News from the IPC "Consumer" category

This year, champions from the Western Athletic and Mid-American Conferences will go helmet-to-helmet on Saturday, Dec. 15, 2012 at 2:30 p.m. MST in hope of returning home with the Famous Idaho® Potato Bowl trophy. The game will be the second of the bowl season and televised nationally on ESPN.

The Idaho Potato Commission (IPC) celebrated its 75th diamond anniversary this spring by giving away a brilliant one-carat diamond pendant (ARV: $3,500), the stone traditionally associated with 75th anniversaries. A two-month long sweepstakes was held on the IPC’s Facebook page, Facebook.com/famousidahopotatoes, and Paula Plunk, a substitute teacher from Bethel Springs, Tennessee, is the lucky winner.

After months of much anticipation and fanfare, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey following a ribbon-cutting ceremony with Idaho Governor C. L. “Butch” Otter in front of the Idaho Capitol Building.

Hungry for more information on how to perfect your potato dishes? Consider your cravings satisfied with the Idaho Potato Commission’s (IPC) new website Potato 101, an all-you-can-eat buffet of knowledge on America’s Favorite Vegetable. Contents include a brief history of the famous Idaho® potato, FAQs, nutritional benefits and an in-depth guide to storing, handling and preparing spuds.

The Idaho Potato Commission (IPC) is celebrating its diamond anniversary with one of its biggest sweepstakes ever – a chance to win a one-carat diamond solitaire pendant (ARV: $3,500). IPC Facebook fans are invited to commemorate the occasion by visiting Facebook.com/FamousIdahoPotatoes, making sure to “Like” the page and then clicking on the “Diamond Giveaway” tab to participate.

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television commercial featuring her as spokesperson and a surprise ending.

In the final seconds of the Famous Idaho® Potato Bowl, the Ohio University Bobcats (OU) defeated the Utah State University Aggies (USU) by a single point. While both teams played a "spudtacular" game, the Idaho Potato Commission (IPC) was perhaps the biggest winner, scoring more than 4.3 billion media impressions – and counting – as a result of multiple marketing initiatives that supported the college bowl game.

Whether you call them latkes, potato pancakes or boxties as they do in Ireland, Idaho® potatoes are ideal to use for the main ingredient. Their high solids content creates a pancake that's crispy on the outside and light and fluffy inside.

When the Utah State Aggies and the Ohio University Bobcats go head to head in the inaugural Famous Idaho® Potato Bowl, there will be no question that the Idaho Potato Commission (IPC) is sponsoring the "spudtacular" showdown. In the tradition of the Orange Bowl and others that recognize the importance of a state's agricultural foundation, and on the eve of its 75th anniversary year, the IPC is proud to be the title sponsor of a Bowl game in their home state.

Cooking demonstrations have moved from kitchens to computers and Idaho® potatoes are taking center stage in a variety of instructional videos across the web. Popular blogger Average Betty (www.averagebetty.com) has produced six videos for the Idaho Potato Commission (IPC), and the IPC recently launched its own how-to series, Potato 101.