News from the IPC "Industry" category

More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.

The USDA recently unveiled new Dietary Guidelines for Americans which outline evidence-based nutritional advice to promote health, reduce the risk of chronic diseases, and reduce overweight and obesity rates through improved nutrition and exercise habits. Consumers hoping to put the advice from these guidelines into practice need look no further than Idaho® potatoes to provide a wholesome nutritional base for any meal.

Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.

February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!

America’s number one potato, the Idaho® potato, has earned another number one title: Best Agricultural Cooperative Website. The award was presented by food enterprise expert Tim Forrest, publisher of Good Food Sales blog, who reviewed more than 540 agricultural websites nationwide.

At the annual Idaho Grower Shippers Association’s Industry Breakfast held in Sun Valley, ID, Commissioner R.J. Andrus was appointed Chairman of the Idaho Potato Commission (IPC) and Commissioner Jim Tiede was appointed Vice Chairman. Both Andrus and Tiede will serve one-year terms.

Eagle, ID, August 17, 2010 -- Over 500 volunteers gathered at American Falls High School in American Falls, Idaho for the first mobile Manna Pack packing event to help assemble 300,000 Manna Pack™-Potato meals that will be shipped to countries around the world to help malnourished children, including those in Haiti. Manna Pack™-Potato is a “first food” designed specifically for malnourished children with diarrhea, containing potato granules, soy flour, vitamins, minerals and sweet potato flavoring.

The Idaho Potato Commission (IPC) has placed new print advertisements for Idaho® potatoes in the Boise and Idaho Falls airports to greet the thousands of travelers who visit these cities each day. The engaging ads are a creative way to reach consumers and remind them of Idaho® potatoes -- when they least expect it!

EAGLE, ID, May 4, 2010 – At this year’s National Restaurant Association (NRA) show, the Idaho Potato Commission (IPC) is launching an artistically-inspired series of six potato videos hosted by Stunt Tater - the “star spud” who hails from Idaho and turns his unpredictable adventures into a variety of easily prepped potato dishes.

EAGLE, ID, February 25, 2010 -- Thirteen of the nation’s most acclaimed chefs battled it out for a “good cause” at the fourth annual South Beach Wine and Food Festival’s Burger Bash hosted by the Food Network’s Rachael Ray.