News from the IPC "Special Events" category
The Idaho Potato Commission’s (IPC) five-month-long Smashed Spuddy Buddy program is quickly coming to a close with all submissions due by June 30. The IPC launched Smashed Spuddy with the help of Idaho’s First Lady, Lori Otter, as an educational and interactive program designed to help teach kids about the nutritional benefits of Idaho® potatoes.
Jan 8, 2013
Idaho’s First Lady, Mrs. Lori Otter, and the Idaho Potato Commission Launch Educational Program for Elementary School Children
As the Idaho Potato Commission’s (IPC) 75th Anniversary year comes to a close, the IPC has partnered with Idaho’s First Lady, Lori Otter, to launch “Smashed Spuddy Buddy,” an educational and interactive program designed to help teach kids about the nutritional benefits of Idaho® potatoes. For a limited time parents will have an opportunity to win one of 75 $100 U.S. Savings Bonds.
Thousands gathered in the streets of Boise, Nampa, Kuna and Idaho City over Memorial Day weekend as the first-ever Exergy Tour welcomed the world’s top women cyclists to scenic Idaho to compete at the highest level. Throughout the five day event, the Olympic athletes fueled up for their rides in the Feed Zone with healthy, nutrient-dense Idaho® potatoes provided by the Idaho Potato Commission (IPC).
The U.S. Senators from Idaho, James E. Risch and Mike Crapo, today joined the President and CEO of the IPC, Frank Muir, to welcome the Great Big Idaho® Potato Truck when it rolled into Washington, D.C. for a special appearance in front of the the U.S. Capitol Building. In celebration of the mid-point of the truck’s seven-month cross country tour, to mark the IPC’s milestone 75th Anniversary, Senators Risch and Crapo joined Muir to present a $100,000 check from the IPC to Enid A. Borden, the President and CEO of Meals On Wheels Association of America.
May 1, 2012
Potato Power Propels Winning Entries in Idaho Potato Commission's 2012 Potato Lover's Month Retail Display Contest
With fuel costs top of mind among most consumers, an Ohio supermarket showcased Idaho’s famous spuds as a personal power source in its top-winning entry for the Idaho Potato Commission’s (IPC) 2012 retail display contest. This year’s contest awarded more than $150,000 in cash and prizes, including $1,500 to Marysville, Ohio-based Community Market for its “Fuel Up with the World Famous Idaho® Potatoes” display.
After months of much anticipation and fanfare, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey following a ribbon-cutting ceremony with Idaho Governor C. L. “Butch” Otter in front of the Idaho Capitol Building.
Mar 1, 2012
Idaho Potato Commission Celebrates Diamond Anniversary with One-Carat Diamond Giveaway for Facebook Fans
The Idaho Potato Commission (IPC) is celebrating its diamond anniversary with one of its biggest sweepstakes ever – a chance to win a one-carat diamond solitaire pendant (ARV: $3,500). IPC Facebook fans are invited to commemorate the occasion by visiting Facebook.com/FamousIdahoPotatoes, making sure to “Like” the page and then clicking on the “Diamond Giveaway” tab to participate.
The Idaho Potato Commission's (IPC) retail superhero campaign came to life -- literally -- as industry professionals hobnobbed with a bobblehead-like Fearless Field Force at PMA Fresh Summit in Atlanta.
The 2011 Idaho® potato harvest season is in full swing and the 319,000 acres that will be harvested are expected to yield more than 12 billion pounds of Idaho® potatoes.
Oct 11, 2011
Idaho Potato Commission's Foodservice Ad Campaign, Project Reinvent, Receives Prestigious Produce Business Marketing Excellence Award
Project Reinvent, the Idaho Potato Commission’s (IPC) popular foodservice advertising campaign, was the recipient of Produce Business’ 23rd Annual Marketing Excellence Award. It was one of 20 campaigns recognized by the magazine.