Potatoes Demonstrate Staying Power as Diets Come and Go

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EAGLE, ID, August 2, 2005 – Against the backdrop of the bankruptcy-court protection sought by Atkins Nutritionals Inc., the Idaho Potato Commission (IPC) reiterates its position that complex carbohydrates play a critical role in a healthy lifestyle.

While the IPC acknowledges the effect that diets, like Atkins, have had on its industry, it has never wavered in its advocacy role for the Idaho Potato.  Since late fall 2003, the IPC has waged an aggressive campaign defending America's favorite spud against various diets – in particular those that recommend individuals eliminate entire food groups from their eating repertoire.

Another issue in maintaining a healthy lifestyle is exercise. It is simple: If you want to loose weight, you must burn more calories than you consume. Americans simply do not exercise enough. Complex carbs are essential to fueling working muscles. And, Idaho Potatoes are a wonderful source of energy.

"Recently the IPC's spokesperson, well known fitness guru, Denise Austin, helped launch the USDA's new food guidance system: MyPyramid. This innovative system portrays potatoes in a much more accurate light and endorses the need to exercise," stated Muir. "Active, healthy people need to eat balanced meals and exercise more. It's that simple."

Although Idaho is famous worldwide for its premium potatoes, some consumers don't realize that only potatoes grown in the Gem State can wear the "Grown In Idaho" seal. Both Idaho® Potatoes and the "Grown in Idaho®" seal are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho.