News from the IPC "Famous Idaho Potato Bowl" category

Inaugural Famous Idaho® Potato Bowl Scores Big By Generating More Than 4.3 Billion Media Impressions

Jan 24, 2012
Inaugural Famous Idaho® Potato Bowl Scores Big By Generating More Than 4.3 Billion Media Impressions

In the final seconds of the Famous Idaho® Potato Bowl, the Ohio University Bobcats (OU) defeated the Utah State University Aggies (USU) by a single point. While both teams played a "spudtacular" game, the Idaho Potato Commission (IPC) was perhaps the biggest winner, scoring more than 4.3 billion media impressions – and counting – as a result of multiple marketing initiatives that supported the college bowl game.

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Idaho Potato Commission Gears Up for Inaugural Famous Idaho® Potato Bowl on December 17th in Boise, Idaho

Dec 14, 2011
Idaho Potato Commission Gears Up for Inaugural Famous Idaho® Potato Bowl on December 17th in Boise, Idaho

When the Utah State Aggies and the Ohio University Bobcats go head to head in the inaugural Famous Idaho® Potato Bowl, there will be no question that the Idaho Potato Commission (IPC) is sponsoring the "spudtacular" showdown. In the tradition of the Orange Bowl and others that recognize the importance of a state's agricultural foundation, and on the eve of its 75th anniversary year, the IPC is proud to be the title sponsor of a Bowl game in their home state.

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America's All-Star Spuds Score Touchdown with Famous Idaho® Potato Bowl Title Sponsorship!

Aug 3, 2011
America's All-Star Spuds Score Touchdown with Famous Idaho® Potato Bowl Title Sponsorship!

The Famous Idaho® Potato Bowl was unveiled today as the new name for the Humanitarian Bowl which features a top selection from the Western Athletic Conference (WAC) and the Mid-American Conference (MAC). The nation’s longest-running outdoor cold-weather Bowl, played since 1997, will take place on Saturday, December 17, 2011 at 3:30 p.m. MST at Bronco Stadium in Boise, Idaho and televised on ESPN.

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