Wyoming Head Coach Craig Bohl Gets Doused in the Famous French Fry Dump
Eagle, ID, January 5, 2022 -- Idaho potatoes have been the naming sponsor of America’s most exciting cold weather bowl game, the Famous Idaho Potato Bowl (FIPB), for 10 years, and 2021 didn’t disappoint the fans in the stands and the two million folks who watched the high-scoring game live on ESPN.
While University of Wyoming defeated Kent State University, 52-38, and Wyoming’s Levi Williams was the first quarterback to complete 200 rushing yards and four rushing touchdowns in a bowl game, it was all about the potatoes.
The Idaho Potato Commission (IPC), the sponsor of the game, leverages every opportunity available to promote Idaho potatoes and the famous “Grown in Idaho” seal to keep America’s favorite vegetable top of mind for customers especially during the busy holiday season when they are shopping and dining out. Product mentions include:
In addition to the action-packed game, viewers tuned in for two other reasons:
The game also provides an opportunity to promote a few of the IPC’s other important programs:
The FIPB has also helped launch the careers of several well-known professional football players. Two of the most recent include:
Information on the 2022 Famous Idaho Potato Bowl will be made available mid-year.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho® potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate Idaho® potatoes from potatoes grown in other states. For more information, visit www.idahopotato.com.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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