Latest News from the IPC

The Idaho Potato Commission’s (IPC) annual Potato Lover’s Month Retail Display Contest just got even bigger and better: For the first time ever, the competition period has been extended from four weeks to eight weeks so that retailers have more opportunities to tap into the sales-boosting spud merchandising event.

EAGLE, Idaho, November 6, 2014 — In Idaho, the centerpiece of our holiday meal is always...you guessed it...the potato. And, it's not uncommon to find several different dishes featuring the versatile vegetable at a Thanksgiving feast or New Year's Day brunch. This holiday season, go to www.idahopotato.com

Prestigious annual award honors select group of young achievers EAGLE, ID, November 5, 2014 – Idaho Potato Commission (IPC) marketing manager Jamie Bowen has been chosen as a “40 Under Forty” produce industry leader for 2014 by Produce Business magazine. “I was very excited when I found out that I had won the award – it was

One of the Idaho Potato Commission's (IPC) MVPs, Heather Cox, is back with a new lineup of weekly videos and contests that are scoring big points with college football and Idaho® potato fans across the country. The popular college football sideline reporter and Boise resident was recruited by the IPC last year to help promote Idaho® potatoes during the fall season, one of the heaviest buying periods for the brand.

For the past two years, the Idaho Potato Commission’s (IPC) national television commercial has featured the Great Big Idaho® Potato Truck and a perplexed potato farmer who can’t seem to keep tabs on it and its fun-loving Tater Team. The IPC recently launched its new national television commercial, which again features the now famous farmer searching for his Truck. But this year his search soars to news heights with the help of a fellow farmer.

Not many think of stocking up on potatoes for Halloween, but this year the Idaho Potato Commission (IPC) is offering seven new reasons to make sure spuds are at the top of the grocery list.

Idaho® potatoes – the term refers to their source of origin – are renown for quality and reliability in all 50 states. While most consumers and foodservice operators associate the Idaho trademark with russet potatoes, Idaho growers are seeding fields with new varieties to meet a burgeoning demand for reds, yellows, and other niche varietal potatoes.

The Idaho Potato Commission (IPC) announced the recent appointment of two new Commissioners who will each serve three-year terms. Randy Hardy, from Hardy Farms in Oakley, and Nick Blanksma, a grower residing in Hammett, will be formally sworn in at the IPC’s October meeting. Mike Christensen of Melba, who has already served one term on the IPC, will also be sworn in for another term. The Commissioners were nominated by industry peers and selected by Governor C.L. “Butch” Otter.

Eagle ID (September 2014) — It’s September, and the annual potato harvest is underway across Idaho, where growers are unearthing a year’s supply of America’s favorite potatoes. To coincide with the arrival of fresh Idaho® Potato varieties in the market and to assist operators with planning for fall and winter menus, the Idaho Potato Commission (IPC) has posted its Perfect Potato Pairings recipe web page.

Showing its support for one of the most popular fundraisers ever, the Idaho Potato Commission’s (IPC) Great Big Idaho Potato Truck nominated the Florida Department of Citrus, Washington Apples and Georgia Peaches to accept the ALS Ice Bucket Challenge. The energetic Tater Team that travels with the Great Big Idaho Potato Truck initiated the challenge on Facebook with a video of them drenching the Great Big Idaho Potato Truck.