News from the IPC "Industry" category

Idaho Potato Commission Gives Away Diamond Pendant as Part of 75th Anniversary Celebration

Apr 23, 2012
Idaho Potato Commission Gives Away Diamond Pendant as Part of 75th Anniversary Celebration

The Idaho Potato Commission (IPC) celebrated its 75th diamond anniversary this spring by giving away a brilliant one-carat diamond pendant (ARV: $3,500), the stone traditionally associated with 75th anniversaries. A two-month long sweepstakes was held on the IPC’s Facebook page, Facebook.com/famousidahopotatoes, and Paula Plunk, a substitute teacher from Bethel Springs, Tennessee, is the lucky winner.
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The Great Big Idaho® Potato Truck Embarks on Seven-Month Cross-Country Tour

Mar 30, 2012
The Great Big Idaho® Potato Truck Embarks on Seven-Month Cross-Country Tour

After months of much anticipation and fanfare, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey following a ribbon-cutting ceremony with Idaho Governor C. L. “Butch” Otter in front of the Idaho Capitol Building.
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Dr. Andy Jensen Named Pacific Northwest Potato Regional Research Director

Feb 10, 2012
Dr. Andy Jensen Named Pacific Northwest Potato Regional Research Director

The three Pacific Northwest Potato Commissions, the Idaho Potato Commission (IPC), the Oregon Potato Commission (OPC) and the Washington State Potato Commission (WSPC) have entered into an agreement to hire a Pacific Northwest Potato Regional Research Director.
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Idaho Potato Commission's Retail Display Contest to Award $150,000 in Cash, Prizes that are Music to Your Ears!

Dec 12, 2011
Idaho Potato Commission's Retail Display Contest to Award $150,000 in Cash, Prizes that are Music to Your Ears!

It's time for the Idaho Potato Commission's (IPC) 21st annual Potato Lover's Month Retail Display Contest. Erupting volcanoes, helmet-topped spud football teams and giant Idaho maps made of potatoes are just a few of the winning ideas that retailers have employed to drive February spud sales and earn cash prizes. This February, the IPC's longest-running and most popular promotion will offer $150,000 in cash and prizes for the nation's best retail displays featuring Idaho® potatoes. Plus, everyone who enters will automatically receive a free portable iPod docking station.
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Worldwide Demand Grows for Idaho® Potatoes

Nov 21, 2011
Worldwide Demand Grows for Idaho® Potatoes

From Houston to Hong Kong and Honduras, the world-famous Idaho® potato is now available to millions of consumers around the globe, thanks to the Idaho Potato Commission's (IPC) international department. Since its inception in 2003, Idaho® potato exports have expanded from Canada to more than 15 countries including Brazil, Mexico and Malaysia, helping to drive demand for the world famous spud.
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Idaho Potato Commission "Superheroes" Attract Thousands at PMA Fresh Summit

Nov 1, 2011
Idaho Potato Commission "Superheroes" Attract Thousands at PMA Fresh Summit

The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.
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2011 Idaho Potato Crop Marks the 75th Anniversary for the Idaho Potato Commission

Oct 20, 2011
2011 Idaho Potato Crop Marks the 75th Anniversary for the Idaho Potato Commission

The 2011 Idaho® potato harvest season is in full swing and the 319,000 acres that will be harvested are expected to yield more than 12 billion pounds of Idaho® potatoes.
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Idaho Potato Commission Earns Progressive Grocer's Top Commodity Board Award

Oct 20, 2011
Idaho Potato Commission Earns Progressive Grocer's Top Commodity Board Award

Bobblehead sales managers and comic book tales of spudly superheroes helped the Idaho Potato Commission (IPC) clinch a Progressive Grocer Commodity Board Retail Leadership Award 2011.
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Idaho Potato Commission's Foodservice Ad Campaign, Project Reinvent, Receives Prestigious Produce Business Marketing Excellence Award

Oct 11, 2011
Idaho Potato Commission's Foodservice Ad Campaign, Project Reinvent, Receives Prestigious Produce Business Marketing Excellence Award

Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.
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Idaho Potato Commission Recognized by Produce Business Magazine for its Outstanding Retail Ad Campaign

Sep 23, 2011
Idaho Potato Commission Recognized by Produce Business Magazine for its Outstanding Retail Ad Campaign

The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.
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