Idaho Potato Commission (IPC) Debuts New Idaho-grown Varieties

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August 2009, Eagle, Idaho -- For decades, the IPC has primarily promoted russet Burbank potatoes.  In fact, when anyone says "potato," everyone immediately thinks Idaho.  And, the IPC works tirelessly to ensure that all consumers -- including FS professionals -- understand that only potatoes grown in the state of Idaho can be called Idaho® potatoes.  This fall, the revered russet Burbank will soon be sharing the culinary stage with new varieties -- all grown in Idaho.  The varieties include Gold, Red and Fingerling Idaho-grown potatoes.

"The growing conditions in Idaho -- both the rich, volcanic soil and the climate -- are the best in the world for yielding great tasting potatoes with a high solids content," said Don Odiorne, IPC, VP of Foodservice.  "While Idaho has earned the reputation for growing a superior russet potato, we are now expanding our potato repertoire to showcase new varieties.  Similar to the russet, the new Idaho-grown varieties perform well in foodservice because of their low water content.  Additionally, the new varieties offer great taste, vibrant color and good value -- all critical elements for the foodservice industry challenged with treating consumers to a bit of indulgence as they continue to watch their wallets."

Idaho Potato Varieties 101
Following is a mini "cheat sheet" highlighting the breakdown of the different Gem State-grown varieties:

Russets: Burbank, Norkotah, Ranger and Western;
Golds: Milva, Yellow Finn and Yukon Gold;
Reds: Cal Red, Red La Soda, Norland;
Fingerlings: Russian Banana, Ruby Crescent, French Fingerling, Purple Peruvian;
Other Varieties: All Blue and Huckleberry.

Want to Learn More?
The IPC offers a great potato primer on the website.  Visit http://directory.idahopotato.com/dir_variety_index.php for a well-rounded resource highlighting background, appearance, flavor profile and usage tips.

Additionally, the IPC will be working with selected chefs nationwide to develop recipes as well as learn insider's information on preparation and usage from the culinary masters themselves.

About the IPC
Although Idaho is famous worldwide for its premium potatoes, some operators don't realize that only potatoes grown in the Gem State can wear the "Grown in Idaho" seal.  Both words "Idaho® potatoes" and the "Grown in Idaho" seal are federally registered certification marks that certify to consumers that they are purchasing genuine Idaho® potatoes that have been grown in the state of Idaho.

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