News from the IPC "Industry" category

May 2, 2011

Idaho Potato Commission's Potato Lover's Month Retail Display Contest Shatters Record Number of Entries in 20th Anniversary Year

More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.

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Mar 18, 2011

Idaho Potatoes Provide Perfect Counterpart to New USDA 2010 Dietary Guidelines

The USDA recently unveiled new Dietary Guidelines for Americans which outline evidence-based nutritional advice to promote health, reduce the risk of chronic diseases, and reduce overweight and obesity rates through improved nutrition and exercise habits. Consumers hoping to put the advice from these guidelines into practice need look no further than Idaho® potatoes to provide a wholesome nutritional base for any meal.

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Mar 11, 2011

Hen House Extends Celebration of Potato Lover's Month Beyond the Produce Aisle

Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.

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Feb 16, 2011

Utah Grocer Fresh Market Builds World's Largest Idaho® Potato Display

February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!

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Dec 13, 2010

Idaho Potato Commission Earns Recognition for Best Agricultural Cooperative Website

America’s number one potato, the Idaho® potato, has earned another number one title: Best Agricultural Cooperative Website. The award was presented by food enterprise expert Tim Forrest, publisher of Good Food Sales blog, who reviewed more than 540 agricultural websites nationwide.
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Sep 24, 2010

R.J. Andrus of Idahoan Foods Appointed Chairman of The Idaho Potato Commission

At the annual Idaho Grower Shippers Association’s Industry Breakfast held in Sun Valley, ID, Commissioner R.J. Andrus was appointed Chairman of the Idaho Potato Commission (IPC) and Commissioner Jim Tiede was appointed Vice Chairman. Both Andrus and Tiede will serve one-year terms.
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Aug 17, 2010

Over 500 Volunteers Spend Two Days Assembling Manna Pack™-Potato Meals to Help Starving Children Around the Globe

Eagle, ID, August 17, 2010 -- Over 500 volunteers gathered at American Falls High School in American Falls, Idaho for the first mobile Manna Pack packing event to help assemble 300,000 Manna Pack™-Potato meals that will be shipped to countries around the world to help malnourished children, including those in Haiti. Manna Pack™-Potato is a “first food” designed specifically for malnourished children with diarrhea, containing potato granules, soy flour, vitamins, minerals and sweet potato flavoring.
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Jun 23, 2010

Idaho Potato Commission Greets Travelers with New Ads in Boise and Idaho Falls Airports

The Idaho Potato Commission (IPC) has placed new print advertisements for Idaho® potatoes in the Boise and Idaho Falls airports to greet the thousands of travelers who visit these cities each day. The engaging ads are a creative way to reach consumers and remind them of Idaho® potatoes -- when they least expect it!
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May 4, 2010

The Idaho Potato Commission’s “Stunt Tater” Shares a Daring Twist on Potato Preparation with Innovative Video Series and New Website

EAGLE, ID, May 4, 2010 – At this year’s National Restaurant Association (NRA) show, the Idaho Potato Commission (IPC) is launching an artistically-inspired series of six potato videos hosted by Stunt Tater - the “star spud” who hails from Idaho and turns his unpredictable adventures into a variety of easily prepped potato dishes.

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Feb 26, 2010

America's Most Celebrated Chefs Compete on the Beach in The Idaho® Potato Side Dish Challenge

EAGLE, ID, February 25, 2010 -- Thirteen of the nation’s most acclaimed chefs battled it out for a “good cause” at the fourth annual South Beach Wine and Food Festival’s Burger Bash hosted by the Food Network’s Rachael Ray.
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