News from the IPC "Industry" category
The Idaho Potato Commission (IPC) continues to expand its global reach, with a new international office serving Latin America launched in March 2012 and plans for a South Korea office to open this fall. The new offices join the IPC’s existing roster of international offices for Mexico, Asia, and Southeast Asia, which have helped propel the premium Idaho® potato brand around the world.
Apr 23, 2012
Idaho Potato Commission Gives Away Diamond Pendant as Part of 75th Anniversary Celebration
The Idaho Potato Commission (IPC) celebrated its 75th diamond anniversary this spring by giving away a brilliant one-carat diamond pendant (ARV: $3,500), the stone traditionally associated with 75th anniversaries. A two-month long sweepstakes was held on the IPC’s Facebook page, Facebook.com/famousidahopotatoes, and Paula Plunk, a substitute teacher from Bethel Springs, Tennessee, is the lucky winner.
After months of much anticipation and fanfare, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey following a ribbon-cutting ceremony with Idaho Governor C. L. “Butch” Otter in front of the Idaho Capitol Building.
Dec 12, 2011
Idaho Potato Commission's Retail Display Contest to Award $150,000 in Cash, Prizes that are Music to Your Ears!
It's time for the Idaho Potato Commission's (IPC) 21st annual Potato Lover's Month Retail Display Contest. Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. This February, the IPC's longest-running and most popular promotion will offer $150,000 in cash and prizes for the nation's best retail displays featuring Idaho® potatoes. Plus, everyone who enters will automatically receive a free portable iPod docking station.
Nov 21, 2011
Worldwide Demand Grows for Idaho® Potatoes
From Houston to Hong Kong and Honduras, the world-famous Idaho® potato is now available to millions of consumers around the globe, thanks to the Idaho Potato Commission's (IPC) international department. Since its inception in 2003, Idaho® potato exports have expanded from Canada to more than 15 countries including Brazil, Mexico and Malaysia, helping to drive demand for the world famous spud.
The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.
The 2011 Idaho® potato harvest season is in full swing and the 319,000 acres that will be harvested are expected to yield more than 12 billion pounds of Idaho® potatoes.
Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.
Oct 11, 2011
Idaho Potato Commission's Foodservice Ad Campaign, Project Reinvent, Receives Prestigious Produce Business Marketing Excellence Award
Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.