Sunday, November 6, 2005, Atlanta, GA - National fitness expert Denise Austin signed copies of her new book for guests attending a private Idaho Potato reception. The event was held during the PMA Fresh Summit International Convention and Exposition this week in Atlanta.
Special guests of the Idaho Potato Commission were invited to the "Gala Book Signing" on Sunday evening (Noveber 6, 2005).
Following remarks by IPC CEO and chairman Frank Muir, Austin talked about what inspired her to write her newest book called "Eat Carbs. Lose Weight."
Austin worked with a Harvard Nutritionist to Write the book and create a diet that includes carbs, protein and fat. Austin has worked with the IPC and for several years has been a tireless advocate for Idaho Potatoes and the critical role complex carbs play in fueling the body.
Denise signed copies of her new book (which is debuting nationally in book stores across the country) for the reception guests.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation differentiate Idaho® potatoes from potatoes grown in other states.
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