News from the IPC "Consumer" category

EAGLE, ID, October 2006 - Idaho Potato growers will harvest approximately 328,000 acres of Idaho Potatoes this year, yielding nearly 12 billion pounds. The overall appearance of the crop appears to be uniformly smooth and consistent. The extremely warm weather in early August did not have an adverse impact on the crop, in fact it may have accelerated the harvest. The Idaho Potato industry's mastery of the state's exceptional irrigation system ensures that despite high temperatures, even drought, irrigation is the primary water source and thus the crop is managed quite effectively. (Weather and other physical elements are major contributors to the "yield.")

EAGLE, ID, September, 2006 - Just as the fall harvest season is kicking into high gear, the Idaho Potato Commission (IPC) prepares to launch two brand new national television commercials starring fitness icon Denise Austin. The new ads - slated to start running in cities across the country in September -- feature Denise in a relaxed gym-setting talking about all the reasons why she likes Idaho Potatoes.

EAGLE, IDAHO, MARCH 16, 2006 - Thanks in part to a healthy lifestyle program instituted last summer, the wrestling team at Saydel High School in Des, Moines, Iowa is busy celebrating its first wrestling conference championship in the school's history.

Eagle, Idaho, January 2006 - The world renowned symbol of Idaho Potatoes, Spuddy Buddy, was involved in a frightening series of events, news of which was recently released by Mexican authorities.