IDAHO POTATO COMMISSION REDESIGNS WEBSITE TO ENHANCE USER EXPERIENCE

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Eagle, Idaho, August 21, 2018 – The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature. With over 2 million views in the last 12 months, it's very important to the IPC that consumers have a seamless experience on the IPC site.

“Nearly 63% of visitors to the website are visiting from their mobile devices,” said Frank Muir, President and CEO, IPC. “This is a significant increase over the last few years. Our goal is to provide a user-friendly experience across all devices and our new website design does just that.”

Along with seamless navigation, shorter load times and performance improvements, the new format highlights the site’s most trafficked pages including Idaho® potato recipes, Dr. Potato, consumer newsletters and vlogger recipe videos. Links to each of these pages is now prominently featured on the homepage in either a Hero Spot or a Checker Box, giving visitors quick and easy access to their favorite Idaho® potato information.

“We believe these new updates will greatly enhance our visitors’ experience on the site, encourage them to visit regularly, and continue to keep them excited about Idaho® potatoes,” added Muir.

To view the updated website, please visit www.idahopotato.com

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About The Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states.

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