Worldwide Demand Grows for Idaho® Potatoes
According to the USDA, 1,366,648 metric tons of potatoes were exported last year, and the total U.S. potato and product exports from July 2010 through June 2011 generated $1.35 billion in revenue, based on data from the United States Potato Board. As the largest potato-growing state in the U.S., Idaho has contributed heavily to this number. In addition to fresh exports, the IPC facilitates dehydrated and frozen potato shipments to Japan, China and other partners overseas.
"The demand for fresh Idaho® potatoes around the globe is tremendous," said Seth Pemsler, Vice President Retail/International, IPC. "Over the past eight years, we've learned how to best leverage the strength of the Idaho® potato brand in foreign markets, established relationships with key importers and identified the markets with the greatest opportunity," explained Pemsler. "As a result of our collective efforts, we're looking forward to double-digit growth and in some countries, such as Mexico, triple-digit growth!"
Currently, Canada, Mexico, Malaysia, Singapore and the Caribbean (including Puerto Rico) import the most fresh Idaho® potatoes. Pemsler added that further Idaho® potato distribution abroad is expected over the next several years in countries that recently signed free trade agreements, including Panama, South Korea and Columbia. Expansion opportunities also exist pending meeting phytosanitary requirements in Taiwan and Indonesia, as well as expanded access in Mexico.
To support the growing worldwide demand for Idaho® potatoes, the IPC recently retained consultants in Mexico City, Hong Kong and Malaysia. In the United States, the IPC hired Amanda Albers as International Marketing Manager to provide marketing support overseas and work closely with U.S. shippers, bolster the growth of Idaho® potatoes in established markets and identify new opportunities.
About the Idaho Potato Commission
The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research. The Commission also protects the use of the "Idaho® potato" and "Grown in Idaho®" seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho. For more information, visit www.idahopotato.com.
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