News from the IPC "Industry" category
Sep 23, 2011
Idaho Potato Commission Recognized by Produce Business Magazine for its Outstanding Retail Ad Campaign
The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.
Sep 13, 2011
Idaho Potato Commission Generated More Than 4 Billion Media Impressions in Fiscal Year 2010-2011
The Idaho® potato is certainly living up to its “Famous Potato” slogan. During the action-packed 2010-2011 fiscal year the Idaho Potato Commission (IPC) generated a record number of media impressions -- almost 4.1 billion to be exact -- for America’s favorite potato. This is more than double the number of media impressions achieved during the previous year.
Jun 24, 2011
Ships Ahoy! The Idaho Potato Commission and Mr. Food Salute the Sailors Aboard the USS Ross with All American Breakfast
The Idaho Potato Commission (IPC) and television icon Mr. Food recently teamed up in Fort Lauderdale, Fla. to treat the brave men and women aboard the USS Ross to a special Idaho® Potato Boat Breakfast Buffet.
When it comes to heart-healthy produce, consumers can put a check next to Idaho® potatoes on their shopping list. The Idaho Potato Commission (IPC) announced today that the American Heart Association has certified that fresh Idaho® potatoes meet its criteria for saturated fat and cholesterol.
May 2, 2011
Idaho Potato Commission's Potato Lover's Month Retail Display Contest Shatters Record Number of Entries in 20th Anniversary Year
More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.
The USDA recently unveiled new Dietary Guidelines for Americans which outline evidence-based nutritional advice to promote health, reduce the risk of chronic diseases, and reduce overweight and obesity rates through improved nutrition and exercise habits. Consumers hoping to put the advice from these guidelines into practice need look no further than Idaho® potatoes to provide a wholesome nutritional base for any meal.
Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.
February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!