Latest News from the IPC

Produce Veteran Armand Lobato Joins Idaho® Potato Commission's Foodservice Food Team

Nov 12, 2008
Produce Veteran Armand Lobato Joins Idaho® Potato Commission's Foodservice Food Team

EAGLE, ID, November 12, 2008 - The Idaho Potato Commission (IPC) is pleased to announce the hiring of produce veteran Armand Lobato to the position of Western Foodservice Promotion Director. As Promotion Director, Lobato will distribute merchandising and educational materials, as well as seek out promotional opportunities for Idaho Potatoes with foodservice distributors, full-line produce houses and restaurant chains in the Western part of the U.S. His territory includes Arizona, California, Colorado, Idaho, Kansas, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming.
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2008 PMA Fresh Summit Attendees were "Hot, Hot, Hot" for Idaho® Potato Commission Booth

Nov 11, 2008
2008 PMA Fresh Summit Attendees were "Hot, Hot, Hot" for Idaho® Potato Commission Booth

EAGLE, IDAHO, November 11, 2008 - Regular attendees of the Produce Marketing Association's (PMA) Fresh Summit have learned to expect the unexpected at the Idaho Potato Commission's booth, and 2008 was no exception. A record 870 produce industry professionals jumped at the opportunity to "shake their groove thang" like their favorite pop stars via green-screen technology. The aspiring entertainers' heads were superimposed on animated bodies of professional dancers and broadcast for all to see.
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Idaho Potato Commission Comic Book Crusaders Rescue Retailers from Dwindling Produce Sales

Oct 13, 2008
Idaho Potato Commission Comic Book Crusaders Rescue Retailers from Dwindling Produce Sales

EAGLE, ID, October 13, 2008 - The Idaho Potato Commission's (IPC) comic book capers are back again to help fight against evil and, even worse, lackluster produce sales. The award-winning ad-series launched last fall to rave reviews, and will return this year, better than ever! The eight-ad campaign features an array of comic book characters including caped crusaders, superheroes, mad scientists and old west cowboys all touting the power of stocking Idaho Potatoes.
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Chef Paul Prudhomme Shows Why He's Still the Best

Oct 2, 2008
Chef Paul Prudhomme Shows Why He's Still the Best

Eagle, ID, October 2, 2008 - Wolfgang Puck and four of his world-renowned chef friends partnered with the Idaho Potato Commission (IPC) for the second annual recipe contest at the 26th American Wine &Food Festival (AWFF) held on the back lot of Universal Studios in Los Angeles this past Saturday, September 27th. Star chefs battled it out in a fierce competition of culinary skills as they each vied for the grand prize $10,000 charitable donation in their name.
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Denise Austin Films New TV Spot for Idaho Potatoes on Location From "The Best Earth on Earth"

Sep 22, 2008
Denise Austin Films New TV Spot for Idaho Potatoes on Location From "The Best Earth on Earth"

EAGLE, ID, September 22, 2008 - Fitness guru Denise Austin stepped out of the gym and into Idaho's spectacular scenery to film a new national TV commercial for the Idaho Potato Commission (IPC). Shot on a potato farm in Eastern Idaho, the new ad launching this fall features breathtaking views of the natural environment that makes Idaho® Potatoes the best in the world.
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Sep 15, 2008
2008 Idaho Potato Harvest Forecast: Plentiful, High-Quality Spuds

EAGLE, ID, September 15, 2008 - The 2008 growing season was spectacular for Idaho spuds. The combination of warm days, cool nights and just the right amount of rainfall created the perfect growing environment for America's most famous potato. The Idaho Potato Commission (IPC), representing Idaho Potato processors, shippers and growers, is confident that consumers will be more than pleased with the quality of potatoes that will soon be piled high in their grocers' produce bins.
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Jul 31, 2008
Idaho Potato Commission Announces Winners of iTuber Take II Video Contest

EAGLE, IDAHO, July 31, 2008 - From coast to coast, Idaho® Potato fans showed their love for the spud in the Idaho Potato Commission's (IPC) iTuber Take II Video Contest. Entrants submitted spud-inspired shorts including animated educational videos, horror flicks and documentaries - all vying for a chance to win the $3,000 grand prize.
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Idaho&reg Potato Commission "Project Reinvent" Ad Campaign Tastes Success

Jun 30, 2008
Idaho® Potato Commission "Project Reinvent" Ad Campaign Tastes Success

EAGLE, ID, June 30, 2008 - When it comes to pushing potatoes, the Idaho Potato Commission (IPC) won't be accused of reinventing the wheel - only delicious dishes. Industry peers at Plate magazine and the National Agri-Marketing Association (NAMA) recognized the IPC's creative spin on selling spuds by awarding its "Project Reinvent" ad campaign with awards for advertising excellence.
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Idaho® Potatoes Beat Out Well-Known Commodity Groups in Industry Ad Awards

Jun 19, 2008
Idaho® Potatoes Beat Out Well-Known Commodity Groups in Industry Ad Awards

EAGLE, ID, June 19, 2008 - The Idaho Potato Commission (IPC) had one thing in mind when it launched its 2007 retail ad campaign - show retailers the power of stocking Idaho® Potatoes. Not only did they accomplish that, but also the comic book-inspired ads received accolades among the best in the industry. The ad campaign won numerous awards from the National Agri-Marketing Association (NAMA) and the Idaho Advertising Federation (IAF), beating out well-known campaigns like Pork's "The Other White Meat."
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Jun 13, 2008
Extended Deadline: iTuber Take II Video Contest Extended to June 30

EAGLE, IDAHO, June 13, 2008 - The Idaho Potato Commission (IPC) has extended its iTuber Take II video contest to June 30, 2008. In celebration of the International Year of the Potato, the IPC is inviting potato fans to submit spud-inspired shorts showcasing Idaho® Potatoes. From tater tips to spud skits and singing spuds, entries submitted are as versatile as the Idaho® Potato itself. More than $5,000 in cash prizes will be awarded, and all qualifying entries will receive an MP3 player.
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