News from the IPC "Industry" category
The Idaho Potato Commission (IPC) announced the appointment of three new Commissioners who will each serve a three-year term. Peggy Grover, from BenchMark Potato in Rexburg; Ritchey Toevs, a grower residing in Aberdeen; and Tommy Brown from Lamb Weston in Pocatello were formally sworn in at the IPC’s October commission meeting in Sun Valley. The Commissioners were nominated by industry peers and selected by Governor C.L. “Butch” Otter.
Sep 26, 2013
Produce Business Honors Idaho Potato Commission with 6th Consecutive Marketing Excellence Award
Zooming in on the well-known “Grown in Idaho” logo for an eye-catching retail trade campaign, the Idaho Potato Commission (IPC) took home top honors for the sixth straight year in the 2013 Produce Business Marketing Excellence Awards. “What’s Wrong With This Picture?” applied the iconic “Grown in Idaho” logo to a variety of exotic fruits and vegetables, visually reinforcing the powerful link between the name Idaho and the state’s flagship product.
As the $186 million-plus fresh potato export market continues to grow an average of 9 percent annually, the Idaho Potato Commission has stepped up its global marketing efforts with the addition of Traci Hiebert as the new IPC international marketing director.
For the past 25 years, Don Odiorne, Vice President-Foodservice for the Idaho Potato Commission (IPC), has focused his considerable energies on creating national awareness and customer preference for Idaho® Potatoes in the foodservice sector. In recognition his commitment to his industry and his job, The Packer, a leading produce industry publication, selected Odiorne to receive its prestigious 2013 Foodservice Achievement Award during this year’s Produce Marketing Association Foodservice Conference and Expo.
Social media is hotter than ever and the Idaho Potato Commission (IPC) is incorporating these unique direct-to-consumer communication vehicles into most all of its marketing campaigns. From Facebook to Twitter to Instagram to Pinterest, to developing strong relationships with bloggers, the IPC has been able to significantly increase the Famous Idaho® Potato brand’s presence on the Internet while reinforcing its image as a quality, premium product.
Jef Pryor has joined the Idaho Potato Commission (IPC) foodservice marketing team as Promotions Director for the Southeast. Working closely with Don Odiorne, Vice President-Foodservice and the other regional foodservice promotion directors, Pryor will lead the marketing outreach to distributors and produce specialists in his territory, as well as conduct Idaho® potato product seminars and educational sessions, and represent the brand and industry at foodservice trade shows.
Sep 28, 2012
Idaho Potato Commission Wins 5th Consecutive Retail Marketing Honors from Produce Business
Batman and the Avengers may rule the summer popcorn movie scene, but the Idaho Potato Commission’s (IPC) Fearless Field Force superheros reigned once again in the annual Produce Business Marketing Excellence Awards.
Aug 30, 2012
Idaho Potato Commission Announces
Travis Blacker of Rexburg, Idaho
as New Industry Relations Director
The Idaho Potato Commission (IPC) is pleased to announce that Travis Blacker has accepted the position of Industry Relations Director. Blacker will work out of the IPC’s Eastern Idaho office and will focus on building and developing relationships between the IPC and all industry members: growers, shippers and processors.
The U.S. Senators from Idaho, James E. Risch and Mike Crapo, today joined the President and CEO of the IPC, Frank Muir, to welcome the Great Big Idaho® Potato Truck when it rolled into Washington, D.C. for a special appearance in front of the the U.S. Capitol Building. In celebration of the mid-point of the truck’s seven-month cross country tour, to mark the IPC’s milestone 75th Anniversary, Senators Risch and Crapo joined Muir to present a $100,000 check from the IPC to Enid A. Borden, the President and CEO of Meals On Wheels Association of America.
May 16, 2012
The Great Big Idaho® Potato Truck Was a "Big" Hit at the National Restaurant Association Show
All eyes were peeled on the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck when it blew into the Windy City for the annual National Restaurant Association (NRA) Show.