. 20-26.
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