Latest News from the IPC

Jan 5, 2009

Pump Up Potato Sales During Potato Lovers Month $150,000 in Cash and Prizes to be Awarded

EAGLE, Idaho, January 5, 2009 -- It's back…one of the industry's most anticipated retail promotions of the year…the Idaho Potato Retail Display Contest. With more than $150,000 in cash and prizes up for grabs and a free DVD/MP3 Player to all qualified entrants, everyone's a winner…guaranteed!
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Nov 24, 2008

Idaho® Potatoes Make Broadway Debut

Eagle, Idaho, November 24, 2008-Lion King, Jersey Boys and Idaho® Potatoes...Yes, Idaho® Potatoes will appear in lights right along side some of the world's most popular Broadway shows when its commercials, featuring fitness guru Denise Austin, make their Broadway debut on the CBS digital board in New York City's famed Times Square. From November 12 through December 7, the CBS digital board located at 42nd Street, between 7th and 8th Avenues, will air the ads more than 415 times mixed with CBS programming and favorite celebrity moments from North America's largest Thanksgiving Day celebration.
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Nov 12, 2008

Produce Veteran Armand Lobato Joins Idaho® Potato Commission's Foodservice Food Team

EAGLE, ID, November 12, 2008 - The Idaho Potato Commission (IPC) is pleased to announce the hiring of produce veteran Armand Lobato to the position of Western Foodservice Promotion Director. As Promotion Director, Lobato will distribute merchandising and educational materials, as well as seek out promotional opportunities for Idaho Potatoes with foodservice distributors, full-line produce houses and restaurant chains in the Western part of the U.S. His territory includes Arizona, California, Colorado, Idaho, Kansas, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington and Wyoming.
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Nov 11, 2008

2008 PMA Fresh Summit Attendees were "Hot, Hot, Hot" for Idaho® Potato Commission Booth

EAGLE, IDAHO, November 11, 2008 - Regular attendees of the Produce Marketing Association's (PMA) Fresh Summit have learned to expect the unexpected at the Idaho Potato Commission's booth, and 2008 was no exception. A record 870 produce industry professionals jumped at the opportunity to "shake their groove thang" like their favorite pop stars via green-screen technology. The aspiring entertainers' heads were superimposed on animated bodies of professional dancers and broadcast for all to see.
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Oct 13, 2008

Idaho Potato Commission Comic Book Crusaders Rescue Retailers from Dwindling Produce Sales

EAGLE, ID, October 13, 2008 - The Idaho Potato Commission's (IPC) comic book capers are back again to help fight against evil and, even worse, lackluster produce sales. The award-winning ad-series launched last fall to rave reviews, and will return this year, better than ever! The eight-ad campaign features an array of comic book characters including caped crusaders, superheroes, mad scientists and old west cowboys all touting the power of stocking Idaho Potatoes.
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Oct 2, 2008

Chef Paul Prudhomme Shows Why He's Still the Best

Eagle, ID, October 2, 2008 - Wolfgang Puck and four of his world-renowned chef friends partnered with the Idaho Potato Commission (IPC) for the second annual recipe contest at the 26th American Wine &Food Festival (AWFF) held on the back lot of Universal Studios in Los Angeles this past Saturday, September 27th. Star chefs battled it out in a fierce competition of culinary skills as they each vied for the grand prize $10,000 charitable donation in their name.
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Sep 22, 2008

Denise Austin Films New TV Spot for Idaho Potatoes on Location From "The Best Earth on Earth"

EAGLE, ID, September 22, 2008 - Fitness guru Denise Austin stepped out of the gym and into Idaho's spectacular scenery to film a new national TV commercial for the Idaho Potato Commission (IPC). Shot on a potato farm in Eastern Idaho, the new ad launching this fall features breathtaking views of the natural environment that makes Idaho® Potatoes the best in the world.
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Sep 15, 2008

2008 Idaho Potato Harvest Forecast: Plentiful, High-Quality Spuds

EAGLE, ID, September 15, 2008 - The 2008 growing season was spectacular for Idaho spuds. The combination of warm days, cool nights and just the right amount of rainfall created the perfect growing environment for America's most famous potato. The Idaho Potato Commission (IPC), representing Idaho Potato processors, shippers and growers, is confident that consumers will be more than pleased with the quality of potatoes that will soon be piled high in their grocers' produce bins.
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Jul 31, 2008

Idaho Potato Commission Announces Winners of iTuber Take II Video Contest

EAGLE, IDAHO, July 31, 2008 - From coast to coast, Idaho® Potato fans showed their love for the spud in the Idaho Potato Commission's (IPC) iTuber Take II Video Contest. Entrants submitted spud-inspired shorts including animated educational videos, horror flicks and documentaries - all vying for a chance to win the $3,000 grand prize.
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Jun 30, 2008

Idaho® Potato Commission "Project Reinvent" Ad Campaign Tastes Success

EAGLE, ID, June 30, 2008 - When it comes to pushing potatoes, the Idaho Potato Commission (IPC) won't be accused of reinventing the wheel - only delicious dishes. Industry peers at Plate magazine and the National Agri-Marketing Association (NAMA) recognized the IPC's creative spin on selling spuds by awarding its "Project Reinvent" ad campaign with awards for advertising excellence.
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