GOLDEN YEAR: IDAHO POTATO COMMISSION AWARDS RECORD AMOUNT OF CASH, PRIZES, FOR 25TH ANNUAL RETAIL DISPLAY CONTEST
$200,000+ Goes to Winning Entries from More
than 5,000 Stores
EAGLE, IDAHO (May 17, 2016) - With top dollars at stake - more than $200,000 in cash and prizes - 5,000-plus retailers mined their creativity this year for the Idaho Potato Commission’s (IPC) 2016 retail display competition. Now in its 25th year, the contest upped its game with double the number of award levels and partner products as Country Crock® Original Buttery Spread joined HORMEL® Real Bacon Bits to help spur even more spud sales during the nine-week competition period.
Eagle ID (December 2015) — February is Potato Lover’s Month! For most foodservice customers, mention potato and that means Idaho® Potatoes. In fact, 9 out of 10 American customers say they associate potatoes with Idaho more than any other state, and 72% would be inclined to eat Idaho® potatoes over potatoes from other states.*
EAGLE, ID (November 17, 2015) — The Potato Lover’s Month Retail Display Contest will be twice as nice for 2016 with double the number of award levels, double the number of spud-friendly partner products and the largest amount of prize money ever for the annual Idaho Potato Commission (IPC) competition.
Grocery retailers nationwide set out their sharpest spud displays for the Idaho Potato Commission’s (IPC) 2015 retail competition, which was extended from four weeks to eight weeks for the first time so that ample shipments of Idaho® potatoes would be available.
February is Potato Lover’s Month. That means there are 28 days to feature infinitely versatile Idaho® Potatoes on your menu. The Idaho Potato Commission (IPC) suggests delighting customers with a daily Idaho® Potato special. For operators who don’t have 28 potato recipes, the Idaho Potato Commission offers this handy solution: at foodservice.idahopotato.com/recipes, they will find over 400 chef-driven recipes featuring America’s favorite tuber.
The Idaho Potato Commission’s (IPC) annual Potato Lover’s Month Retail Display Contest just got even bigger and better: For the first time ever, the competition period has been extended from four weeks to eight weeks so that retailers have more opportunities to tap into the sales-boosting spud merchandising event.
More than 5,000 supermarket chains and independent retailers showcased spuds for the annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.
The Idaho Potato Commission (IPC) teamed up with six popular bloggers from across the country to each create a tantalizing new Idaho® potato recipe to vie for votes in the Virtual Side Dish Challenge. The blogger whose recipe receives the most votes will earn her local Meals On Wheels chapter a $5,000 donation from the IPC made in the blogger’s name.
Shoppers will be hoofing it over to produce aisles nationwide this February as retailers unveil their latest spud-themed creations for the Idaho Potato Commission’s 23rd annual Potato Lover’s Month Retail Display Contest. But boosting potato sales isn’t the only bonus for retailers who enter the nation’s largest vegetable display contest. The Idaho Potato Commission will give out $150,000 in cash and prizes ($34,000 in cash prizes alone) for the winning displays, and all who participate will receive a free BlueROCK wireless Bluetooth speaker with auxiliary and charging cables included.
Consumers weren’t the only ones professing their love for Idaho® spuds during the annual Potato Lover’s Month retail celebration in February. Supermarket chains and independent retailers alike submitted 4,049 entries in the Idaho Potato Commission’s (IPC) 2013 retail display contest – the highest total ever in the competition’s 22 years and more than double the average number of entries over the past eight years.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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