EAGLE, ID, November 18, 2009 - This holiday season, consumers can toast to suppertime savings with a multi-partner retail promotion offering coupons on "all the fixings" including America's favorite vegetable, Idaho® potatoes. Now through the end of the year, Frontera Wine will feature bottleneck coupons offering $1 off Idaho® potatoes, Kitchen Basics® Cooking Stock, Bruce's® Yams and Reynold's Wrap® - some of the essentials for holiday entertaining.
The coupons, which prominently feature a photo of a five-pound bag of Idaho® potatoes and the "Grown In Idaho®" seal, will be available in retail outlets nationwide that sell the Chilean wine. Whether consumers are in the canned goods aisle, the wine section or checking out the sundries, this multi-partner promotion serves as a constant reminder to consumers to buy Idaho® potatoes.
"During the holiday season everyone is looking for Idaho® potatoes, and this promotion offers consumers a great way to save money on a product that's already high on their shopping list," said Seth Pemsler, VP Retail/International, IPC. "As consumers consider many potato options for their holiday feasts, we want Idaho® to be their number-one pick. This and other seasonal multi-partner promotions are key in keeping Idaho® top of mind, and ultimately top choice, as consumers make their way through the store."
The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research. The Commission also protects the use of the "Idaho® potato" and "Grown in Idaho®" seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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